The trend of revealing huge toy news prior to San Diego Comic-Con even starting continues this year. USA Today has been given the very first look at Batman v Superman: Dawn of Justice action figures and toys. These are coming from Mattel and include the following:
- Batman v Superman 6″ Scale 2-Pack – $30
- Hot Wheels Batmobile – $25
- Barbie Wonder Woman – No Price Listed
They will also have a life size Hot wheels style car painted to honor Batman v Superman. Read on for the images. Check out USA Today for a bit more info.
First Batman v Superman: Dawn of Justice Toys Revealed


Yeesh the ab-crunch kills that Batman. I hope there's at least some decent 3.75 stuff to come out of this.
Dear God.
Sometimes I wonder why we even bother to go to SDCC to cover these things.
The Batmobile looks cool at least. Is the grey block thing supposed to be like it's coming out of the ground in the Batcave?
Nope. That ... what? Nope.
They just don't look good.
Bleh! Yuck! These 6" figures look horrible! DC needs to wake up and smell the coffee. Collectors need better figures than this. You imagine if NECA or DCC made these instead?
wow , i think the only good thing out of that two pack is the cloth capes
not even the stand is correct.
DC Collectibles Icons it is then
Haha ok, can't believe I'm going to say this but that Barbie WM doesn't look that bad....
Since I'm one of the few that liked MOS and just ignored the toys, I'm hoping that this will be a repeat.
Batman v Superman figures look awful! Embarrassing.
not even the stand is correct.
DC Collectibles Icons it is then
The figures actually look fine to me. Batman's ab crunch is a little dramatic, but other than that they look good. I don't know why people are expecting NECA and DCC level stuff from Mattel.
I would feel awkward buying it, but I kinda want the Barbie Wonder Woman. I kinda hope this means there is a Harley Barbie in the works as well. I guess I could always argue that they're cheap alternatives to the 1/6th scale figures?... maybe?
The Hot Wheels Batmobile is something I'll definitely get. Though I still hope Mattel makes one that looks pretty good.
i do like the cloth capes just not on these figures though i doubt i shall be seeing some unless its on the mezco batman
There is definitely at least a new head on Superman, the hair is shorter than the Man of Steel Movie Master. I like the figures enough, but I think I will wait for the retail versions, hopefully with rubber capes.
FU Matty,these look like bootlegs! Is it so hard to copy Hasbro's articulation design? Or do you not like money?
The Wonder Woman Barbie, and Hot Wheels Batmobile look fine. Not something I would buy, but I can't knock either one for what they are.
I honestly can't say I'm too disappointed in the Batman V Superman 6" figures either. When it comes to Mattel "adult collector" based figures, I have VERY low expectations. The Movie Master Figures have always looked pretty bad, and I feel like these are just more of the same. Mattel really needs to ditch the DCUC gaping crotch-pit design. It look's terrible, and it's ineffective for posing figures. I'm also not a big fan of those cheapie looking cloth capes, I prefer nicely sculpted capes on my superheroes. Not sure which looks worse, these cloth capes, or those tiny derpy ones on the Movie Master Dark Knight Batman figures.
Maybe these are just really bad pictures though, they honestly do look a tad bit better in box. Here's hoping the single carded figures (if they exist) will AT LEAST have some type of proper sculpted cape. It's a damn shame we probably wont get movie figures in the DC Collectibles DC Icons Series, those would look right at home with my Marvel Legends movie Avengers display.
I didn't realise John Travolta was playing Supes in the new film...
The ab crunch doesn't kill it for me, but Batman's face looks super crooked & weird. IDK, I'll have to see how Affleck does to decide if I'm gonna bite.
I don't hate the Wonder Barbie...
The rest is not worth discussing!!
This movie should have the potential to be a blockbuster, but I'm concerned, as something has felt 'off' from square one. The SuperBat logo is meh. The teaser trailer was meh. Batman's armor looks meh: given the marketing success of all those gorgeous Iron Man armors over the last few years, you would think DC would be highly, highly motivated to produce something flashy and impressive. At very least, I would expect something like the armor in Alex Ross's Kingdom Come. Frankly, I sense that people in decision-making positions are under pressure and/or don't give a s___. Let's hope for much better things to come, and we aren't about to witness another disaster like Green Lantern.
It's the armored suit from The Dark Knight Returns. It was about as far from flashy as you can get.
And NECA or DCC 2 packs probably aren't going to retail for $30
I kind of get the feeling that, just as in the 90s, the "adult collector" tag is nothing more than a gimmick to make adults feel "justified" in buying a kids toy, or to trick less knowledged people into thinking it's a high end collectible (it's not, nothing from Mattel at mass retail will be).
As far as this...eh. I'm still cautious on the film itself, and given prior trends, I'd probably be just fine snagging a 5 POA 3.75 figure for $7 than I am spending $15+ on one of their Movie Masters offerings. But I can't muster much fuss since Mattel is clearly going to follow the same playbook they have for the past 5 years or so.
It's accurate and as far as DC movies go that's a pretty big step forward in my book. And while I've only skimmed through the book I watch the 2-part movie and it did have some hidden tricks up those bulky sleeves.
As far as this...eh. I'm still cautious on the film itself, and given prior trends, I'd probably be just fine snagging a 5 POA 3.75 figure for $7 than I am spending $15+ on one of their Movie Masters offerings. But I can't muster much fuss since Mattel is clearly going to follow the same playbook they have for the past 5 years or so.
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