At Mattel’s display from Toy Fair 2019, they showcased their upcoming Toy Story 4 figures, as well as a slew of new Batmobile Hot wheels.
Toy Fair 2019 – Mattel Toy Story and Hot Wheels
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Toy Fair 2019 – Mattel DC, Shazam, Multiverse and Super Hero Girls
Here are the Mattle DC Comics, DC Multiverse, Shazam and Dc Super Hero Girls Figures from Toy Fair 2019. They revealed updated takes on the Toy Biz Batman 1989 Figures and more.
Toy Fair 2019 – Mattel Official Photos of Shazam 6-Inch Figures
Mattel sent over official photos of their Shazam Movie figures. Included are the basic 6″ scale assortment of the “Marvel Family” as well as the DC Multiverse Shazam and Doctor Sivana. Their collector event takes place Monday, so we’ll have more then.
DC Multiverse Shazam Figures Showing Up In Stores
Twitter user @skylerc33 shared photos of two DC Multiverse 6″ Scale Shazam Movie Figures by Mattel. The figures were found at a Walmart in Ohio. The photo show both Shazam, with interchangeable hands, and Doctor Sivana with an eight ball, swap out portrait and interchangeable hands. Click the headline of the story for the photos.
More Mattel Shazam Figures Hitting Stores – Possible Spoilers
It looks like some of Mattel’s 6″ Scale Shazam! Movie Figures have begun to hit shelves. Twitter user @marymarvel has shared some photos of the figures in the store. There are potential SPOILERS in the way of unannounced characters, so don’t read any further if you’d like to avoid seeing anything before the movie hits. These are the basic 6″ scale assortment, and come packed on blister cards. The shelf tags are for different figures, so I can’t confirm the price at this time.
Up on eBay, we see Mattel’s True Moves 12″ Shazam! Figure. The box for that is advertising 11 points of articulation, which isn’t bad considering the 5 points we usually see from this size class. Click the headline of the story for the new images.
The Dark Knight Joker and Batman Returns Penguin DC Multiverse Figures
A new image has hit the web giving us an official look at two upcoming DC Multiverse 6″ Scale Figures from Mattel. The photo shows off DC Multiverse Wave 3 – The Dark Knight Joker and Batman Returns Penguin Figures. We saw these figures back at San Diego Comic-Con 2018. Pre-orders have been live for a while now, with the duo due for release some time this quarter.
The Joker will include interchangeable hands, playing cards, a machine gun, a display base, and a diorama backdrop. The Penguin includes interchangeable hands, a parasol, a display base, and a diorama backdrop. Click the banner image for the full photo.
Pre-order links: Big Bad Toy Store • Megalopolis
Shazam Movie Toys by Mattel Hitting Stores Early
Toy leaks happen all the time, especially when it’s related to big budget films. Usually those leaks happen from the factory. Sometimes, though, those leaks occur when stores put things onto the shelves too soon. That appears to be the case with some new toys for the upcoming Shazam Movie. Reports and photos are floating around online that people are finding the Thunder Punch Shazam 12″ Figure by Mattel in stores! Apparently, they are being pulled from shelves as well, but the cat’s out of the bag, and the figures are now on eBay.
The 12″ tall figure features a punching action feature, as well as light up and sound effects. The back of the packaging also showcases two of the 6″ action figures that will be released, which I believe are the basic 6″ figures and not the Multiverse ones. Those include Shazam and Doctor Sivana. Read on to see the photos.
Mattel Loses Most Of Their DC Comics License To Spin Master
On December 21st, a seemingly innocent press release hit the web, announcing that Spin Master was signing a new license with Warner Bros. for the DC Comics brand. The release announced that Spin Master would be getting the license to produce “boy’s action category, remote control and robotic vehicles, water toys and games and puzzles” starting in 2020. At the time, it seemed like this was just an all-new license being granted for Spin Master to produce items for kids. But, on the 24th, news began to circulate that this was a much larger issue for Mattel, and fans of DC Entertainment toys.
According to a report by Bloomberg, this license agreement signals the end of Mattel’s master toy license. Spin Master will be taking over the majority of the DC Comics licensing, with Mattel retaining just some of their previous categories. Mattel’s license will include “preschool and girls’ toys”, while Spin Master’s boy’s action toy category will likely include traditional action figures. On Monday, Mattel’s stocks, which were already at an 18-year low, had another drop of 4.5% on the news. The report also states that Mattel will aggressively be seeking new licensing partners, noting that both of Hasbro’s Marvel and Star Wars licenses will be up in 2020 (unless renewed prior to then).
So, where does that leave collectors? DC Collectibles is likely to be unaffected by the change in hands. You will still see higher end collector figures from lines like S.H. Figuarts, MAFEX, Hot Toys, One:12 Collective, and Revoltech. If Spin Master is taking over the production of mass retail action figures from Mattel, chances are that 2019 will be the last year for the DC Multiverse line. Mattel’s DC Multiverse line seemed to finally get on track recently, with some impressive 6″ scale figure releases of late, especially with the Aquaman movie assortments. Spin Master is more known for kid-oriented toy lines like Paw Patrol, Bakugan, and Hatchimals. At this time, their approach will be hard to gauge. Like all DC action figure fans, we’ll be watching and waiting for Spin Master to reveal what they have planned, as well as what’s next for Mattel.