In a new article at CNBC, it was revealed that Party City is planning on launching a new extension of their business. Starting in September, they will open up roughly 50 Toy City pop-up stores. The plan is for these to run from September through the holiday 2018 season, much like you would see seasonal Halloween stores pop up in empty retail locations. In conjunction with this, the plan is for Party City to begin offering a greater selection of toys online. Details on that were not made available at this time.
There’s no word on the type of toys that will be offered in the Toy City pop-up stores. For now, it’s best to expect these will cater far more towards families and toys for younger kids with a small assortment of collector oriented items. I imagine these will resemble the Toys R Us pop-up stores that have come and gone. I’m sure every action figure collector is hoping to be surprised. Hopefully they will reveal further details ahead of their September launch.