TFW2005HisstankTokuNationToyark
The Toyark - News - Welcome to The Toyark!
The Chosen Prime
  • Home
  • News
    • Marvel Toy News
    • DC Toy News
    • Star Wars Toy News
    • Video Game Toy News
    • Dragonball Z Toy News
    • MOTU Toy News
    • San Diego Comic Con
    • Toy Fair
    • All News Categories…
  • JUMP OFF!
    • S.H.F Dragonball Z
    • Toy Fair Round Up
    • NYCC Round Up
    • SDCC Round Up
  • Photo Shoots
  • Forum
    • New Posts
    • News and Rumors
    • Action Figure GD
    • Marvel Forum
    • Customs
    • Fan Art
    • Collection Showcase
    • Buy Sell Trade
  • Companies
    • Tamashii Nations
    • McFarlane
    • Hasbro
    • NECA
    • Mezco
    • Super7
    • Mattel
    • Diamond Select Toys
    • Storm Collectibles
    • Hot Toys
    • Sideshow
  • Characters
    • Spider-Man
    • Iron Man
    • Batman
    • Superman
    • Wolverine
    • Hulk
    • Green Lantern
    • Captain America
    • Boba Fett
  • Scale
    • 3.75 Inch
    • 6 Inch
    • 7 Inch
    • 1/6
  • Sub-Lines
    • SH Figuarts
    • DC Multiverse
    • Marvel Legends
    • Black Series
    • Super7 Ultimates
    • One:12 Collective
    • Vintage Collection
    • Masterverse
    • MOTU Origins
Premium Bandai Dragon Ball
The Toyark › General Toy News › Toys R US May Be Attempting A Comeback

Toys R US May Be Attempting A Comeback

Posted on October 3, 2018 at 7:05 am by Joe Moore under General Toy News

The hedge fund groups that have taken control of the Toys R US brand in the U.S. are looking to revive the company. According to reports in the Wall Street Journal (via CBR), they have cancelled plans to auction off the brand assets. The controlling lenders seem to have filed court documents revealing their intention to revive the  Toys R Us and Babies R Us brands.

These are the same lenders who opted to close all 800 stores in June as opposed to reorganization. Though they received qualified bids for the brand assets, the lenders feel they can better revive the brand compared to those that had looked to take control. No concrete details were offered at the moment.

Discuss on the Toyark Forums› Views: 2192 › Credit: SuperJoe, cbr.com, wsj.com

Discussion / Comments (Jump to this Thread on the Forum)

  1. Super Joe has no avatar! Super Joe says

    10-03-2018, 01:26 AM

    https://www.cbr.com/toys-r-us-revived/

  2. Harbinger's Avatar Harbinger says

    10-03-2018, 04:07 AM

    I beat ya too it

    I should get the news credit,

    http://www.toyark.com/new-marvel-leg...2921-page1873/

  3. Joe Moore's Avatar Joe Moore says

    10-03-2018, 04:29 AM

    Quote:
    Originally Posted by Nitelife View Post
    I beat ya too it

    I should get the news credit,

    http://www.toyark.com/new-marvel-leg...2921-page1873/
    Posted in the wrong section.

  4. Joe Moore's Avatar Joe Moore says

    10-03-2018, 04:42 AM

    I'm not personally too excited for this news. It's still a group of hedge fund guys running it. So I have no hope that customer experience will be a priority, simply stores that will exist just to exist and siphon off the last bit of brand recognition before it goes under again.

    Not that the alternatives were much better, sadly. I have a feeling the top two bidders would have been Amazon and Walmart, and that would have just been a cannibalization of the brand assets into their existing corporate structures.

  5. Grippen's Avatar Grippen says

    10-03-2018, 05:21 AM

    Here in Portugal ToysRus is an Iberian company which serves Portugal and Spain. They also filled for bankruptcy a few weeks later. Over the next months stores were not stocking and seemed that they were due to close.

    But in August a private fund based in Portugal bought the biggest share of the company. But here as there it doesn't seem they will focus on customers. In fact they will not close any store or fire anyone which is good but I don't think it will go anywhere.

    These big toy retail companies should hire people with love for toys and some toy market know-how. Corporate experience won't do anything for them at this stage where the paradigm is changing and you need a clear vision for toy stores. Needless to say that the most recent toy stores were opened by toy lovers with a proper online store.

    In my opinion and talking about the toy store market here I think they have to streamline their portfolio. Most of the toys they have won't sell at all. They should focus on the normal major brands like Lego, Playmobil etc... but discard everything else. Make good promotions on the video games and have a section for collectors. Close many of the stores because online (if they do a proper job in the website) they can do more money and can sell the other stuff that is there just occupying room and collecting dust. They could also add a section for supplies such as paints, tools etc. Because they are bigger they can perhaps have better prices if they buy big quantities.

    Maybe there is still some strong competition from major retailers if they do this in US, but in Europe and specially in Portugal its not the case so I'm sure this approach would be successful.

  6. Dolemite's Avatar Dolemite says

    10-03-2018, 05:41 AM

    Remember all the noise about KB Toys being revived for the 2018 Christmas season and how it was totally a done deal? It's now October and I haven't heard shit about it in months.

    This will go the same way. Toys R Us is done and it ain't coming back.

  7. Dolemite's Avatar Dolemite says

    10-03-2018, 05:43 AM

    Quote:
    Originally Posted by Joe Moore View Post
    I'm not personally too excited for this news. It's still a group of hedge fund guys running it. So I have no hope that customer experience will be a priority, simply stores that will exist just to exist and siphon off the last bit of brand recognition before it goes under again.

    Not that the alternatives were much better, sadly. I have a feeling the top two bidders would have been Amazon and Walmart, and that would have just been a cannibalization of the brand assets into their existing corporate structures.
    100% correct, especially on how Walmart or Amazon would have used the brand. It would just been incorporated into their existing set-up...for example, Walmart's toy section would have just been re-named "Toyr R Us" as opposed to new, separate stores being established. It would have meant nothing.

  8. MegaPrime33's Avatar MegaPrime33 says

    10-03-2018, 06:35 AM

    I almost never went to TRU when it was up and running for years, why would I suddenly go back now? If they priced everything more competitively with target and walmart then maybe.

  9. Harbinger's Avatar Harbinger says

    10-03-2018, 09:18 AM

    Quote:
    Originally Posted by Joe Moore View Post
    Posted in the wrong section.
    Details

  10. Joe Moore's Avatar Joe Moore says

    10-03-2018, 09:36 AM

    Quote:
    Originally Posted by MegaPrime33 View Post
    I almost never went to TRU when it was up and running for years, why would I suddenly go back now? If they priced everything more competitively with target and walmart then maybe.
    That's not likely to happen though. Those stores take losses on their toy sales, aiming to be loss leaders as they carry other higher profit items that easily offset those losses (home goods, low cost clothing, etc.). A dedicated toy store doesn't usually have that luxury and has to skew closer to the MSRP to turn any type of profit.

  11. Tomax has no avatar! Tomax says

    10-03-2018, 11:01 AM

    they are bluffing, dont believe it

  12. Harbinger's Avatar Harbinger says

    10-03-2018, 12:01 PM

    Quote:
    Originally Posted by Tomax View Post
    they are bluffing, dont believe it

  13. webz's Avatar webz says

    10-03-2018, 12:20 PM

    Quote:
    Originally Posted by MegaPrime33 View Post
    I almost never went to TRU when it was up and running for years, why would I suddenly go back now? If they priced everything more competitively with target and walmart then maybe.
    Prices at Target and Walmart have skyrocketed... I think they'll line up quite well with a TRU reboot... That being said, I really don't know how TRU can survive as a regular full-sized store. They either need to scale down to be like Gamestop-sized store carrying only the most popular lines, or be a three month store like the Halloween stores.

  14. webz's Avatar webz says

    10-03-2018, 12:23 PM

    Quote:
    Originally Posted by Dolemite View Post
    Remember all the noise about KB Toys being revived for the 2018 Christmas season and how it was totally a done deal? It's now October and I haven't heard shit about it in months.

    This will go the same way. Toys R Us is done and it ain't coming back.
    Haven't seen anything either, but if it's a mall pop-up, it might not happen til end of October. Most of those holiday pop-up shops make their money Black Fri thru Dec 24. When they first open is irrelevant and honestly costs them money.

  15. Exodus's Avatar Exodus says

    10-03-2018, 12:28 PM

    Quote:
    Originally Posted by Joe Moore View Post
    That's not likely to happen though. Those stores take losses on their toy sales, aiming to be loss leaders as they carry other higher profit items that easily offset those losses (home goods, low cost clothing, etc.). A dedicated toy store doesn't usually have that luxury and has to skew closer to the MSRP to turn any type of profit.
    Agree to this ^ also TRU always had decent sales to boot as well as their rewards program, better then nothing IMO since Walmart doesn't have that and while Target has their red card, they don't have as many sales as TRU/BRU did...I'm hoping they do get revived would be perfect right before the holidays...

  16. Tomax has no avatar! Tomax says

    10-03-2018, 01:03 PM

  17. BlackRazor's Avatar BlackRazor says

    10-03-2018, 01:05 PM

    Quote:
    Originally Posted by webz View Post
    Prices at Target and Walmart have skyrocketed... I think they'll line up quite well with a TRU reboot... That being said, I really don't know how TRU can survive as a regular full-sized store. They either need to scale down to be like Gamestop-sized store carrying only the most popular lines, or be a three month store like the Halloween stores.
    Good points, if they come back it would probably be like that, pop up stores during the holidays & then maybe just focus on internet sales most of the rest of the year.

  18. Dolemite's Avatar Dolemite says

    10-03-2018, 01:58 PM

    Quote:
    Originally Posted by webz View Post
    Prices at Target and Walmart have skyrocketed
    Not by me. Prices at my local Target and Walmart stores are exactly the same.

  19. maczero has no avatar! maczero says

    10-03-2018, 03:12 PM

    Quote:
    Originally Posted by webz View Post
    Prices at Target and Walmart have skyrocketed...
    Quote:
    Originally Posted by Dolemite View Post
    Not by me. Prices at my local Target and Walmart stores are exactly the same.
    Same here. I haven't been collecting long but when I started last year the average price for Legends was $20 and they still hover around that price. Hell, due to patience and timing I can confidently say I spend about $13 per figure.

    I am concerned that the recent Hasbro poll means we're in for either a drop in quality or a price hike on Marvel Legends.

  20. MeLikeJinx has no avatar! MeLikeJinx says

    10-03-2018, 03:14 PM

    For me Legends are $21.99 at Target... like $22.49 at Walmart I think and $22.99 at Gamestop. The only places that are $19.99 are Best Buy and Walgreens, but actually finding a fig you want at those two stores are nearly impossible here. TRU used to be $19.99 for the normal singles, but there exclusives were jacked up to high heaven... like $5 to $8 markup.

    EDIT: I would love for TRU to comeback though if it meant Joes were coming back too. I don't think 3.75" retail Joes can exist without TRU.

  21. LordMudd has no avatar! LordMudd says

    10-03-2018, 05:11 PM

    Believe it after I see it. Halloween City is in the TRU space here right now.


    CCC.

  22. Enigma2K2's Avatar Enigma2K2 says

    10-03-2018, 05:58 PM



    "Pull the other one!"

  23. BIGGUY007 has no avatar! BIGGUY007 says

    10-03-2018, 09:35 PM

    I just hope that they don't overprice the toys like they use to.

  24. BlackRazor's Avatar BlackRazor says

    10-04-2018, 05:30 AM

    Quote:
    Originally Posted by LordMudd View Post
    Believe it after I see it. Halloween City is in the TRU space here right now.


    CCC.
    Same here.

  25. Joe Moore's Avatar Joe Moore says

    10-10-2018, 05:31 AM

    Geoffrey's Toy Box Is The New Toys R Us - The Toyark - News

  26. There are more replies on the Toyark Forums.

    Keep reading: Toys R Us could be making a comeback!!! - Page 2

    Not a member yet? Join The Toyark Now!

Join the Conversation! › Toys R US May Be Attempting A Comeback Discussion

Premium Bandai

Search

Hot on Amazon

Marvel Legends Series Thor: Love and Thunder Thor Action Figure 6-inch Collectible Toy, 3 Accessories Marvel Legends Series Thor: Love and Thunder Thor... $24.99
G.I. Joe Classified Series Zarana Action Figure 48 Collectible Premium Toys with Multiple Accessories 6-Inch-Scale with Custom Package Art G.I. Joe Classified Series Zarana Action Figure 48... $24.99
G.I. Joe Classified Series Dusty Action Figure 49 Collectible Premium Toys with Multiple Accessories 6-Inch-Scale with Custom Package Art G.I. Joe Classified Series Dusty Action Figure 49... $24.99
McFarlane Toys - DC Build-A 7IN Figures WV8 - Blackest Night - Kyle Rayner McFarlane Toys - DC Build-A 7IN Figures WV8 -... $24.99
McFarlane Toys - DC Build-A 7IN Figures WV8 - Blackest Night - Batman McFarlane Toys - DC Build-A 7IN Figures WV8 -... $24.99
McFarlane Toys - DC Build-A 7IN Figures WV8 - Blackest Night - DEATHSTORM McFarlane Toys - DC Build-A 7IN Figures WV8 -... $24.99
McFarlane Toys - DC Build-A 7IN Figures WV8 - Blackest Night - Superman McFarlane Toys - DC Build-A 7IN Figures WV8 -... $24.99
Marvel Legends Series Black Panther Legacy Collection Black Panther 6-inch Action Figure Collectible Toy, 3 Accessories Marvel Legends Series Black Panther Legacy... $24.99
Marvel Legends Series Black Panther Legacy Collection Killmonger 6-inch Action Figure Collectible Toy, 5 Accessories Marvel Legends Series Black Panther Legacy... $24.99
McFarlane Toys - Mortal Kombat 7IN Figures - Commando Spawn McFarlane Toys - Mortal Kombat 7IN Figures -... $19.99
McFarlane Toys Spawn Action Figures Deluxe Box Set McFarlane Toys Spawn Action Figures Deluxe Box Set $39.96
DC Multiverse Batman (Rebirth) 7' Action Figure with Accessories DC Multiverse Batman (Rebirth) 7" Action Figure... $19.87
Tamashi Nations - Doctor Strange in The Multiverse of Madness - Doctor Strange (Doctor Strange in The Multiverse of Madness), Bandai Spirits S.H.Figuarts Tamashi Nations - Doctor Strange in The Multiverse... $84.00
Tamashi Nations - Spider-Man: Now Way Home - Spider-Man (Upgraded Suit), Bandai Spirits S.H.Figuarts Tamashi Nations - Spider-Man: Now Way Home -... $80.00
Tamashii Nations - The Batman - Batman (The Batman), Bandai Spirits S.H.Figuarts Action Figure Tamashii Nations - The Batman - Batman (The... $90.00
Tamashi Nations - Star Wars: The Mandalorian - Ronin Mandalorian & Grougu (Beskar Armor), Bandai Spirits MEISHO Movie Realization Tamashi Nations - Star Wars: The Mandalorian -... $157.96
SH Figuarts Dragon Ball Reference Guide
Extreme Sets Dioramas
San Diego Comic Con
New York Toy Fair
Beasts of the Mesozoic

Cool Stuff Around Toyark

NECA Galleries
Black Series Galleries
SHF Dragon Ball Galleries
One:12 Galleries
Realization Galleries
MOTU Galleries
DC Galleries
Marvel Galleries
Marvel Legends
Marvel One:12 Collective
Marvel S.H. Figuarts
Marvel Hot Toys
Star Wars Black Series
Star Wars 3.75
Star Wars Hot Toys
S.H. Figuarts
One:12 Collective
DC Comics Multiverse
Vitruvian H.A.C.K.S.
Mythic Legions
Robo Force
Entertainment Earth

All times are GMT -4. The time now is 12:30 PM.