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Mattel Turns Down Hasbro’s Offer of a Takeover

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Last week, we shared word that Hasbro was looking to potentially take over Mattel. It seems that Mattel has declined Hasbro‘s offer, and is apparently looking to drive a hard bargain if the two toy giants are to come together. Reuters, citing sources close to the situation, states that Hasbro’s proposal was significantly lower than Mattel values its business. Here’s a snippet:

Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, the sources said.

The terms Hasbro has proposed could not be learned, and it is not clear whether negotiations between the two companies will continue. The companies have engaged in multiple rounds of deal talks over the last two decades.

So, don’t expect major movement any time soon.

Discussion / Comments (Jump to this Thread on the Forum)

  2. warmachine6's Avatar warmachine6 says

    i wouldn't mind hasbro making "DC Legends" in 6 inch scale, at least hasbro is reliable on releasing figures and not cancelling some them... ok they did with legends but are rectifying it atm.

  3. Tony_Bacala's Avatar Tony_Bacala says

    I'd be curious if DC / Marvel stayed with HasTel after the contract was up, I can see one jumping ship. Prob is, there really isn't anyone else for mass market stuff.

  4. Harbinger's Avatar Harbinger says

    Bad idea. Would create a monoploy. Prices would increase even higher and im sure qc qould dip...again. To quote mr. horse from ren n stimpy........

  5. Dr Kain's Avatar Dr Kain says

    Quote:
    Originally Posted by Tony_Bacala View Post
    I'd be curious if DC / Marvel stayed with HasTel after the contract was up, I can see one jumping ship. Prob is, there really isn't anyone else for mass market stuff.
    They could always give the license to... Jakks.

  6. doomedhuh has no avatar! doomedhuh says

    they already completely neglect gi joe. what are they gonna do with he man?

  8. Bearjew has no avatar! Bearjew says

    Yeah, I don't think this is a good idea either. I see too many negatives

  9. evilekim's Avatar evilekim says

    Crappy toys for everyone lol Seriously though? This sounds awful. Aside from Marvel Legends and the occassional Star Wars figures, I have little interest in these companies anymore. Other companies make way better DC and Marvel figures, but most of them are locked out because Mattel and Hasbro. Same with Jurassic Park and other licenses.

  10. Dragasses's Avatar Dragasses says

    Quote:
    Originally Posted by Nitelife View Post
    Bad idea. Would create a monoploy. Prices would increase even higher and im sure qc qould dip...again.
    this.

    for some reason I would think the justice department would have something to say about this.

  11. VashTS has no avatar! VashTS says

    Everyone is on the same page, bad idea, bad for fans of toys and so on. You do not want 1 dominant company similar how Disney has everything and dictates when you can do reviews and embargo dates and so on.

    This is bad news as people WILL lose jobs as the companies become so huge, they will cut costs by firing employees. Check Kenner toys to see Mattel s' future.

    Similar to when DIsney bought Star Wars, they almost immediately started firing people such as from ESPN and a lot of guys who made middle waged income in an attempt to recoup the money spent on the takeover.

    I think at this point, we are ALL jaded by companies being taken over and less competition. I hate government intervention as they almost always make things worse, but seeing Google throw its ideology around, mergers need to be regulated.

  13. graphyt has no avatar! graphyt says

    I just want half decent 6 inch domestic DC figures, but not like this.

  14. snake5289's Avatar snake5289 says

    If meant some Joe styled DC figures I'd probably support this but since Hasbro has abandoned Joes (and basically the entire 4 inch scale) I'm gonna say no thank you.

  15. EvilMonkeyPope's Avatar EvilMonkeyPope says

    It's right on the heels of Disney considering buying Fox too...

  16. Dr Kain's Avatar Dr Kain says

    Quote:
    Originally Posted by evilekim View Post
    Other companies make way better DC and Marvel figures, but most of them are locked out because Mattel and Hasbro.
    Oh really? So who else has done a superb Morbius? Phoenix? Sunfire? Dazzler? Dark Phoenix? Hobgoblin? Green Goblin? Electro? Tombstone? Rhino? Thanos? Shocker? Darkhawk? Death's Head II? Galactus?

  17. Parademon1 has no avatar! Parademon1 says

    Give the DC license to the 4H. They cranked out the best versions of DC characters ever!

  18. Wonderful Toys's Avatar Wonderful Toys says

    If WB is satisfied with Mattel's work, I don't think the DC license is going anywhere.

  19. En Sabah Nerd's Avatar En Sabah Nerd says

    Quote:
    Originally Posted by Dr Kain View Post
    Oh really? So who else has done a superb... Rhino? Thanos?
    Well DST did Rhino and it came out well, plus you just got to buy Rhino on his own. I do wish they would redistribute that one since its online prices are ridiculous, that or if Hasbro sold the BAF Rhino on its own I'd be happy. DST also did Thanos and while it is under-articulated it is the only good figure of his classic look in any scale larger than 4". Otherwise I agree with your original post as it relates to Hasbro's willingness to branch out into characters that would otherwise be overlooked.

  21. Bearjew has no avatar! Bearjew says

    Quote:
    Originally Posted by Dr Kain View Post
    Oh really? So who else has done a superb Morbius? Phoenix? Sunfire? Dazzler? Dark Phoenix? Hobgoblin? Green Goblin? Electro? Tombstone? Rhino? Thanos? Shocker? Darkhawk? Death's Head II? Galactus?

    I think the difference here is quality vs variety.
    Yes some companies may make better figures but they give less variety.

  22. Dr Kain's Avatar Dr Kain says

    Quote:
    Originally Posted by Bearjew View Post
    I think the difference here is quality vs variety.
    Yes some companies may make better figures but they give less variety.
    That's just it though, without the variety, better quality doesn't mean much in some cases. Plus, most of the higher quality figures seem to be more on the movie designs. The Revoltech ones seem to be hit or miss. Their Deadpool does look great, but Spider-Man is horrifying. I was planning to buy Magneto as he looks pretty awesome, but that cape... or rather those cape pieces. UGH! And then you have that huge body on Cap.

  23. Louise Belcher's Avatar Louise Belcher says



    Oh, look the two biggest toy companies who "swallowed" so many great smaller toy companies are gonna have an incest marriage.

    And I thought we got rid of this threat last year....ohwell, crappy expensive toys for everyone, yay!

  24. SpasticPlastic's Avatar SpasticPlastic says

    I don't buy anything from either company, so from an outsider view, I'd say this seems like a terrible idea. But, if that makes DC rethink the master license game and give it to NECA, then I'm all about it.

  25. GizmoTron's Avatar GizmoTron says

    Lots of harping about monopolies, but Hasbro and Mattel are from the only game in town or in the toy isle.

    All the fear about poorer quality and price gouging, honestly I think we already have that problem anyway.

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