Photos and details for the upcoming Final Fantasy XV – Lunafreya Nox Fleuret Play Arts Kai Figure have been released by Square Enix. The new figure will include her staff weapon, two additional sets of interchangeable hands and a figure stand. Lunafreya stands just over 10″ tall. Details from Square Enix:
A Play Arts Kai figure of Lunafreya Nox Fleuret, the royal blood of Kingdom Tenebrae and also an oracle who can talk with the god.
She has been sculpted and painted with intricacy dressed in her mermaid-line dress. Newly made articulation parts are used for her shoulders and it can be posed in more natural manner.
The Play Arts Kai Lunafreya Nox Fleuret Figure is scheduled for release in Japan this July. The figure will be priced at 12,800 Yen (about $112 USD). Read on for the new photos.
Final Fantasy XV - Lunafreya Nox Fleuret Play Arts Kai Figure

112 bucks for a figure which apparently has no legs and comes with only one accessory and 4 extra hands.
What the fuck. How can they still pull shit like this?
What the fuck. How can they still pull shit like this?
And prices aren't just up for toy imports. Prices are up for all imports. Inflation, licensing prices, shipping costs, manufacturing costs, material costs (especially plastics), and employee/freelance costs are all on the rise. Prices don't say the same when all of those factors are combining to make things more expensive.
And while figma made a rise of 250% in 9 years (I trust your math here), I remember seeing Metal Gear figures from Square Enix for around 60 bucks 3-4 years ago. That seems even crazier IMO.
Also there's of course the big thing about inflation but I see that and more is covered by Joe already.
And prices aren't just up for toy imports. Prices are up for all imports. Inflation, licensing prices, shipping costs, manufacturing costs, material costs (especially plastics), and employee/freelance costs are all on the rise. Prices don't say the same when all of those factors are combining to make things more expensive.
And while figma made a rise of 250% in 9 years (I trust your math here), I remember seeing Metal Gear figures from Square Enix for around 60 bucks 3-4 years ago. That seems even crazier IMO.
Also there's of course the big thing about inflation but I see that and more is covered by Joe already.
Again, no other plastic product seeing such a rise in prices and people willing to pay higher prices so toy companies make the prices higher. I'm not sure how much improvement S.H. Figuarts gone through, but it's noticeable. Figma on the other hand just change the wrist joint from hinge swivel to ball joint and that's it.
If you think these are expensive, check out other dolls alone that cost more and are more for display pieces vs these figures. Like Joe said it is due to whatever people want to collect. I've actually started to get into the Marvel Play Arts Kai figures and they're not too bad, I do love their box art as well. Although this one does seemed priced a bit high, then again it's a FF figure so who knows.
Again, no other plastic product seeing such a rise in prices and people willing to pay higher prices so toy companies make the prices higher. I'm not sure how much improvement S.H. Figuarts gone through, but it's noticeable. Figma on the other hand just change the wrist joint from hinge swivel to ball joint and that's it.
You can hold on to the notion that every import company has raised prices on toys solely because people are buying them. Or you can actually look at the market factors that affect real pricing on goods. Material cost is only a part of the contributing factor.
You can hold on to the notion that every import company has raised prices on toys solely because people are buying them. Or you can actually look at the market factors that affect real pricing on goods. Material cost is only a part of the contributing factor.
Done with this convo. Just going in pointless circles.
Don't mean to contradict anyone here, but just stating this because I think it might be of some value.
I started collecting the Play Arts Kai line back in 2010. I have about 10 figures. Admittedly, some of the older ones were not as big as the new ones. However, there were some that were actually as big as the ones we see now. For an example, the DC variant line, the Metal Gear line etc.
I own Metal Gear Rising Rayden which I got for around 4800 JPY. I have couple of DC variants (Batgirl, Supergirl) which I got for around 6000 JPY (this was when the price was starting to increase rapidly).
Today, a figure of the same size is around 11,000 JPY and sometimes as high as 15,000 JPY (this is after pre-order discounts). So roughly speaking, you are looking at more than double the cost of what it used to be. I have not seen a similar increase in other plastic imported items. So I agree with the person above that it is rediculous.
In the particular case of Play Arts Kai, the other issue is that there are more quality issues in their products too. If anyone has followed the in-depth reviews of new PAK releases on Youtube, you probably know that the line has been going downhill. If you don't believe me, take a look at the Arkham Knight Batgirl etc.
Within this context, take into account the fact that they are trying to sell this figure that has zero articulation from the waist down for a base price of around 13,000 JPY. That is indeed rediculous.
The main reason why these pieces are priced at this range is actually down to us collectors. If we are going to keep buying these pieces, then we speak with our wallets that this sort of abuse is acceptable. As someone who loved the PAK line, that is why even with great pains, I must point out that what is happening is bad. There is no way one can justify more than doubling of price as being due to inflation of raw material prices and shipping while rest of the products that have similar raw material usage has not seen such a price hike. Sure, the PAK line would probably cost more than what I used to buy few years ago, but 200%+ in price is definitely not just the inflation or raw material price increases talking.
Oh and licensing fees are again down to how customers spend. If customers are not willing to pay a higher price, then owners are forced to give out their licenses at a more reasonable price. In the case of the Final Fantasy figure here, licensing costs do not make much sense since Square Enix is the owner of Play Arts Kai and the franchise....
Full Thread: Play Arts Kai FFXV Lunafreya Nox Fleuret
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