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under Lego Toy News

A high res image of the full cast for LEGO Minifigure Series 10 has been revealed. Many of these characters have been revealed/spied/rumored before but something of note is it gives us our very first look at the special chase Gold Minifigure that will be limited to 5,000 pieces world wide.

It would appear that LEGO is making the Gold Minifigure a unique piece within the set, so he could still possibly be identified via the bag grope technique, but expect there to be many more collectors (and potential scalpers) out there now rummaging through sealed Minifigure packages given this new information.

Check out the full cast by clicking on the thumbnail, and be on the lookout for this new Minifigure series soon!

under Lego Toy News

Apparently LEGO sales increased by 25% in 2012 partially in thanks to the new line aimed at girls: LEGO Friends. This article points out that while LEGO Star Wars and LEGO Ninjago are both strong sellers, that LEGO Friends did far better than expected, and there were challenges keeping up with demand.

LEGO has also recently revealed that in 2013 they will introduce smaller product boxes that are more environmentally friendly in attempts to reduce their carbon footprint. LEGO claims that the smaller box sizes will lower the CO2 impact from their packaging alone by about 10%. Smaller boxes will also yield more retail space opening up on shelves as well, so there will definitely be some visible changes coming to your local LEGO aisle.

And finally we would like to give 10 points to Gryffindor, because the sorting hat always puts the best, the brightest, and the over-achievers in that house. And over-achieving doesn’t even begin to describe the awesome sight of Alice Finch‘s incredible LEGO Hogwarts creation that puts the official LEGO release to shame. The 400,000 brick behemoth took home the “People’s Choice” and “Best in Show” awards from BrickCon 2012, which I am told is a rare feat in and of itself. The Brothers Brick have posted an extensive interview with Alice along with several more images of one of the finest Harry Potter themed LEGO creations I have ever seen. Check that out by clicking here.

under Lego Toy News

Time for a brief roundup of LEGO news, releases, and happenings.

Iron Man 3 LEGO sets are now out in the wild! Found by Toyark member Noizemaze at the LEGO Discovery Center in Schaumburg, Illinois. Three sets were available for sale but I will avoid mentioning them by name in case of possible spoilers. Also there is potential spoiler content in the images on the boxes so be cautious if that is something you are sensitive to! There is a quick camera phone pic here that shows off all of the sets that were on sale, but be careful with potential spoiler content anyways…Don’t say I didn’t warn you!

Also found out in the wild (both at the LEGO Discovery Center and elswehere) are the Star Wars LEGO Series 3 Planet sets. The series contains the following sets: Jedi Starfighter & Kamino, Republic Assault Ship & Coruscant, TIE Bomber & Asteroid Field.

Also wanted to drop a quick reminder that the LEGO Palace Cinema set is now available to purchase exclusively for LEGO VIP members until March 1st! After March 1st the set becomes available to all, but VIP members will get the first crack at it online and in store until that time. When VIP members decide to order the Cinema online during this promotional period they will also get free shipping! Just head to LEGO Shop @ Home and log in with your VIP membership to get started!

Finally The LEGO Group is expected to release it’s annual results for 2012 on February 21st. As such there has been a collection of video clips made available that contains B-roll assets to be used for reporting purposes. Some of this B-roll shows off various locations at the Billund, Denmark headquarters including some peaks into the designers department, and an interesting video showcasing some LEGO history. You can find all of the videos by clicking here.

under Lego Toy News

There’s been some LEGO happenings lately that we never properly covered, so I figured that now in post Toy Fair world we could do a little post to round some of them up.

First off, the ever popular LEGO Minifigure series is finally getting a chase figure. That’s right after nine different collections of standard 16 mystery minifigures per series we will now be getting something new thrown into the mix. It turns out that LEGO will be introducing a rare gold minifigure starting with Minifigure Series 10 and that gold minifig will be limited to 5000 pieces world wide. Each Golden Minifigure will have a unique code that will allow them to be tracked on LEGO.com to see how many have been found.

Speaking of special minifigures, certain VIP members have been receiving a little surprise in their mailboxes recently. A red chrome minifig keychain has been making it’s way to certain customers along with a Valentine’s Day card which thanks the customer for being a valued LEGO VIP customer. It was said that not every LEGO VIP member will receive one, and there is speculation that the criteria may be based on purchase frequency or amount from a physical LEGO store or from shop.LEGO.com.

And finally we now have images of the boxart for another LEGO DVD/Blu-Ray release. LEGO Batman: The Movie – DC Super Heroes Unite will apparently come to us in a Blu-Ray + DVD + Ultraviolet combo pack AND will be packed with a special Clark Kent Minifigure as a bonus. The movie is due out on May 21, 2013.