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Mattel Takes Over Jurassic Park and Jurassic World Toy License

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A new report from Variety reveals that Hasbro is no longer the master toy licensor for Jurassic Park and Jurassic World toys. Mattel is taking over after Hasbro and Universal could not agree on new terms. Here’s a snippet from Variety:

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s Chairman and CEO. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”

Mattel’s license rights for the “Jurassic World” franchise include action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. It said initial products will be hitting shelves in early 2018.

You can check out the full article Here.

Discussion / Comments (Jump to this Thread on the Forum)

  2. LokiDWargod has no avatar! LokiDWargod says

    Good, maybe now the toys will be better than the current release.

  3. UFOTECH has no avatar! UFOTECH says

    Doubtful, although hasbro dropped the ball on the toys Mattels DC offerings are spectacular failures and shelfwarmed through out their entire run. There is a reason Disney has been pulling their properties away from Mattel.

  4. Cyclopswc's Avatar Cyclopswc says

    Hasbro dropped the ball on Jurassic Park, Mattel will bury it.

  5. Boy Blunder's Avatar Boy Blunder says

    Maybe if the source material were any good, it would help increase sales.

  6. Kamatayan's Avatar Kamatayan says

    Hopefully we can get a decent 3.75" Pratt for MCU Starlord customs.

  7. redfox's Avatar redfox says

    Quote:
    Originally Posted by Kamatayan View Post
    Hopefully we can get a decent 3.75" Pratt for MCU Starlord customs.
    From Mattel??

  8. Mastersteef's Avatar Mastersteef says

    Ok, I'm tenatively optimistic here. I'd like to see maybe some Jurassic Series "Movie Masters" with each wave corresponding to each of the movies with the BAF (or Collect and Connect) Figure being a large dinosaur.
    So a mix of human figures (Grant, Malcom, Owen, Claire) mixed in with human sized dinos (Raptors, Dilo, Pteros)
    Wave 1- JP: BAF Rexy
    Wave 2- LW: BAF Repaint Rexy
    Wave 3- JP3: BAF Spino
    Wave 4- JW: BAF Indominus

    I know there's no friggin way they would do this but I can dream can't I?

  9. Kamatayan's Avatar Kamatayan says

    Quote:
    Originally Posted by redfox View Post
    From Mattel??
    A man can dream.

  10. Louise Belcher's Avatar Louise Belcher says

    Quote:
    Originally Posted by redfox View Post
    From Mattel??
    Mattel actually made quite good Halo action figures. The thing is when companies see that people aren't willing to buy their products under any circumstances, they have two options; either the company improve the products or in this case lose the license . Mattel had to put effort in their Halo line, because they knew Halo fans have standards and won't buy every chunk of plastic with the Halo name on it and the same goes to Jurassic Park fans. Unlike DC fans which hopefully will learn the lesson and finally make Mattel lose their useless DC license. I am sure the Jurassic Park line from Mattel will be better, but I doubt it will be great. I think it will only be slightly better and probably will lack painting.

  11. Yahzee's Avatar Yahzee says

    ...from bad to worse. I'll never have proper Jurassic Park dinos :\

  12. Dragasses's Avatar Dragasses says

    Quote:
    Originally Posted by Boy Blunder View Post
    Maybe if the source material were any good, it would help increase sales.
    amen.

    as much as most of you guys hate mattel, this seems like marriage made in heaven.

  13. Wonderful Toys's Avatar Wonderful Toys says

    Quote:
    Originally Posted by Louise Belcher View Post
    Mattel actually made quite good Halo action figures. The thing is when companies see that people aren't willing to buy their products under any circumstances, they have two options; either the company improve the products or in this case lose the license . Mattel had to put effort in their Halo line, because they knew Halo fans have standards and won't buy every chunk of plastic with the Halo name on it and the same goes to Jurassic Park fans. Unlike DC fans which hopefully will learn the lesson and finally make Mattel lose their useless DC license. I am sure the Jurassic Park line from Mattel will be better, but I doubt it will be great. I think it will only be slightly better and probably will lack painting.
    What a load of bull, blaming DC and the fans for Mattel's half-assedness.

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