On December 21st, a seemingly innocent press release hit the web, announcing that Spin Master was signing a new license with Warner Bros. for the DC Comics brand. The release announced that Spin Master would be getting the license to produce “boy’s action category, remote control and robotic vehicles, water toys and games and puzzles” starting in 2020. At the time, it seemed like this was just an all-new license being granted for Spin Master to produce items for kids. But, on the 24th, news began to circulate that this was a much larger issue for Mattel, and fans of DC Entertainment toys.
According to a report by Bloomberg, this license agreement signals the end of Mattel’s master toy license. Spin Master will be taking over the majority of the DC Comics licensing, with Mattel retaining just some of their previous categories. Mattel’s license will include “preschool and girls’ toys”, while Spin Master’s boy’s action toy category will likely include traditional action figures. On Monday, Mattel’s stocks, which were already at an 18-year low, had another drop of 4.5% on the news. The report also states that Mattel will aggressively be seeking new licensing partners, noting that both of Hasbro’s Marvel and Star Wars licenses will be up in 2020 (unless renewed prior to then).
So, where does that leave collectors? DC Collectibles is likely to be unaffected by the change in hands. You will still see higher end collector figures from lines like S.H. Figuarts, MAFEX, Hot Toys, One:12 Collective, and Revoltech. If Spin Master is taking over the production of mass retail action figures from Mattel, chances are that 2019 will be the last year for the DC Multiverse line. Mattel’s DC Multiverse line seemed to finally get on track recently, with some impressive 6″ scale figure releases of late, especially with the Aquaman movie assortments. Spin Master is more known for kid-oriented toy lines like Paw Patrol, Bakugan, and Hatchimals. At this time, their approach will be hard to gauge. Like all DC action figure fans, we’ll be watching and waiting for Spin Master to reveal what they have planned, as well as what’s next for Mattel.
https://www.latimes.com/business/la-...224-story.html
Seems like Mattel's gonna lose the boys action toys, electronic toys, water toys, and games and puzzles part of their DC license in 2020 to Spin Master, leaving only preschool and girls toys.
Hey Dwight, you watching this? This is your future at Hasbro, 5 years from now.
CCC.
Nah, it for little kid stuff, not the real figures we want.
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Glad I didn't start collecting Multiverse.
Interesting that Mattel admit they are eyeing the Star War license. I wonder if this will prompt Hasbro to try and sign a new agreement with Lucasfilm sooner rather than later so Mattel can't try and offset this by gaining Star Wars.
Interesting that Mattel admit they are eyeing the Star War license. I wonder if this will prompt Hasbro to try and sign a new agreement with Lucasfilm sooner rather than later so Mattel can't try and offset this by gaining Star Wars.
Agreed. Even if Hasbro aren't happy with the license costs (something also claimed but with no evidence provided), losing it means forfeiting hundreds of millions of dollars of revenue per year to whatever competitor picks it up.
Damn. And I swear they were just starting to get Multiverse right. Spin Master doesn’t instill much confidence—they make strictly kiddie stuff. I bet this last year will be worse for it—cancelled figs, even spottier distro, etc.
By contrast, the quality of Hasbro's Marvel figures is arguably the highest its ever been since they got the license. They also don't have the insanely poor distribution that the DC Multiverse stuff suffered from; most of the places I've been to STILL don't have any of the Multiverse Aquaman figures.
By contrast, the quality of Hasbro's Marvel figures is arguably the highest its ever been since they got the license.
And like you said with the Star Wars example, it's really unlikely that Mattel would somehow do a superior job with the Marvel license when they've been so completely hit or miss with their DC stuff.
DC Multiverse is dead.
Yes, collectors still have other DC options, but none of them are Marvel Legends-esque (around $20 price point, even remotely close to as wide range of characters, etc.) the way DC Multiverse was, even with all its problems. DC Collectibles' figures are ~$30, but they make relatively few a year, and they don't stay committed to a line, so they usually don't end up making many figures beyond the very basics. Imports are all significantly more expensive, and either movie-focused or going for a much different kind of thing (Revoltech). There is no other existing line that can fill the same role that DC Multiverse did.
Well crap. Just when it seemed mattel got their act straightened out.....the last couple waves really seemed to really give legends a run for their money. Im sad now. Spin masters seems a very poor choice to make action figures for dc,
Has anyone purchased any of the new Fortnight figures showing up at Target and Walmart? Those are made by Spinmaster and seem really detailed. I bought a weapons pack (for my joes) and they're on par with Hasbro weapons. Haven't bought a figure yet.
They have 4" and 6" scale
They have 4" and 6" scale
Not good news for DC and Mattel. DC needs action figures to be good.....spin master will not be better than Mattel.
Hasbro is done with star wars. Star Wars is a damaged brand and too expensive. After alienating their core fans to virtue signal, Star Wars isn't what it was. NONE of the new stuff sells. Only the toys from the Originals sells and even the prequels moved well.
This is a sign of troubled times ahead. The Hascon was something that was rumored to happen internally for a while. With TRU, both not around and unable to take the blame for poor sales, Hasbro is in some real manure.
I remember when toy biz had the lisence. Then lost it back to Kenner then it went to Mattel. I will never forget the first finds in Walmart. Then when the horseman were kicking it with dc universe classics and all the toy guru, and matte collector stuff. Man.
I believe Tony Stark said,” the end is part of the journey.”
I am sad,but excited to see new blood,I hope this opens up neca for some great things ahead.
No way can I look at my massive dc Mattel collection and be sad. What a ride.
This sounds promising.
So DC SUperhero girls Mattel gets to keep, as well as other barbie style lines(where they make more money anyway), and Spin master gets to do the other side of the market.
For comparison of a general idea of what to expect. Look towards Tron Legacy. Minus electronics, and more durable torsos since they won't be made out of translucent plastics.
This could actually work out really well for all of us.
Spin Master does a lot of great work, and knows how to match the markets when needed. So I could easily see them making a "Marvel Legends" comparable line, while also getting a better 4" line to market too at a reasonable cost. And, the best part, they won't be so hung up on gendered marketing, so they will be more likely to do things for Wonder Woman's movie or otherwise, that Mattel kept refusing on.
Feels a bit like what happened with Toy Biz and Hasbro with Marvel. Except in this case, Mattel has fall back property staples to keep them afloat.
Hopefully long term, this means Mattel will look more into creating better new IPs, and bringing self-owned things to the forefront, though it is a sad day to not see DC VS MOTU stuff, but at least they can still do She-Ra to DC superhero girls.
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