It looks like some of Mattel’s 6″ Scale Shazam! Movie Figures have begun to hit shelves. Twitter user @marymarvel has shared some photos of the figures in the store. There are potential SPOILERS in the way of unannounced characters, so don’t read any further if you’d like to avoid seeing anything before the movie hits. These are the basic 6″ scale assortment, and come packed on blister cards. The shelf tags are for different figures, so I can’t confirm the price at this time.
Up on eBay, we see Mattel’s True Moves 12″ Shazam! Figure. The box for that is advertising 11 points of articulation, which isn’t bad considering the 5 points we usually see from this size class. Click the headline of the story for the new images.
Shazam Movie Toys by Mattel Hitting Stores Early

I love Mattel's Tru moves line...this is very similar. Usually key points of articulation at 12" size and more than adequate sculpted details.
I will truly miss this line when Mattel license expires. The bigger the scale, the more it really stands out....and this is a very nice looking Shazam figure.
This is one of the things Mattel does way better than Hasbro...offering the 12" sized figures.....and of course MAttel does awesome vehicles.
I can't believe someone made a John Schnatter action figure with all the negative PR he had in 2018
I thought Spinmasters got the license?
Figure looks like garbage. Yeah i get its not trying to be great, but then why waste the plastic?
I'm not gonna miss Mattel figures.
That looks goofy as hell.
That toy looks as though it could not possibly be made any more cheaply, but moreover, the costume design is disappointing. I read somewhere that the suit design was a major disappointment among pre-screening audiences, and improvements would be made. I find the picture-frame border around the lightning bolt particularly distasteful, like fingernails on an old fashioned chalkboard. I love this character generally, but they need to sharpen their pencils and clean up that costume if they want collectors to open their wallets.
I'm not gonna miss Mattel figures.
Likeness looks surprisingly decent for Mattel.
I really like it and look forward to adding him to my collection.
Was able to pick one of these up at my local Walmart today. Just thought he would be a fun figure to have. Waiting to see if we get a Multiverse figure.
More Mattel Shazam Figures Hitting Stores - Possible Spoilers - The Toyark - News
Ha ha ha this movie...fail.
So based off these "spoilers" your telling me that him and his friends all "share" the "power" of shazam and all are able to turn into powerful characters, although with different color suits lol. So basically power rangers? I really don't get DC films...
Go go shazam rangers...... sigh i actually had hopes this would be good.
I would love buy all of this if was in the 3.75 scale. I don't really understand The toys os in every scale, but no 3.75
It's not like they're making those up for the movie. They're a huge part of Shazam's comics.
Gotcha. Guess I didn't know that so thanks for informing me. I was only up on Black Adam and Shazam. I didn't know he had a whole group of friends.
I have a moderate desire to see the movie, but aside from a decent-looking Multiverse figure, I don’t think I’m interested in any of the merchandise. i anticipate seeing a lot of this sit on shelves fro the next year or two.
Keep reading: Mattel Shazam - Page 2
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