Toy manufacturer NECA and their sister company – costume maker Rubies, are teaming up to produce a new segment of high end props and cosplay products under the name Denuo Novo. To kick things off they have announced Star Wars products are incoming. Check out the press release below:
RUBIES II ANNOUNCES WHOLLY-OWNED SUBSIDIARY DENUO NOVO EXPANDING INTO HIGH-END COLLECTIBLES AND REPLICA COSTUME PRODUCTS
WESTBURY, N.Y.
August 18, 2021 – Rubies II LLC and National
Entertainment Collectibles Association, Inc. (NECA), today announced that they have formed Denuo Novo LLC, a new wholly-owned subsidiary, that will specialize in the creation of high-end collectibles including replica costumes and props from various pop culture franchises.Denuo Novo will combine the world-class innovation and creative capabilities of NECA with Rubies’ best-in-class supply chain and omni-channel retailing capabilities. The new product assortment will include replica helmets, high-end cosplay quality costumes perfect to wear at the next big comic convention, life-sized statues, and more.
Rubies has been making Halloween costumes for over 60 years while NECA has been a force in the licensed product and collectibles space for over 25 years. The creation of Denuo Novo allows the talented designers and product developers from both powerhouse companies to create a new destination for cosplay and replica costumes and high-end collectibles.
Looking ahead, the newly formed Denuo Novo seeks to be the single stop for premium quality costume replicas and high-end collectibles for generations to come. New products supporting Star Wars and other franchises are on the horizon. They also plan on fulfilling many of the existing orders of Star Wars replica and high-end collectible products originally produced by ANOVOS Productions.
“NECA has been a powerhouse in licensed collectibles for years and we’re incredibly excited to grow our presence in the high-end collectibles space with replica costumes and helmets,” said Joel Weinshanker, managing partner of Rubies, adding, “Furthermore, we are thrilled to offer the quality and attention to detail that these discerning customers have come to expect.”
Visit www.DenuoNovo.com to see the assortment of products and learn more about the company. If you have a question you can reach out to [email protected]
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Rubies
Rubies II LLC is the newly formed entity owned by strategic operator and managing partner Joel Weinshanker, founder of the National Entertainment Collectibles Association, Inc. (NECA), Funds Managed by Atalaya Capital Management LP, and members of the Beige family. Denuo Novo LLC is a new wholly-owned subsidiary of Rubies II LLC. Under the newly formed Rubies II LLC, Rubies Costume Company remains the market leader of both licensed and proprietary products and is the only truly full-service costume manufacturer and distributor in the world. In addition to holiday costumes, Rubies offers a wide variety of assortments to collectors, with a vast assortment of licenses sold by retail partners throughout the U.S., Canada, Mexico, Europe, South America, Asia and Australia.About NECA
NECA (National Entertainment Collectibles Association) is a leading creator, marketer, and global distributor of licensed consumer products based on some of the world’s most recognizable movies, video games, comic books, and pop culture. The NECA group of companies includes game developer and publisher WizKids, urban vinyl icon Kidrobot, and Joseph Enterprises, Inc., the creator of Chia Pet, The Clapper and other iconic American products.
Denuo Novo – NECA and Rubies Combine for High End Star Wars Collectibles
https://www.denuonovo.com/collections/new-star-wars
Yeahhhhhhhhhh not interested at those prices. Rubies is synonymous with hit or miss quality and while NECA being a sort of quality control is great, I still don't see how they can justify charging 700 bucks for a helmet. I'm sure it makes sense when you factor in licensing and production, but I highly doubt the quality will be worth the price.
Yeah I'm not into spending this much, if I wanted a helmet the Hasbro ones will suffice.
The Imperial officer's looks kind of neat though.
I love how all the pictures containing a stand were cut off halfway down so you don't actually see the base of the stand because they're not including one. That rubs me the wrong way for some reason.
So this "Denuo Novo" is actually just a rebranding of Anovos, from what I can deduce, especially given both companies use the exact same explanation for the meaning of their names.
Not sure if Anovos was previously owned by NECA/Rubies, or if this was a buyout, but reading between the lines on the FAQ makes it pretty clear. Seems like Anovos probably got into some trouble, and either NECA bailed them out with a buyout, or the company name was simply changed to avoid some potential legal issues…
Either way, NECA is spinning it like it's something bramd new, when it is definitely not, and that just seems shady to me.
Not sure if Anovos was previously owned by NECA/Rubies, or if this was a buyout, but reading between the lines on the FAQ makes it pretty clear. Seems like Anovos probably got into some trouble, and either NECA bailed them out with a buyout, or the company name was simply changed to avoid some potential legal issues…
Either way, NECA is spinning it like it's something bramd new, when it is definitely not, and that just seems shady to me.
For those that want good screen accurate props, costumes, and helmets, they're not expensive and they're not hard to find. You just have to look around.
Buy from RS Propmasters instead if you want quality replica helmets from a reliable company. Their prices are fair too compared to Anovos and they'll actually fulfill the orders, unlike Anovos!
I’ve talked about wanting Neca to make higher end figures. Maybe this is a step in that direction. It would be great to see what happens at the 65-85 dollar mark
Full Thread: Denuo Novo by NECA - Star Wars Props
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