In the 1970’s and early 1980’s, Mego was the premier company for action figures. They were one of the first to have a multi-licensing series of figures that were all available in the exact same scale. Their 8″ figures featured full articulation, cloth outfits, and were known for some impressive play sets. Lots of companies have stepped in over the years with toy lines that pay homage to the original Mego company.
Now, that brand is making a comeback as a Target exclusive line of figures. Starting on July 29th, the first new Mego products will hit store shelves. Marty Abrams, whose family founded Mego, is bringing these classic figures back. They will have 8″ single packed figures, 14″ deluxe figures, and 8″ figure 2-packs with dioramas. There will be a mix of iconic classic brands, and some modern licenses as well. Check out the press release and some photos after the jump.
This Classic Action Figure Line is About to Make a Comeback, and It’s Only at Target
Ready for a blast from the past? Toymaker Mego and industry legend Marty Abrams, co-founder and CEO of Mego Corporation, are recreating the company’s famous action figure line, and Target will be the exclusive retailer. The new line of collectibles hits stores and Target.com July 29, but fans will get a first look next week during a panel at San Diego Comic-Con—one of the largest gatherings of comic, movie and science fiction fans in the world.
Collectors will recognize the Mego name—the company’s signature line of action figures and celebrity dolls rose to popularity in the 1970s with some of the first articulated action figures on the market. So we jumped at the chance to help the nostalgic brand bring its beloved products back so our guests can share the fond memories with their kids. It’s one way we bring our guests products they won’t find anywhere else.
Marty Abrams and Mego have captured the spirit of the original line with throwbacks to popular classic TV, movie and cartoon characters—like the cast of “Star Trek,” Broadway Joe Namath and Action Jackson—and add some new characters from fan-fave shows like “The Brady Bunch,” “Cheers,” “I Dream of Jeannie” and “Married with Children.” The line will feature 8-inch figures, 14-inch figures, and 8-inch figure 2-pack dioramas.
In addition to the Mego line, Comic-Con attendees will also get a preview of more exciting new Target-exclusive products, like a Studio Series Transformers Bumblebee Helmet from Hasbro, a WWE Elite Action Figure from Mattel and multiple shared exclusives from Funko.
Target’s exclusive line of Mego collectibles will be available in stores and online July 29 at prices ranging from $14.99 to $29.99. Check out our full assortment of collectibles at Target stores nationwide and Target.com.