Next week, Super7 will be releasing their Army of Darkness ReAction Figures. New in-package photos have been released. There will be six figures in total, each with a specialized card back. The figures stand at 3.75″ tall, with about 5 points of articulation. Included are:
- Hero Ash
- Medieval Ash
- Two-Headed Ash
- Evil Ash
- Deadite Scout
- Pit Witch
Sales begin on Friday, May 29th. The figures will likely be priced at $18 each. See the new photos after the jump.
UPDATE:
The sales page is now live! The figures are priced at $18 each, or $108 for a complete set. You can order direct from the Super7 Store.
New Army of Darkness ReAction Figures Coming Soon

I’m getting these. Bruce Campbell is the man. That said, I’m still struggling with the price point on these. Funny thing is if reaction was $10 a piece I’d buy every single figure. At $18 I have yet to buy one. How many are like me?
Sam Walton left Kmart to found Walmart on the idea that selling A $10 item at $7 was better, because customers would buy 2 or more at that price. Which is still in business?
Sam Walton left Kmart to found Walmart on the idea that selling A $10 item at $7 was better, because customers would buy 2 or more at that price. Which is still in business?
Groovy! Definitely getting these!
Yooooo, this reminds me of the old Palisades Army of Darkness figures that now go for an insane premium, since half the line were blind bags. They were actually pretty good figures. I don't really collect this line but i just might have to get some of these
But FUCK...this announcement is testing me, man. The AoD line is pretty awesome and I may fold. I even turned my my nose at their resent Aliens figures but we have NECA for that. And compare the prices...$25 for a NECA Xeno with multiple PoA and accessories or $18 for Super7's 5PoA figures with nothing?
But the fact remains that if I DO bite, it'll be for the bare minimum, whereas if the price was $10 a figure, I'd consider army-building deadites (and I'm NOT an army-builder). Guess Super7 doesn't want my money.
Clearly the people who run Super7 are NOT in it for the long haul. They have no idea how to run a business.
Sam Walton left Kmart to found Walmart on the idea that selling A $10 item at $7 was better, because customers would buy 2 or more at that price. Which is still in business?
1) I have my full series of Palisades AoD figures.
2) That price point is insane for these.
3) I also have so, so , so many other AoD Ash figures it's gotten to the point of being bored when I see new ones.
Absolutely happy for anyone who wants and gets them. Just for me it's gotten to the same point as "How many Optimus Prime as a truck do I need?"
Sucks, since the first two seasons were wonderful. Even my girlfriend, who is NOT an Evil Dead fan, enjoyed them. But we both hated season 3 to the point that we just gave up and never finished it.
These are absolutely fantastic. I'm not going to buy a single one of them, but I love that they exist.
I've made up my mind. I'm going to buy the Hero Ash, and nothing else. But if it was $10 a figure I'd buy the entire line and multiples of the Deadites. Oh, well.
I love Army of Darkness, one of my favorites. I got into collecting 3.75" because of Palisades (just before 25th GI Joes got released).
As much as those old AoD figs are brittle, these are an insult to the fans.
It's kind of weird how S7 is doing it. They're just revealing fully produced figures instead of doing any sort of preorder to gauge customer desire and then don't have a number to base production on. Like you guys are saying, maybe some people would've bought 8 Deadites to create an army and then they'd make more.
In some ways, it's definitely nice to just be able to order and get something really soon after reveal, but I feel like if they did it differently maybe they could lower the price.
Full Thread: Army of Darkness ReAction Figures
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