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The Toyark › Star Wars Toy News › Star Wars Global Youtube Event For Force Friday

Star Wars Global Youtube Event For Force Friday

Posted on August 26, 2015 at 8:35 am by Joe Moore under Star Wars Toy News

With the highly anticipated Force Friday just over a week away, StarWars.com has updated with news of a new event. They will be hosting a Golabl Youtube Event on September 3rd that will feature unboxing of new toys.This will be a rolling event,lasting most of the day.

Read on to check out the full press release.

The Force Awakens Around the World: Star Wars Fans Invited to Join Global Event on YouTube

Star Wars: The Force Awakens products are set to be unveiled in the world’s first ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

“Star Wars toys have always played an important role in how our fans interact with the saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Kicking off in Sydney, Australia on the morning of September 3 and continuing through Asia, Europe, Canada, and North and South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube,” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

These “unboxing” videos will feature online personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys. Unboxing videos have captivated millions of Internet viewers and continue to grow in popularity — 18 of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.

“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”

The global event will incorporate traditional toy unboxers such as the popular EvanTubeHD, channels featuring families such as Bratayley, lifehack specialists such as ExpCaseros, gamers such as AlexBy11, and Star Wars fans from around the world like Chris Pirillo who bring with them a broad audience and appeal. The global lineup includes:

COUNTRY CITY MAKER TALENT LOCAL TIME 9/3 EDT
Australia Sydney Bratayley 07:45 17:45 9/2
Japan Tokyo Einshine 11:00 22:00 9/2
Korea Seoul Dollastic 12:00 23:00 9/2
Hong Kong Hong Kong Dante Basco 12:00 00:00 9/3
France Paris AyPierre 09:00 03:00 9/3
Spain Madrid AlexBy11 11:00 05:00 9/3
Germany Berlin Reyst 12:00 06:00 9/3
England London GamingBeaver 11:30 06:30 9/3
Brazil Rio de Janeiro Malena010102 08:30 07:30 9/3
USA New York EvanTubeHD 08:30 08:30 9/3
Canada Toronto Quill18 09:00 09:00 9/3
USA Chicago HobbyKidsTV 08:30 09:30 9/3
Mexico Mexico City ExpCaseros 09:30 10:30 9/3
USA San Francisco Chris Pirillo 08:00 11:00 9/3

The full schedule is also available at StarWars.com.

Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with Star Wars commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.

Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events.

The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans looking to purchase Star Wars: The Force Awakens toys, collectibles, books, apparel, and more. Additionally, select Disney Store locations around the world will take part. More details are available at the Disney Store website.

Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.

Discuss on the Toyark Forums› Views: 2600

› Companies: Hasbro

Star Wars Global Youtube Event For Force Friday - Additional Images

Countdown to Force Friday 1
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Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    08-07-2015, 05:18 AM

    Star Wars: The Force Awakens Micro Machines Millennium Falcon Images



  2. Phantomcrow's Avatar Phantomcrow says

    08-07-2015, 08:32 AM

    HAha, so much for that Force Friday street date. Wanna bet someone got the month wrong and put them out??

  3. Badmoonrising4's Avatar Badmoonrising4 says

    08-07-2015, 10:32 AM

    I loved my micro machine sets back in the day. This makes me excited for the line.

  4. Joe Moore's Avatar Joe Moore says

    08-07-2015, 10:35 AM

    Quote:
    Originally Posted by Phantomcrow View Post
    HAha, so much for that Force Friday street date. Wanna bet someone got the month wrong and put them out??
    Hehe. Could be an error for sure.

    Have you spotted them or anything else? You're our resident eagle eyed arker. You spot some stuff before I even know it exists.

  5. Relena Warcraft's Avatar Relena Warcraft says

    08-07-2015, 11:10 AM

    This is delightfully nostalgic, holy crap.

  6. jestermon has no avatar! jestermon says

    08-08-2015, 06:24 AM

    Too bad those new titaniums are less detailed than the original Micro Machines.

  7. Joe Moore's Avatar Joe Moore says

    08-10-2015, 06:06 AM

    Possible Star Wars Black Series Kylo Ren 6-Inch Black Series - The Toyark - News

  8. juggernaut209's Avatar juggernaut209 says

    08-10-2015, 07:16 AM

    Awesome, so excited for new MicroMachines. Hopefully they are a big enough success that Hasbro expands them to Marvel and other toylines.

  9. Dormamu has no avatar! Dormamu says

    08-10-2015, 07:26 AM

    Those playsets have always been the best part of the toy lines.

  10. evilekim's Avatar evilekim says

    08-10-2015, 08:28 AM

    I've looked at many custom figures of Kylo on ebay. I never saw any with that type of sword. They all look the same. Seeing the use of quality soft goods, the likeness, and that(very unique light saber)I say it's legit. There would be no reason for a customizer to make a light saber like that IMO.

  11. BobaVet's Avatar BobaVet says

    08-10-2015, 09:34 AM

    Quote:
    Originally Posted by juggernaut209 View Post
    Awesome, so excited for new MicroMachines. Hopefully they are a big enough success that Hasbro expands them to Marvel and other toylines.
    Hell yeah, the MCU Micro Machine style. I'd put them on my Hasbro Helicarrier. Loved Micro Machines, I was never keen on the opening head playsets though. I much prefer the regular ones. Same goes for things like the Death Star that had Tatooine inside. Why couldn't it have.. I don't know... the Death Star interior?

  12. Joe Moore's Avatar Joe Moore says

    08-10-2015, 10:31 AM

    Possible Star Wars Black Series Finn 6-Inch The Force Awakens Figure - The Toyark - News

  13. juggernaut209's Avatar juggernaut209 says

    08-10-2015, 01:31 PM

    The Kylo Ren and Finn figures do seem to match that leaked photo of the 6" prototypes. The details in Finn's jacket in particular seem like an exact match.

  14. Zorn88's Avatar Zorn88 says

    08-10-2015, 01:47 PM

    Don't really know why people are questioning the validity of the picture. We all know that this character will get a figure soon. The lightsaber looks really good, and is a beautiful interpretation of what it actually looks like.

    If that is not legit, that is a damn fine custom.

  15. Joe Moore's Avatar Joe Moore says

    08-11-2015, 04:48 AM

    Star Wars The Force Awakens Pop Vinyls Revealed - The Toyark - News

  16. juggernaut209's Avatar juggernaut209 says

    08-11-2015, 06:49 AM

    Damn, those look great. The First Order Stormtrooper translates as a POP really well, need that and/or Phasma right now.

  17. Joe Moore's Avatar Joe Moore says

    08-11-2015, 09:02 AM

    The Force Awakens Black Series 6-Inch Finn and Chewbacca - The Toyark - News

  18. JayMoriarty's Avatar JayMoriarty says

    08-11-2015, 10:08 AM

    Is that Chewbacca the exact same as the Black series one that's already been released? I can't see any difference.

  19. Joe Moore's Avatar Joe Moore says

    08-11-2015, 10:27 AM

    Quote:
    Originally Posted by JayMoriarty View Post
    Is that Chewbacca the exact same as the Black series one that's already been released? I can't see any difference.
    Probably minor differences. This was the leak fro ma few months ago showing chewie with the rest.

    Rebelscum.com; Star Wars Toy News Archive

  20. En Sabah Nerd's Avatar En Sabah Nerd says

    08-11-2015, 12:33 PM

    Quote:
    Originally Posted by JayMoriarty View Post
    Is that Chewbacca the exact same as the Black series one that's already been released? I can't see any difference.
    Quote:
    Originally Posted by Joe Moore View Post
    Probably minor differences. This was the leak fro ma few months ago showing chewie with the rest.

    Rebelscum.com; Star Wars Toy News Archive
    Yeah it just looks like the mouth is more closed and he has a slightly new bandolier but the bag itself looks the same.

  21. Skoob's Avatar Skoob says

    08-11-2015, 01:07 PM

    Lacking any special movie context, the Finn and Ren figures leave me cold.

    I think Chewie's paint apps are improved substantially. It may be a trick of the light, but don't you see a darker shade of flat brown airbrushed on parts of Chewie's sculpted hair, making it less shiny? And doesn't the bandolier look more metallic? Time will tell...

  22. Zorn88's Avatar Zorn88 says

    08-11-2015, 02:12 PM

    Another Chewie? Lame.

    Still waiting for General Grievous.

    Patiently waiting.

  23. Ravenxl7's Avatar Ravenxl7 says

    08-11-2015, 02:37 PM

    The Pop figures look good. If I get any of them, it'll be Captain Phasma and maybe the Snowtrooper.

  24. Steevy Maximus has no avatar! Steevy Maximus says

    08-13-2015, 09:37 AM

    Star Wars The Force Awakens Kylo Ren 2015 Hasbro | eBay

    Seller, in the US even, sold a Kylo Ren 3.75 figure for $100. First look at the packaging, which is actually quite nice.
    Love the painted artwork.

  25. K Dubious's Avatar K Dubious says

    08-13-2015, 09:44 AM

    I love the idea of a buid-a-whatever, but I can't figure out what you are building in this situation. Based on the packaging it looks like it will be thier main line, but it only has 5 POA.

  26. There are more replies on the Toyark Forums.

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