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The Toyark › Video Game Toy News › Sonic The Hedgehog Toys Coming From JAKKS Pacific

Sonic The Hedgehog Toys Coming From JAKKS Pacific

Posted on February 13, 2019 at 8:25 am by Joe Moore under Video Game Toy News

A new press release has been posted by Business Wire announcing that JAKKS Pacific is now the new global license holder for the Sonic The Hedgehog license. They will be offering a range of products, including action figures, licensed novelty merchandise, plushies and more. The first items are set to debut at Toy Fair 2019. The attached image is for a series if 4″ sized figures. Check out the press release below.

SEGA of America Taps JAKKS Pacific as Global Toy Partner for Sonic the Hedgehog

Product Line to be Revealed at New York Toy Fair 2019

SANTA MONICA, Calif. – Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced it has entered into a multi-year, global toy licensing deal with SEGA of America, Inc. to manufacture, market, and distribute their iconic Sonic the Hedgehog video game brand. The entire line will be showcased at the International Toy Fair in New York February 16-19, 2019.

SEGA’s Sonic the Hedgehog franchise launched in 1991 and continues to be one of the most-popular gaming brands of all time with over 800M units sold or downloaded to date. With a methodical and organic approach, Sonic the Hedgehog has expanded its footprint across multiple platforms including games, mobile, TV, comics and other entertainment areas.

JAKKS will be showcasing its line of Sonic the Hedgehog action figures, playsets, plush, collectibles and novelty items. One item fans will speed to the store for is the Pinball Track Set. This set brings the iconic videogame to life with its customizable track. Fans simply pull the pinball launcher and shoot the Sonic Spheres through the loops and turns. The set comes with an exclusive Sonic Sphere and removable figure.

“We are incredibly excited to work with SEGA of America to bring this iconic property and character to life,” said Craig Drobis, SVP Marketing, JAKKS Pacific. “The JAKKS line of toys, role-play, and dress-up extends the ‘Sonic’ experience from screen-time to play-time.”

“As a best-in-class toy company that possesses an exemplary track record with legendary brands in the gaming space, it made perfect sense for us to enter into a partnership with JAKKS Pacific,” said Anoulay Tsai, Licensing Director, SEGA of America. “This is a great step forward for Sonic the Hedgehog as we endeavor to break barriers at the speed of sound in toys!”

The global launch (except Asia) of Sonic the Hedgehog toys will be available at retail this Fall for fans ages three and older with prices starting at $4.99.

Discuss on the Toyark Forums› Views: 5799 › Credit: businesswire.com

› Companies: JAKKS Pacific › Characters: Sonic The Hedgehog › Scale: 4 Inch

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    02-13-2019, 06:24 AM

    Sonic The Hedgehog Toys Coming From JAKKS Pacific

  2. Snowflakian's Avatar Snowflakian says

    02-13-2019, 06:34 AM

    Glad to see the return of classic knuckles. That redesigned one was rather meh.

  3. MUfan97's Avatar MUfan97 says

    02-14-2019, 06:11 PM

    I wish Shadow had hands that I could put a gun into for the memes.

    Then again, the one Tomy was gonna release didn't have one either, so...


    Also, the heck happened with the Tomy figures? They were just starting to pick up.

  4. Wonderful Toys's Avatar Wonderful Toys says

    02-15-2019, 04:54 PM

    Why are the figures all T posing?

  5. MUfan97's Avatar MUfan97 says

    02-15-2019, 06:10 PM

    Quote:
    Originally Posted by Wonderful Toys View Post
    Why are the figures all T posing?
    They're asserting their dominance.

  6. Leave your reply on the Toyark Forums.

    Full Thread: JAKKS gets Sonic License

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Join the Conversation! › Sonic The Hedgehog Toys Coming From JAKKS Pacific Discussion

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