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The Toyark › Video Game Toy News › JAKKS Pacific Renews Nintendo License

JAKKS Pacific Renews Nintendo License

Posted on December 17, 2020 at 11:08 am by Joe Moore under Video Game Toy News

Bowsers Castle playset

In a new press release posted by JAKKS Pacific, they have announced the extension of their licensing agreement with Nintendo. Check it out below.

JAKKS Pacific Announces Global Renewal of Nintendo® Toy Partnership

SANTA MONICA, Calif.–(BUSINESS WIRE)–Dec. 16, 2020– JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced the extension of its global toy rights with Nintendo of America, Inc. JAKKS will continue to design, manufacture, market, and sell various Nintendo® and Super Mario™ branded toy product lines worldwide.

In 2020 alone, an array of new JAKKS innovative Super Mario products have been released to an excited global audience, most recently with the launch of Super Mario™ It’s-A Me Mario! and the Boo Mansion playset. Both proved to be successful extensions of JAKKS’ Super Mario line, with strong sales performances at retailers both in-store and online. In addition to new 2.5” figures and playsets coming Spring 2021, there will be a broad line of new plush, varying scales of character-based figures, vehicles, and more.

“We are excited to continue our partnership with Nintendo which started in 2013 and has allowed us to ship tens of millions of figures to fans of the games worldwide,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc. ” We have enjoyed celebrating 35 years of Super Mario this year alongside Nintendo. JAKKS will continue to bring to life these iconic characters in a wide variety of new and unique ways for both kids and fans alike. “

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products. These product lines include best sellers such as Super Mario™ action figures, multi-packs, diorama sets, plush, RC Racers, windup toys and playsets. All products are available online or in retail stores nationwide.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe™, Perfectly Cute™, ReDo™ Skateboard Co, X-Power™, Disguise®, Moose Mountain®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

Discuss on the Toyark Forums› Views: 2466 › Credit: Wheeljack

› Companies: JAKKS Pacific

Discussion / Comments (Jump to this Thread on the Forum)

  1. Wheeljack has no avatar! Wheeljack says

    12-16-2020, 10:07 PM

    From The Toy Book:

    https://toybook.com/jakks-pacific-le...er-mario-toys/

    Jakks Pacific's World of Nintendo will continue to expand into toy aisles and playrooms around the world.

    Jakks Pacific has extended it's licensing deal with Nintendo of America to maintain global toy rights to design, produce, and market Nintendo and Super Mario-inspired toy lines.

    The news comes after the success of Jakk’s Super Mario It’s-A Me Mario! and Boo Mansion Playset this year.





    "We are excited to continue our partnership with Nintendo which started in 2013 and has allowed us to ship tens of millions of figures to fans of the games worldwide," says Craig Drobis, senior vice president of marketing, Jakks Pacific. "We have enjoyed celebrating 35 years of Super Mario this year alongside Nintendo. Jakks will continue to bring to life these iconic characters in a wide variety of new and unique ways for both kids and fans alike."

    I'm curious as to see if any new characters get their own toys from Jakks Pacific. I've been hoping for 4.5 inch figures of Daisy and Rosalina (with a Luma figure packed in with her), hopefully the rest of the Koopalings will get their own figures, and maybe they'll finally make more non-Mario figures (I'm disappointed that they only made 6 Donkey Kong-based figures as of 2020).

  2. Dr Kain's Avatar Dr Kain says

    12-16-2020, 11:35 PM

    Does this mean we will start getting non-Mario stuff again like Metroid and Zelda?

  3. Primacron's Avatar Primacron says

    12-17-2020, 12:38 AM

    I want a 4" scaled OOT Gannondorf!

  4. Foreddyn's Avatar Foreddyn says

    12-17-2020, 03:25 AM

    If they are still making playsets, why not make the stages from Smash Bros?

  5. Wheeljack has no avatar! Wheeljack says

    12-17-2020, 08:33 AM

    Quote:
    Originally Posted by Dr Kain View Post
    Does this mean we will start getting non-Mario stuff again like Metroid and Zelda?
    I'm hoping so. I want a 6 inch King K Rool!

    Quote:
    Originally Posted by Primacron View Post
    I want a 4" scaled OOT Gannondorf!
    I'd rather it was a 6 inch figure of OOT Ganon.

    Quote:
    Originally Posted by Foreddyn View Post
    If they are still making playsets, why not make the stages from Smash Bros?
    Better yet, a whole Smash Bros. toyline!!

  6. Joe Moore's Avatar Joe Moore says

    12-17-2020, 09:09 AM

    Thanks for sharing the news!

  7. Wheeljack has no avatar! Wheeljack says

    12-17-2020, 11:20 AM

    Quote:
    Originally Posted by Joe Moore View Post
    Thanks for sharing the news!
    You're welcome! ^^

  8. neosquid's Avatar neosquid says

    12-20-2020, 04:50 PM

    Quote:
    Originally Posted by Wheeljack View Post
    Better yet, a whole Smash Bros. toyline!!
    They don't have the rights to Smash specifically, just some of its properties.

    Speaking of which, I made a Dream Land diorama recently based on Smash 64... but because I'm a new member I can't post the link.

  9. Wheeljack has no avatar! Wheeljack says

    12-20-2020, 07:56 PM

    Quote:
    Originally Posted by neosquid View Post
    They don't have the rights to Smash specifically, just some of its properties.

    Speaking of which, I made a Dream Land diorama recently based on Smash 64... but because I'm a new member I can't post the link.
    Aww, I'd like to see that.

    I know Jakks Pacific doesn't have the toy rights to Pokemon, but I know they have had the rights to make Mario, Zelda and Donkey Kong toys.

    Nowadays it's like either they've forgotten all about the non-Mario licenses they've worked with, or Nintendo has given the toy rights for Zelda and Donkey Kong to different toy makers.

  10. ghostbogey's Avatar ghostbogey says

    12-21-2020, 03:40 AM

    I always liked this Mario Game Stuff...
    Great News...
    thanks for the update...

  11. Wheeljack has no avatar! Wheeljack says

    12-21-2020, 12:14 PM

    Quote:
    Originally Posted by ghostbogey View Post
    I always liked this Mario Game Stuff...
    Great News...
    thanks for the update...
    You're welcome. ^^ I just hope they give us new non-Mario toys next year.

  12. Leave your reply on the Toyark Forums.

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