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The Toyark › Star Wars Toy News › Hasbro Star Wars The Force Awakens Product Launch Press Release

Hasbro Star Wars The Force Awakens Product Launch Press Release

Posted on September 4, 2015 at 12:48 pm by Joe Moore under Star Wars Toy News

Hasbro sent out a massive press release for their general Star Wars: The Force Awakens Product Launch.

STAR WARS: THE FORCE AWAKENS – FALL 2015 PRODUCT INFORMATION

The most anticipated film event of the year is nearly here…and its most anticipated toy line of the year has finally landed! The beloved saga continues this December as STAR WARS: THE FORCE AWAKENS debuts in theaters on December 18, and Hasbro has an out-of-this-world line of toys to showcase the brand-new characters and vehicles from the film. New characters such as REY, FINN, KYLO REN, POE DAMERON and CAPTAIN PHASMA will be represented alongside beloved characters from the classic films and STAR WARS REBELS in a wide-ranging line featuring innovative new action figures, vehicles and role-play toys, as well as cutting-edge interactive toys.

Read on for the full press release and 70 images.

The 2015 STAR WARS: THE FORCE AWAKENS line from Hasbro includes the following products:

ACTION FIGURES

STAR WARS: THE FORCE AWAKENS BUILD-A-WEAPON 3.75-Inch Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $7.99/Available: Fall 2015)

Choose your side in the battle between the RESISTANCE and the FIRST ORDER! Each 3.75-inch STAR WARS: THE FORCE AWAKENS BUILD-A-WEAPON action figure features five points of articulation and comes with a standard weapon accessory as well as a second custom weapon accessory. Custom weapon accessories can be combined together with the custom weapons of the other three figures in their Mission Theme group to form a larger weapon! Characters include heroes and villains from STAR WARS: THE FORCE AWAKENS such as REY (Jakkku), FINN (Jakku), KYLO REN, POE DAMERON, CAPTAIN PHASMA, X-WING PILOT ASTY, FIRST ORDER GENERAL HUX, PZ-4CO, GOSS TOOWERS and SARCO PLANK, as well as characters from the classic films such as LUKE SKYWALKER and DARTH VADER and STAR WARS REBELS characters such as KANAN JARRUS, EZRA BRIDGER and THE INQUISITOR. There are four Mission Theme groups to choose from, each featuring four figures. Each figure sold separately.

STAR WARS: THE FORCE AWAKENS ARMOR UP 3.75-Inch Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $12.99/Available: Fall 2015)

Choose your side in the battle between the RESISTANCE and the FIRST ORDER! Each 3.75-inch STAR WARS: THE FORCE AWAKENS ARMOR UP action figure features five points of articulation and comes with a standard weapon accessory as well as a customized snap-on armor upgrade. Characters include heroes and villains from STAR WARS: THE FORCE AWAKENS such as FINN (Starkiller Base), POE DAMERON, KYLO REN and CHEWBACCA, as well as characters from the classic films such as LUKE SKYWALKER and BOBA FETT. Each sold separately.

STAR WARS: THE FORCE AWAKENS 3.75-Inch Figure 2-Pack Assortment

(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 2015)

Choose your side in the battle between the RESISTANCE and the FIRST ORDER! Each STAR WARS: THE FORCE AWAKENS 2-Pack features two 3.75-inch action figures with five points of articulation, and comes with accessories and projectile weapons. Characters include heroes and villains from STAR WARS: THE FORCE AWAKENS such as R2-D2, C-3PO, BB-8, UNKAR’S THUG and TEEDO, as well as characters from the classic films such as ANAKIN SKYWALKER, YODA, OBI-WAN KENOBI and COMMANDER CODY and STAR WARS REBELS characters such as DARTH VADER, AHSOKA TANO, GARAZEB “ZEB” ORRELIOS and C1-10P “CHOPPER.” Each pack sold separately.

STAR WARS: THE FORCE AWAKENS 12” Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $9.99/Available: Fall 2015)

The battle to restore order to the galaxy just got bigger! Each 12-inch scale STAR WARS: THE FORCE AWAKENS 12” figure features five points of articulation and an accessory. Choose from heroes and villains from STAR WARS: THE FORCE AWAKENS such as FINN, KYLO REN, FIRST ORDER STORMTROOPER, FIRST ORDER TIE PILOT and REY (Jakkku). The series also includes the iconic villain DARTH VADER from the classic Star Wars films! Each sold separately.

STAR WARS: THE FORCE AWAKENS 12” DELUXE FIGURE Assortment

(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 2015)

The battle to restore order to the galaxy just got bigger! Each 12-inch scale STAR WARS: THE FORCE AWAKENS 12” DELUXE figure features five points of articulation and extra-large size or an extra-large accessory. Choose from CHEWBACCA and FIRST ORDER FLAMETROOPER. Each sold separately.

VEHICLES

STAR WARS: THE FORCE AWAKENS CLASS I VEHICLE Assortment

(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)

Race into battle with these new vehicles, inspired by the world of STAR WARS: THE FORCE AWAKENS! Help the FIRST ORDER keep the RESISTANCE at bay with their SPEEDER BIKE and ASSAULT WALKER vehicles! Each STAR WARS: THE FORCE AWAKENS CLASS I VEHICLE includes an exclusive 3.75-inch action figure with five points of articulation. Each sold separately.

STAR WARS: THE FORCE AWAKENS CLASS I DELUXE VEHICLE Assortment

(Ages 4 years & up/Approx. Retail Price: $24.99/Available: Fall 2015)

Race into battle with these new vehicles, based on the world of STAR WARS: THE FORCE AWAKENS and inspired by STAR WARS REBELS! Imagine speeding across the desert world of Jakku with REY’S SPEEDER BIKE. Or, strike back against the EMPIRE with KANAN JARRUS’ Y-WING SCOUT BOMBER. Each CLASS I DELUXE VEHICLE features firing missiles or droppable bombs and includes an exclusive 3.75-inch action figure with five points of articulation. Each sold separately.

STAR WARS: THE FORCE AWAKENS CLASS II VEHICLE Assortment

(Ages 4 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)

Race into battle with these all-new vehicles, based on the world of STAR WARS: THE FORCE AWAKENS! Join the RESISTANCE with FINN’S DESERT SPEEDER and battle the FIRST ORDER SNOWSPEEDER as well as a new version of the fan-favorite SLAVE I FROM STAR WARS: THE EMPIRE STRIKES BACK. Each STAR WARS: THE FORCE AWAKENS CLASS II VEHICLE features a firing missile and includes an exclusive 3.75-inch action figure with five points of articulation. Each sold separately.

STAR WARS: THE FORCE AWAKENS FIRST ORDER SPECIAL FORCES TIE FIGHTER Vehicle

(Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2015)

Among the most dangerous starfighters in the FIRST ORDER’S fleet is the FIRST ORDER SPECIAL FORCES TIE FIGHTER! This specialized craft includes projectile missiles, detachable wings, a two-seat cockpit and an exclusive 3.75-inch special edition FIRST ORDER TIE FIGHTER PILOT figure. Additional figure(s) sold separately.

STAR WARS: THE FORCE AWAKENS POE DAMERON’S X-WING Vehicle

(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)

Battle the FIRST ORDER head on in POE DAMERON’S X-WING! Lead BLACK SQUADRON into battle with this starfighter equipped with a projectile cannon, opening and closing wings and an exclusive 3.75-inch special edition POE DAMERON figure.

STAR WARS: THE FORCE AWAKENS BATTLE ACTION MILLENNIUM FALCON

(Ages 4 years & up/Approx. Retail Price: $139.99/Available: Fall 2015)

The fastest ship in the galaxy returns for STAR WARS: THE FORCE AWAKENS with Hasbro’s most innovative and action-packed Star Wars vehicle! The new BATTLE ACTION MILLENNIUM FALCON opens into a playset for your 3.75-inch scale Star Wars figures and features a pop-up blaster that fires NERF ELITE darts, a turbolaser turret, light-up LED cannons, hyperdrive sound effects, as well as a playset area featuring a holochess board and smuggling compartment! Also includes exclusive CHEWBACCA, FINN and BB-8 3.75-inch figures. Requires two AA batteries, not included. Other figures sold separately.

STAR WARS: THE FORCE AWAKENS 12” FIGURE & VEHICLE Assortment

(Ages 4 years & up/Approx. Retail Price: $24.99/Available: Fall 2015)

The battle to restore order to the galaxy just got bigger! These large-scale vehicles are compatible with 12-inch STAR WARS: THE FORCE AWAKENS 12” figures (each sold separately). Vehicles include a SPEEDER BIKE with special edition POE DAMERON figure and FIRST ORDER ASSAULT WALKER with FIRST ORDER RIOT CONTROL STORMTROOPER SERGEANT. Each sold separately.

ROLE PLAY

STAR WARS® BLADEBUILDERS EXTENDABLE LIGHTSABER ASST

(Ages 4 years & up/Approx. Retail Price: $9.99/Available Fall 2015)

Grab your favorite character’s LIGHTSABER hilt and with the flick of your wrist the blade extends and you are ready for battle! Each LIGHTSABER is compatible and combinable with other BLADEBUILDERS LIGHTSABER components (sold separately). Choose from ANAKIN SKYWALKER, DARTH VADER and LUKE SKYWALKER. Each sold separately.

STAR WARS: THE FORCE AWAKENS KYLO REN EXTENDABLE LIGHTSABER

(Ages 4 years & up/Approx. Retail Price: $12.99/Available: Fall 2015)

The power of the dark side is strong with the KYLO REN EXTENDABLE LIGHTSABER! With the flick of your wrist, you’ll be ready to stop the RESISTANCE in its tracks. This lightsaber is compatible with other components from the BLADEBUILDERS system (each sold separately), so kids can create incredible new LIGHTSABER combinations.

STAR WARS® BLADEBUILDERS FOAM LIGHTSABER ASST

(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 2015)

Introducing a new way to wield a LIGHTSABER! New FOAM LIGHTSABERS provide movie-accurate looks with a soft foam material for amazing fun. Each LIGHTSABER is compatible and combinable with other BLADEBUILDERS LIGHTSABER components (sold separately). Choose from YODA, DARTH VADER and LUKE SKYWALKER. Each sold separately.

STAR WARS® BLADEBUILDERS ELECTRONIC LIGHTSABER ASST

(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)

Harness the power of the most iconic JEDI and SITH from the STAR WARS saga and combine their LIGHTSABERS with other components across the BLADEBUILDERS system (each sold separately) to create incredible weapons. Each ELECTRONIC LIGHTSABER comes with lights, sounds and a BLADEBUILDERS connector. Choose from OBI-WAN KENOBI, DARTH VADER and LUKE SKYWALKER. Each sold separately. Requires three AAA batteries, not included.

STAR WARS: THE FORCE AWAKENS KYLO REN ELECTRONIC LIGHTSABER

(Ages 4 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)

The power of the dark side is strong with the KYLO REN DELUXE LIGHTSABER! The weapon of choice for the treacherous new villain in STAR WARS: THE FORCE AWAKENS, this lightsaber combines with other components from the BLADEBUILDERS system (each sold separately) to create incredible new LIGHTSABER combinations. Features lights, sounds and a BLADEBUILDERS connector. Requires two AA batteries, included.

STAR WARS® BLADEBUILDERS JEDI MASTER LIGHTSABER

(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)

The definitive LIGHTSABER of the BLADEBUILDERS system provides kids with the unique components needed to create 100+ combinations from their imagination. The JEDI MASTER LIGHTSABER comes with a main LIGHTSABER featuring lights and sounds, two independently-lit lightdaggers, expansion hilt, two elbow connectors, dual connector, and cross connector. Requires three AAA batteries, included.

STAR WARS: THE FORCE AWAKENS ROLE PLAY MASKS ASST

(Ages 5 years & up/Approx. Retail Price: $9.99/Available: Fall 2015)

Join the battle to restore order to the galaxy with role-play masks straight out of STAR WARS: THE FORCE AWAKENS! Kids can pretend to join the FIRST ORDER with the KYLO REN and FIRST ORDER STORMTROOPER role-play masks! Each sold separately.

CHEWBACCA ELECTRONIC MASK

(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)

Strike fear into the heart of scum and villainy across the galaxy with the first-ever CHEWBACCA ELECTRONIC MASK! This cool electronic mask transforms you into everyone’s favorite WOOKIEE. Move your mouth while wearing it to activate a variety of authentic WOOKIEE growls and howls to scare off every STORMTROOPER in sight! Open your mouth slightly for a light roar, then open it wider to make your WOOKIEE roar even louder. Requires two AAA batteries, included.

STAR WARS: THE FORCE AWAKENS KYLO REN ELECTRONIC VOICE CHANGER MASK

(Ages 5 years & up/Approx. Retail Price: $34.99/Available: Fall 2015)

Disguise your voice like the dark warrior villain from STAR WARS: THE FORCE AWAKENS and battle against the RESISTANCE! Press the voice changer button and give commands to your FIRST ORDER troops. The button activates voice-changing technology for several seconds, allowing hands-free play! Requires three AA batteries, included.

DARTH VADER VOICE CHANGER HELMET

(Ages 5 years & up/Approx. Retail Price: $39.99/Available: Fall 2015)

Return to a galaxy far, far away with a new and improved DARTH VADER VOICE CHANGER HELMET for 2015! Kids can pretend to rule the galaxy and command their legions in the voice of the evil SITH LORD. The helmet uses state-of-the-art electronics to alter the user’s voice to sound like DARTH VADER and also plays signature DARTH VADER movie phrases and breathing sound effects to add to the adventure. Requires three AA batteries, included.

NERF

STAR WARS NERF FIRST ORDER STORMTROOPER BLASTER

(Ages 6 years & up/Approx. Retail Price: $12.99/Available: Fall 2015)

The fight to restore order to the galaxy comes home with the first-ever STAR WARS NERF blasters! Battle against the Resistance with this blaster that comes with a removable sight and three NERF darts that fire up to 65 feet!

STAR WARS NERF CHEWBACCA BOWCASTER

(Ages 8 years & up/Approx. Retail Price: $24.99/Available: Fall 2015)

The fight to restore order to the galaxy comes home with the first-ever STAR WARS NERF blasters! Battle against the FIRST ORDER in the style of your favorite WOOKIEE with this blaster that features a removable scope, real crossbow action and five NERF darts that fire up to 65 feet!

STAR WARS NERF FIRST ORDER STORMTROOPER DELUXE BLASTER

(Ages 6 years & up/Approx. Retail Price: $39.99/Available: Fall 2015)

The fight to restore order to the galaxy comes home with the first-ever STAR WARS NERF blasters! Battle against the RESISTANCE with this blaster that comes with a 12-dart clip, slam-fire action, removable sight, detachable stock and twelve NERF darts that fire up to 65 feet!

STAR WARS NERF DART REFILL

(Ages 6 years & up/Approx. Retail Price: $9.99/Available: Fall 2015)

The fight to restore order to the galaxy comes home with the first-ever STAR WARS NERF blasters! Choose your side – RESISTANCE blue or FIRST ORDER red – and blast into battle! Each refill pack comes with 18 foam NERF darts compatible with all STAR WARS NERF blasters, sold separately.

INTEGRATED PLAY

FURBACCA

(Ages 6 years & up/Approx. Retail Price: $79.99/Available: Fall 2015)

HASBRO is bringing FURBY to the world of STAR WARS with FURBACCA! This fully integrated toy and app makes WOOKIEE sounds like CHEWBACCA, hums STAR WARS theme songs, and plays virtual activities! FURBACCA takes kids into a STAR WARS themed digital world via their mobile device as they explore the galaxy and collect virtual Star Wars FURBY FURBLINGS. The FURBACCA companion app will be available for download in the App Store and Google Play in Fall 2015. The FURBACCA companion app is not required for FURBACCA play. Includes bandolier accessory. Requires four “AA” batteries, not included.

STAR WARS: THE FORCE AWAKENS REMOTE CONTROL BB-8

(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2015)

Everyone’s favorite new ASTROMECH DROID from STAR WARS: THE FORCE AWAKENS can be yours with this amazing and innovative RC toy! With the push of a button, BB-8 rolls in any direction as his head stays facing forward—as seen in the film! Also features expressive droid sound effects. Requires four AA batteries and two AAA batteries, not included.

Discuss on the Toyark Forums› Views: 7147

› Companies: Hasbro › Characters: Darth Vader, Luke Skywalker, Stormtrooper, Han Solo, Obi-Wan Kenobi, R2-D2, Princess Leia, C-3PO, Chewbacca, Kylo Ren, Clone Trooper, Rey, Captain Phasma, TIE Fighter Pilot, BB-8, Finn, Ahsoka Tano, Poe Dameron, Commander Cody, Flametrooper, Zeb, Constable Zuvio › Scale: 3.75 Inch

Hasbro Star Wars The Force Awakens Product Launch Press Release - Additional Images

CHEWBACCA ELECTRONIC MASK
FURBACCA
STAR WARS BLADEBUILDERS ELECTRONIC LIGHTSABER Darth Vader
STAR WARS BLADEBUILDERS ELECTRONIC LIGHTSABER Luke
STAR WARS BLADEBUILDERS ELECTRONIC LIGHTSABER Obi Wan
STAR WARS BLADEBUILDERS EXTENDABLE LIGHTSABER Anakin
STAR WARS BLADEBUILDERS EXTENDABLE LIGHTSABER Darth Vader
STAR WARS BLADEBUILDERS EXTENDABLE LIGHTSABER Luke
STAR WARS BLADEBUILDERS FOAM LIGHTSABER Darth Vader
STAR WARS BLADEBUILDERS FOAM LIGHTSABER Luke
STAR WARS BLADEBUILDERS FOAM LIGHTSABER Yoda
STAR WARS BLADEBUILDERS JEDI MASTER LIGHTSABER
STAR WARS DARTH VADER VOICE CHANGER HELMET
STAR WARS NERF CHEWBACCA BOWCASTER
STAR WARS NERF DART REFILL
STAR WARS NERF FIRST ORDER STORMTROOPER BLASTER
STAR WARS NERF FIRST ORDER STORMTROOPER DELUXE BLASTER1
STAR WARS TFA 12IN SERIES DELUXE FIGURE Chewbacca
STAR WARS TFA 12IN SERIES DELUXE FIGURE First Order Flametrooper
STAR WARS TFA 12IN SERIES Figure Darth Vader
STAR WARS TFA 12IN SERIES Figure Finn
STAR WARS TFA 12IN SERIES Figure First Order Stormtrooper
STAR WARS TFA 12IN SERIES Figure Kylo Ren
STAR WARS TFA 12IN SERIES FIGURE VEHICLE Assault Walker
STAR WARS TFA 12IN SERIES FIGURE VEHICLE Assault Walker 2
STAR WARS TFA 12IN SERIES FIGURE VEHICLE Speeder Bike
STAR WARS TFA 12IN SERIES FIGURE VEHICLE Speeder Bike 2
STAR WARS TFA 3 75IN Figure 2 Pack Anakin Yoda
STAR WARS TFA 3 75IN Figure 2 Pack Commander Cody Obi Wan
STAR WARS TFA 3 75IN Figure 2 Pack Darth Vader Ahsoka Tano
STAR WARS TFA 3 75IN Figure 2 Pack Desert Mission
STAR WARS TFA 3 75IN Figure 2 Pack Han Solo Princess Leia
STAR WARS TFA 3 75IN Figure 2 Pack R2D2 C3PO
STAR WARS TFA 3 75IN Figure 2 Pack Zeb Chopper
STAR WARS TFA ARMOR UP 3 75IN Boba Fett
STAR WARS TFA ARMOR UP 3 75IN Chewbacca
STAR WARS TFA ARMOR UP 3 75IN Finn
STAR WARS TFA ARMOR UP 3 75IN Flametrooper
STAR WARS TFA ARMOR UP 3 75IN Kylo Ren
STAR WARS TFA ARMOR UP 3 75IN Luke
STAR WARS TFA ARMOR UP 3 75IN Poe
STAR WARS TFA ARMOR UP 3 75IN Stormtrooper
STAR WARS TFA BATTLE ACTION MILLENNIUM FALCON 21
STAR WARS TFA BATTLE ACTION MILLENNIUM FALCON1
STAR WARS TFA BUILD A WEAPON 3 75IN Captain Phasma
STAR WARS TFA BUILD A WEAPON 3 75IN Constable Zuvio
STAR WARS TFA BUILD A WEAPON 3 75IN Darth Vader
STAR WARS TFA BUILD A WEAPON 3 75IN Finn
STAR WARS TFA BUILD A WEAPON 3 75IN Flametrooper
STAR WARS TFA BUILD A WEAPON 3 75IN Kylo Ren
STAR WARS TFA BUILD A WEAPON 3 75IN Luke
STAR WARS TFA BUILD A WEAPON 3 75IN Poe
STAR WARS TFA BUILD A WEAPON 3 75IN Resistance Trooper
STAR WARS TFA BUILD A WEAPON 3 75IN Rey
STAR WARS TFA BUILD A WEAPON 3 75IN Stormtrooper
STAR WARS TFA BUILD A WEAPON 3 75IN Tie Pilot
STAR WARS TFA CLASS I DELUXE VEHICLE Rey Speeder
STAR WARS TFA CLASS I DELUXE VEHICLE Y Wing Scout
STAR WARS TFA CLASS I VEHICLE Assault Walker
STAR WARS TFA CLASS I VEHICLE Speeder Bike
STAR WARS TFA CLASS II VEHICLE Landspeeder
STAR WARS TFA CLASS II VEHICLE Snowspeeder
STAR WARS TFA FIRST ORDER SPECIAL FORCES TIE FIGHTER Vehicle
STAR WARS TFA KYLO REN ELECTRONIC LIGHTSABER
STAR WARS TFA KYLO REN ELECTRONIC VOICE CHANGER MASK
STAR WARS TFA KYLO REN EXTENDABLE LIGHTSABER
STAR WARS TFA POE DAMERONS X WING Vehicle1
STAR WARS TFA REMOTE CONTROL BB 8
STAR WARS TFA ROLE PLAY MASK First Order Stormtrooper
STAR WARS TFA ROLE PLAY MASK Kylo Ren

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    09-04-2015, 09:48 AM

    Hasbro Star Wars The Force Awakens Product Launch Press Release

  2. Dolemite's Avatar Dolemite says

    09-04-2015, 03:32 PM

    Oh look, all the garbage the collectors' won't buy.

    The 6-inch Black stuff, however...

  3. Skoob's Avatar Skoob says

    09-05-2015, 07:41 PM

    Quote:
    Originally Posted by Dolemite View Post
    Oh look, all the garbage the collectors' won't buy...
    ...And yet, behold the empty shelves! "Mission accomplished."

    We should take heart in the fact that such things dominated the first big marketing event. This is merely one of several waves of product releases under a sophisticated plan for product development and marketing. If this event was as successful as it seems, we should look forward to some really cool stuff going forward.

  4. Il Cattivo's Avatar Il Cattivo says

    09-05-2015, 08:03 PM

    needs more new OT stuff. come on hasbro.
    and if you're going to repack old figures at least include this awesome stormtrooper figure.

  5. Leave your reply on the Toyark Forums.

    Full Thread: Press Release Hasbro Force Awakens Products

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Join the Conversation! › Hasbro Star Wars The Force Awakens Product Launch Press Release Discussion

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