Shout Factory has opened up pre-orders for their exclusive Frank Armitage 8″ Scale Retro Clothed Figure from the movie They Live. The figure is available as a stand alone release, or as a bundle with the film. The Frank figure features the authorized likeness of actor Keith David. It includes a fabric outfit, a pair of sunglasses, and two guns. It’s limited to just 4,000 pieces and is priced at $39.99 for the stand alone figure. Look for it to be released in December. Prices vary for the bundle depending on which you buy. Check out the details and pre-order links below. You can see a few images after the jump.
They Live “Frank” NECA Action Figure [Limited Edition] – $39.99
THEY LIVE [Collector’s Edition] + Exclusive NECA Action Figure + Poster – $74.99
DELUXE OFFER: THEY LIVE [Collector’s Edition] + Exclusive NECA Action Figure + Poster + Exclusive Vinyl – $94.99They influence our decisions without us knowing it. They numb our senses without us feeling it. They control our lives without us realizing it. They Live.
For the first time ever in action figure form, “Frank” as portrayed by Keith David in John Carpenter’s sci-fi classic They Live is available in the 8″ Clothed action figure format. A perfect complement to NECA’s “John Nada”/Roddy Piper action figure (available in November 2020), Frank comes with two accessory machine guns, and is dressed in a purple sweater, khaki pants, and special sunglasses to see right through the aliens’ disguise. The figure will be housed in a collectible retro box packaging featuring original theatrical art.
This ShoutFactory.com exclusive NECA figure, authorized and approved by actor Keith David, is a limited edition of 4,000 units.
They Live - Frank Armitage 8-Inch Figure Preview

Holy .....sheet. A more deserving person of immortalization in 3-d can not be found.
BE8D091D-B39F-4D4F-B8AC-96A38885705D by Comedian Horseman, on Flickr
Yes!!!!!!!!!!!!
Fuck!!! YES!!!!!!!!!
NECA seems to be abandoing plastic figures for the MEGO style. Aliens and Pred are money, but other properties......
I am okay with it if it gets us characters like this, and the head sculpts look good. Just letting everyone know what is going with NECA.
That's the greatest tweet in history. Keith David is the man.
I am okay with it if it gets us characters like this, and the head sculpts look good. Just letting everyone know what is going with NECA.
"How'd you get the beans above the frank?!"
Kudos on this announcement. Nice to get some random good news like this. Just all kinds of awesome
I honestly don't think it's possible to not love Keith David. The guy is just awesome.
Man this one is exciting! So glad to see this figure revealed! I'm glad I already had the Nada preordered and had resigned myself, but still glad to get figures dnd not captions
It's the fight that wouldn't end...until he got an action figure WITH the glasses ON. LOL. That movie is deep.
Up for pre-order on Shout's website in 3 SKUs.
https://www.shoutfactory.com/page/list/id/30061
https://www.shoutfactory.com/page/list/id/30061
The bad news is that the total comes out to $47 shipped, which is giving me pause. I'd like to see more images to get a better understanding of the likeness. I do want a Keith David action figure, but the pricetag is a bit steep.
The bad news is that the total comes out to $47 shipped, which is giving me pause. I'd like to see more images to get a better understanding of the likeness. I do want a Keith David action figure, but the pricetag is a bit steep.
https://www.shoutfactory.com/page/list/id/30061
Seriously, fuck you, NECA. The only way we can order this figure is for $47 shipped (as pointed out above) via Shout Factory? Fucking assholes with your bullshit exclusives.
I would have preferred a wider release for this, but even I will admit that a Keith David figure from They Live has limited appeal. Maybe a Shout Factory release of limited to 4000 units was the only way that NECA could make the numbers work financially?
The more I think about it, the more I'm leaning toward getting this figure. It is likely the only way I'll own a Keith David figure anytime soon.
As with all Shout Factory exclusives made by NECA, Shout Factory wants them, orders them, and buys them from NECA. The price is set by Shout Factory.
Keep reading: NECA They Live Frank Figure - Page 2
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