Thanks to StarWars.com we now have our first images and information on what the in-package toys and merchandise will look like, as well as the release date for the huge Star Wars: The Force Awakens product launch.
STAR WARS: THE FORCE AWAKENS PRODUCTS TO ARRIVE ON ‘FORCE FRIDAY,’ SEPTEMBER 4
StarWars.com is thrilled to announce that Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. — “Force Friday” — with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. It will be a day long remembered.
“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
Fans wanting to be the first to get their hands on Star Wars: The Force Awakens merchandise can set their hyperspace and social media coordinates now: They will be able to visit their local retailer starting at midnight on September 4, and are encouraged to document their experience using the hashtags #ForceFriday and #MidnightMadness. A wide-range of products — from toys and collectibles, to books and comics, ebooks and apps, to apparel and lifestyle accessories — will be available at mass retailers and Disney Store locations worldwide, as well as on DisneyStore.com.
Also revealed here for the first time is the packaging for Star Wars: The Force Awakens products, featuring the shadowy new villain, Kylo Ren. The ominous shadowy figure and the red lightsaber he wields will be featured on Star Wars product packaging beginning September 4, 2015. Let the countdown begin.
STAR WARS: THE FORCE AWAKENS PRODUCTS TO ARRIVE ON FORCE FRIDAY, SEPTEMBER 4
Star Wars The Force Awakens Package Sample and Action Figure Release Date - The Toyark - News
Wow...... Marketing genius!!!!
Force Friday.... Wrote it on the family calendar JUST now.
That packaging is so incredibly reminiscent of the ROTS packaging with Vader
...not really liking the packaging...nothing really New here !!! Really to bad !! But until I see product in the package then I'll definitely say yes Or no!!!
Haaa Disney stores ...why would I go there and pay wayyy above Wally mart prices ...
As long as the toys are cool, who cares what the packaging is like? I get that packaging is meant to draw the eye but the moment you open the toy (which I do) then the packaging is just pretty trash.
Haaa Disney stores ...why would I go there and pay wayyy above Wally mart prices ...
I am VERY excited about the midnight release parties !
Back in '05, I had a great time at a release party for the Revenge of the Sith figures, so I've been hoping, for quite some time, that Hasbro had some sort of midnight release party planned for the Ep. VII figures !
Haaa Disney stores ...why would I go there and pay wayyy above Wally mart prices ...
Also it is a global party. There are no Wal-Marts in most of the countries. Not one for thousands of miles near me. Disney Stores are everywhere. Plus I am 99.99% positive they will have some exclusive offerings.
@En Sabah... The packaging is very important to a great percentage of collectors.
Yeah, those mint collectors and what not should get something more than just a white box with regular print for their displays I reckon.
..Disney stores ..or store here are wayyy more over priced than most retailers ( Wally mart /.. Even TRU CANADA) and I think there are wayyy more Wallys in North America than Disney stores.
Nuff said
reminds me too much of the phantom menace packaging.
Full Thread: Star Wars The Force Awakens Package Sample and Action Figure Release Date
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