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The Toyark › Toy Fair › New York Toy Fair 2021 Cancelled, Future Plans Revealed

New York Toy Fair 2021 Cancelled, Future Plans Revealed

Posted on January 7, 2021 at 11:32 am by Joe Moore under Toy Fair

New York Toy Fair

A press release was posted by the Toy Association today, announcing that the re-scheduled New York Toy Fair 2021 event has been officially cancelled. They have announced that Toy Fair Dallas, currently set for October 2021, will still take place. New York Toy Fair is set to return in February 2022. Check out the full press release below.

The Toy Association Sets 2021-2022 Trade Show & Marketplace Plans

Focus will be on Serving all via Toy Fair Dallas 2021, Toy Fair New York 2022, and Toy Fair Everywhere

January 7, 2021 | As COVID-19 remains insufficiently resolved, The Toy Association has announced that it will not conduct an interim trade show in New York for 2021, which was previously planned to take place May 1 to 4. Plans for Toy Fair Dallas remain on course for October 2021 and providing an ongoing mix of physical and digital business opportunities for the industry will be the Association’s focus this year.

“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” said Steve Pasierb, president & CEO of The Toy Association. “We want to provide our exhibitors, retail buyers, and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”

As uncertainty about the pandemic persists, The Toy Association remains keyed into what is possible − concentrating on its digital business offerings; bringing the industry back together in person for Toy Fair Dallas 2021 from Tuesday, October 5 through Thursday, October 7; and looking ahead to Toy Fair New York 2022 from Saturday, February 19 through Tuesday, February 22 in a newly expanded Jacob K. Javits Center, which will allow for new exhibitors, new educational offerings, expanded networking opportunities, and more.

Toy Fair Everywhere digital market weeks held throughout 2020 successfully helped toy businesses forge ahead amid the pandemic and brought in more than 3,000 buyers from 60+ countries, proving the global potential of the platform for doing business despite travel restrictions and different time zones. This February, the digital B2B marketplace will further establish its position as the toy industry’s first and only year-round platform, making new business opportunities possible every day.

The Toy Association will also collaborate with additional prospective retailers throughout 2021 on virtual private product preview events, which in 2020 created new avenues for nearly 400 toymakers to get their products on shelves. The next virtual event with specialty retailer Claire’s is scheduled to take place February 4.

“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” said Marian Bossard, executive vice president of global market events at The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”

Discuss on the Toyark Forums› Views: 2907

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    01-07-2021, 09:32 AM

    New York Toy Fair 2021 Cancelled, Future Plans Revealed

  2. CasualCollector has no avatar! CasualCollector says

    01-07-2021, 10:01 AM

    So essentially there will be the private/closed doors stuff in February, and we can maybe expect something to come out from different companies during that time, if anything at all?

    But mostly I expect very little news in that time

  3. Sean C has no avatar! Sean C says

    01-07-2021, 10:32 AM

    This has become mostly a press show, actual industry buyers make their decisions months before the event. So no big deal.

  4. Jester's Avatar Jester says

    01-07-2021, 02:13 PM

    Quote:
    Originally Posted by Sean C View Post
    This has become mostly a press show, actual industry buyers make their decisions months before the event.
    In other words, another small joy is taken away from the little people while life goes on as usual for the fat cats...

  5. VashTS has no avatar! VashTS says

    01-07-2021, 04:35 PM

    I remember things like E3 how fantastic that was...but it has become an industry event if it still exists, where there are a lot of secrets meant to show investors.

    E3 used to be something you show off to the fans and your fellow game makers.

    A lot of things are just losing their luster.

    Shame, but I cannot blame the industry this time. The elected officials are making insane rules based on a less 1% risk. Trying to keep this post from being deleted, but you get what I mean.

  6. Harbinger's Avatar Harbinger says

    01-07-2021, 04:45 PM

    Quote:
    Originally Posted by VashTS View Post
    I remember things like E3 how fantastic that was...but it has become an industry event if it still exists, where there are a lot of secrets meant to show investors.

    E3 used to be something you show off to the fans and your fellow game makers.

    A lot of things are just losing their luster.

    Shame, but I cannot blame the industry this time. The elected officials are making insane rules based on a less 1% risk. Trying to keep this post from being deleted, but you get what I mean.
    You are not wrong. Hell even comic cons are just worthless anymore. Personally i wont miss them or the corporate fuckery that theyve become.

  7. RodimusZX's Avatar RodimusZX says

    01-07-2021, 11:11 PM

    Sounds like it's time for PulseCon, MezcoCon, and McFarlaneCon Online round two.
    Since February's always a cold and shitty month, I could use some good reveals to keep warm.

  8. deecee4's Avatar deecee4 says

    01-08-2021, 05:47 AM

    Quote:
    Originally Posted by VashTS View Post
    I remember things like E3 how fantastic that was...but it has become an industry event if it still exists, where there are a lot of secrets meant to show investors.

    E3 used to be something you show off to the fans and your fellow game makers..
    What are you talking about lol. E3 has always been a game industry trade show with general admission becoming a thing within the last couple of years.

  9. Leave your reply on the Toyark Forums.

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