Barbie can add another dream job to her list — Germany’s first female head-of-government.
Mattel Inc. debuted the Chancellor Angela Merkel Barbie doll last week at an international toy fair in Nuremberg, Germany.
Playmates Toys has been granted to master license for Rainbow Brite….that means new toys are coming in 2009! United Media will serve as the exclusive merchandise licensing agent. The toys will “honor the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore,” according to United Media. The line will include fashion dolls, plush and role-play toys and is scheduled to be released in time for the 2009 holiday season. There will also be an accompanying character content online and in-pack, as well as a “Share A Rainbow” challenge, which is aimed at encouraging young girls to help others, in alignment with the new positioning of Rainbow Brite as a role model who is socially-aware, inspirational and innovative, helping girls develop an inner strength, while focusing on the importance of being confident and caring about the world.
2009 marks Barbie’s 50th Anniversary. Mattel is celebrating the occasion by releasing repros of Barbie Dolls throughout the past 5 decades, including the original Teenage Fashion Model Barbie from 1959. But more exciting yet, Mattel has signed a 3 year partnership with the CFDA which includes sponsorship of New York Fashion Week, which takes place February 13 – 20, 2009. Mattel will commission 50 top designers to put on a life-sized Barbie fashion show. What better way could there be to celebrate the 50th Anniversary of a fashion icon? Maybe Barbie will show up at the show in her pink porche….