While not on display to general attendees, Hasbro did have some Star Wars: The Force Awakens items to show at London Toy Fair 2015. Jedi News is reporting that Hasbro held a special closed door, invitation only, presentation at the event. this was only open to very large retailers, with reporters being specifically barred from entry. Those who did attend were given a Star Wars: The Force Awakens tote bag.
Not much to go on here, I know, but at least we can hope that Hasbro may show off products sometime before San Diego Comic-Con, as they will not have The Force Awakens toys at NY Toy Fair in a few weeks.
Star Wars The Force Awakens Toys at UK Toy Fair 2015...Sort of...
They held a closed door presentation for large retailers only.
How's that for a snub? Guess collectors don't matter.
Maybe they're embarrassed by how little they have to offer!
Maybe they're embarrassed by how little they have to offer!
The Toy Fairs are INDUSTRY EVENTS, for makers like Hasbro to show off wares for this year to retailers who will be the REAL people buying them.
Hasbro showed only to retailers (and made them sign NDAs at that) to reduce the leaks and make their showings at SDCC and Celebration more significant.
Clearly, I didn't read the note in its entirety. I look up my nose back at you. Thanks.
They'll do the same thing at Toy Fair. Probably publicly unveil some product at Star Wars Celebration Anaheim in April, and a "full" unveiling at SDCC (where no doubt the Star Wars Hype will be HUGE this year).
Full Thread: The Force Awakens at UK Toy Fair 2015
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