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The Toyark › Convention News › Hasbro Officially Announces HASCON 2017

Hasbro Officially Announces HASCON 2017

Posted on October 18, 2016 at 10:13 am by Joe Moore under Convention News

We’ve received a press release from Hasbro. They have announced their first official fan and family event titled HASCON. The first annual HASCON takes places September 2017 in Providence, Rhode Island. Here’s the full press release direct from Hasbro PR:

Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’

First-of-Its-Kind Convention Will Bring Fans and Families Together for Three Days of Immersive Entertainment Experiences, Talent and Character Appearances, Panels and More in September 2017

PAWTUCKET, R.I.–(BUSINESS WIRE)–Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announced it is creating the first-ever HASCON fan and family convention in September 2017. The massive event, which will be held in Providence at the Rhode Island Convention Center and Dunkin Donuts Center from September 8-10, 2017, will treat attendees to three unforgettable days featuring a celebration of Hasbro’s powerful characters and stories, including live interactive experiences, exclusive products, talent appearances, panels and much more.

From bringing the first action figure to life with G.I. JOE, to creating a world where robots are truly ‘more than meets the eye’ with TRANSFORMERS, Hasbro’s brands have always overflowed with rich stories and dynamic, multi-faceted characters, providing an incredible platform to capture the imaginations of fans of all ages. The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience.

Hasbro’s top properties, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC THE GATHERING, PLAY-DOH, MONOPOLY, G.I. JOE and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters. In addition to interactive experiences designed to offer attendees a glimpse into Hasbro’s imaginative storytelling in action, visitors will have the chance to see first-look previews of Hasbro’s biggest television and movie series, attend panels and meet-and-greets with celebrities and creative talent associated with Hasbro brands, take part in Hasbro Gaming competitions and purchase special limited-edition Hasbro products.

“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”

For all of the latest information on HASCON 2017, please visit http://hascon.hasbro.com

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Discuss on the Toyark Forums› Views: 6647

› Companies: Hasbro

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    10-18-2016, 07:12 AM

    Hasbro Officially Announces HASCON 2017

  2. Snowflakian's Avatar Snowflakian says

    10-18-2016, 08:12 AM

    Looking forward to this. Tons of potential for Rom, MASK, Visionaries, MLP, GI Joe, and Transformers with this setup.

    Heck, makes it that much more possible to see future Inhumanoids exclusives too.

  3. Exodus's Avatar Exodus says

    10-18-2016, 09:33 AM

    Hasbrocon has a better ring to it then Hascon...

  4. DESTRO's Avatar DESTRO says

    10-18-2016, 09:43 AM

    Quote:
    Originally Posted by Snowflakian View Post
    Looking forward to this. Tons of potential for Rom, MASK, Visionaries, MLP, GI Joe, and Transformers with this setup.

    Heck, makes it that much more possible to see future Inhumanoids exclusives too.
    Yup, should be fun. I hope they still have a dealer room.

  5. Snowflakian's Avatar Snowflakian says

    10-18-2016, 01:09 PM

    Quote:
    Originally Posted by Exodus View Post
    Hasbrocon has a better ring to it then Hascon...
    Nah, they want to diversify to family oriented, and hasbrocon starts making it sound too much like Bro-con, which is too heavy negative connotation. Also alludes too much to bronies, and has an overall lackluster word appeal with limited marketing and too easy for trolls to twist. Plus it sounds like you're saying Hasbro is conning/scamming you.

    Hascon is a better wordplay for Hasbro Convention in combining the two words, and has a better marketing for memes with "I can has con." Like the Has cheeseburgers ones from before, or many others.

    From a marketing perspective and more inclusive atmosphere they want of the convention with family oriented draws, "HasCon" is the better title to go with.

  6. Heisenberg17 has no avatar! Heisenberg17 says

    10-18-2016, 06:14 PM

    Why no mention of Marvel Legends?

  7. kylactus's Avatar kylactus says

    10-18-2016, 07:13 PM

    Quote:
    Originally Posted by Snowflakian View Post
    Nah, they want to diversify to family oriented, and hasbrocon starts making it sound too much like Bro-con, which is too heavy negative connotation. Also alludes too much to bronies, and has an overall lackluster word appeal with limited marketing and too easy for trolls to twist. Plus it sounds like you're saying Hasbro is conning/scamming you.

    Hascon is a better wordplay for Hasbro Convention in combining the two words, and has a better marketing for memes with "I can has con." Like the Has cheeseburgers ones from before, or many others.

    From a marketing perspective and more inclusive atmosphere they want of the convention with family oriented draws, "HasCon" is the better title to go with.
    Hascon means hazardous contamination. That's not super family friendly. And the bro in hasbro is for brothers, what says family more than brothers?

  8. Joe Moore's Avatar Joe Moore says

    10-19-2016, 05:14 AM

    Quote:
    Originally Posted by Heisenberg17 View Post
    Why no mention of Marvel Legends?
    The event is aimed at Hasbro owned/created properties and not their licensed brands. You'll also notice they had no mention of Star Wars. Doesn't mean you won't see stuff there for them, but they likely won't be the "featured" items.

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