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The Toyark › Video Game Toy News › SEGA and Kidrobot Team Up For Sonic The Hedgehog

SEGA and Kidrobot Team Up For Sonic The Hedgehog

Posted on July 13, 2016 at 12:48 pm by Joe Moore under Video Game Toy News

In celebration of the 25th anniversary of Sonic The Hedgehog, SEGA and Kidrobot are teaming up for some collectibles. The new Sonic The Hedgehog items will include blind boxed figures, a medium sized figure and more. Here’s the info from Kidrobot:

Kidrobot is proud to announce a new partnership with SEGA, launching in 2016 that includes a line of Sonic the Hedgehog collectables.

In celebration of Sonic’s 25th Anniversary, the collection features the blue blur captured in various game moments throughout his illustrious career. Launching Winter 2016, the line includes a Sonic the Hedgehog Blind Box Mini Series, a Sonic the Hedgehog Blind Box Keychain Series and a Sonic the Hedgehog Medium Figure.

“Kidrobot is very happy to partner with SEGA. We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand,” said Allen Richardson, Kidrobot’s Vice President of Product and Marketing, on the project.

“This collaboration brings together the fandom of pop culture icon Sonic the Hedgehog with the premier creative forces at Kidrobot. Fans across the world will be able to celebrate Sonic for years to come with this creative and fun partnership,” said Ivo Gerscovich, Chief Brand Officer-Sonic, and Sr. Vice President of SEGA of America.

The collection will release in stores and on Kidrobot.com later this year.

Discuss on the Toyark Forums› Views: 3554

› Companies: Kidrobot › Characters: Sonic The Hedgehog

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    07-13-2016, 09:48 AM

    SEGA and Kidrobot Team Up For Sonic The Hedgehog

  2. Ninjinister's Avatar Ninjinister says

    07-13-2016, 11:03 AM

    Wait that guy's name is Ivo? And he's in charge of Sonic? No way...

  3. Wonderful Toys's Avatar Wonderful Toys says

    07-13-2016, 03:30 PM

    Quote:
    Originally Posted by Ninjinister View Post
    Wait that guy's name is Ivo? And he's in charge of Sonic? No way...
    Maybe they named Robotnik after him. They named Mario after Nintendo of America's warehouse landlord.

  4. Ninjinister's Avatar Ninjinister says

    07-13-2016, 03:44 PM

    Quote:
    Originally Posted by Wonderful Toys View Post
    Maybe they named Robotnik after him. They named Mario after Nintendo of America's warehouse landlord.
    I looked him up and he's only been with Sega for like a year and on Sonic for six months.

  5. Wonderful Toys's Avatar Wonderful Toys says

    07-13-2016, 04:21 PM

    Quote:
    Originally Posted by Ninjinister View Post
    I looked him up and he's only been with Sega for like a year and on Sonic for six months.
    I suppose it's either a coincidence or a subliminal thing, like hiring Marc WEBB to helm a Spider-Man movie. Subliminal as in they were subconsciously attracted to hiring the person because of their name. Like if you were the owner of a bakery and you had several people to choose from to hire as your head baker, wouldn't a guy named "Robert Pastry" really stand out from the crowd?

  6. Leo Primus has no avatar! Leo Primus says

    07-14-2016, 02:40 AM

    Quote:
    Originally Posted by Wonderful Toys View Post
    I suppose it's either a coincidence or a subliminal thing, like hiring Marc WEBB to helm a Spider-Man movie. Subliminal as in they were subconsciously attracted to hiring the person because of their name. Like if you were the owner of a bakery and you had several people to choose from to hire as your head baker, wouldn't a guy named "Robert Pastry" really stand out from the crowd?
    You sure the higher-ups know Eggman's first name? lol

  7. Wonderful Toys's Avatar Wonderful Toys says

    07-16-2016, 04:04 PM

    It's possible. Sonic is their mascot franchise.

  8. Leave your reply on the Toyark Forums.

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