In a very surprising reveal, IGN has shared news that McFarlane Toys will produce DC Comics figures! The licensing agreement begins in 2020, and is a three year agreement. This license gives McFarlane access to produce figures based on the comics, movies, and video games. According to their report, the license will allow McFarlane Toys to produce 6″ scale to 12″ scale “ultra-poseable” action figures, and also includes vehicles and accessories. Sadly, it doesn’t sound like any DC product from McFarlane will be on display at Toy Fair this coming weekend.
With this announcement of multiple companies having a DC license, it is becoming clearer on how the DC toy will be handled starting next year. Spin Masters was granted their own license (also a three year agreement) for DC Comics toys. Fans had wondered how they were going to approach collector level figures, and now it seems that Spin Master won’t necessarily have to. With McFarlane producing collector figures, Spin Master can focus on more kid-oriented releases. But, their actual plans remain to be seen.
McFarlane Toys has sent over a press release. Some more details were revealed and fans will want to check it out. You can read it after the jump.
In a second article at IGN, a few additional details were revealed. I’ve summarized some of the key details after the press release.
McFarlane Toys and DC Team Up to Create Collector Figures Starting in 2020
Tempe, Ariz., – February 12, 2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.
“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”
The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020. Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.
Key details from the second IGN article:
- Spin Master will be focusing on “Mass Market” appeal toys.
- Won’t see any Product until at least San Diego Comic-Con, if not later.
- They are targeting the same fans who were collecting DC Multiverse and DC Universe Classics.
- Will definitely include comics, movies, animated series and video game inspired figures.
- The official license is for “DC Multiverse Collector Figures”.