As expected, the loss of revenue from Toys R Us looks to be taking its toll on the toy world. Mattel has posted a 14% drop in sales for the Second Quarter of 2018, forcing the toy maker to further trim its workforce. They will be cutting over 2,200 non-manufacturing jobs as well as closing their manufacturing plants in Mexico. Overall, about 22% of Mattel’s work force will be eliminated. Last year they announced $650 million cost savings plan, which saw them close their New York City headquarters. While sales for brands like Barbie (up 12%), Hot Wheels (up 21%), and Jurassic World were strong, other high profile brands such as Monster High, Disney’s Cars, and American Girl all took major hits.
From CNN Money:
The vast majority of the layoffs are back-office and support roles, the company said. On a conference call with analysts, Mattel CEO Ynon Kreiz said the company performed a comprehensive “bottom-up review” to preserve the company’s sales-generating and creative capabilities. He said he hopes the company can realign resources toward high-performing toys, improving online sales and developing better toy franchises for the future.