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The Toyark › General Toy News › Hasbro Applies For New MASK Trademark

Hasbro Applies For New MASK Trademark

Posted on December 16, 2014 at 11:09 am by Joe Moore under General Toy News

My buddy SilverOptimus from our sister site TFW2005.com sent me a heads up. Hasbro has applied for a new trademark related to the classic 80’s property M.A.S.K. – MOBILE ARMORED STRIKE KOMMAND. It was originally filed on December 11th. The trademark application specifically mentions action figures and vehicles. Not sure if anythign will actually come of this, but it’s fun to hope! Check it out below:

M.A.S.K. – MOBILE ARMORED STRIKE KOMMAND trademark at the United States Patent And Trademark Office.

Generated on: This page was generated by TSDR on 2014-12-16 10:30:42 EST
Mark: M.A.S.K. – MOBILE ARMORED STRIKE KOMMAND
US Serial Number: 86477325
Application Filing Date: Dec. 11, 2014
Register: Principal
Mark Type: Trademark, Service Mark
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
Status Date: Dec. 16, 2014

Owner Name: Hasbro, Inc.
Owner Address: 1027 Newport Avenue, Pawtucket, RHODE ISLAND 02862, UNITED STATES
Legal Entity Type: CORPORATION
State or Country Where Organized: RHODE ISLAND

Interactive Entertainment
” Interactive entertainment software, namely, interactive video game programs, interactive multimedia computer game programs, computer game software, computer game cartridges, computer game discs, interactive video games of virtual reality comprised of computer hardware for use with an external monitor and software; downloadable software for use in playing computer games; computer game software for use with communication devices and mobile telephones; computer and video game apparatus, namely, video game machines for use with televisions; pre-recorded audio tapes featuring music; pre-recorded video tapes, laser discs, DVDs, all featuring music, games and animation ”

Toys, Action Figures, and Games
“Toys, games and playthings, namely, toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy playsets for use in connection with toy action figures and toy vehicles; toy vehicles and toy robots convertible into other visual toy forms; toy robots; dolls, doll clothing and doll accessories; electronic action toys; electronic learning toys; children’s and infant’s multiple activity toys; bath toys; bathtub toys; drawing toys; plush toys; stuffed toys; plastic and vinyl toy characters and toy animals; toy figures; ride-on toys; push toys; pull toys; squeeze toys; stacking toys; radio-controlled toy vehicles; mechanical toys; toy construction sets; building toys; wind-up toys; water squirting toys; musical toys; design toys, namely, toys designed to be attached to car seats, strollers, cribs, high chairs; toy modeling compounds, toy molds and toy extruders for use with toy modeling compounds; toy bakeware; toy cookware; toy cooking utensils; toy balls, namely, toy footballs and baseballs; toy baseball bats; toy swords and toy shields and accessories for use therewith; toy projectile shooters and toy projectiles for use therewith; jigsaw puzzles; board games; parlor games; action skill games; card game; role-playing games; trading card games; hand held units for playing electronic games other than those adapted for use with an external display screen or monitor; target games; dice games”

Entertainment, Video, Etc.
” Entertainment services, namely, production and distribution of motion pictures, ongoing television programs and television game shows, and an animated television series; educational and entertainment services, namely, ongoing programs in the field of children’s entertainment accessible by television, satellite, radio, audio, video, electronic media and computer networks; providing news and information in the field of children’s educational activities and entertainment; entertainment services, namely, providing online computer games and interactive multi player online games via global networks; fan club services; entertainment services in the nature of competitions in the field of entertainment trivia; providing computer databases, information, and websites, all featuring audio entertainment, visual entertainment and audiovisual entertainment via global computer networks; entertainment services, namely, the production of DVDs and soundtrack albums “

Discuss on the Toyark Forums› Views: 29637 › Credit: SilverOptimus

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    12-16-2014, 09:08 AM

    Hasbro Applies For New MASK Trademark

  2. Harbinger's Avatar Harbinger says

    12-16-2014, 09:28 AM

    Oh HELL TO THE YYYYEEEEEEAAAAAAUUUHHHHH! Question is will they be joe scaled or like they were before? Either way price and quality dependent im in!

  3. C.I.A.D.'s Avatar C.I.A.D. says

    12-16-2014, 10:14 AM

    This is absolutely fantastic news! I am ALL IN!

  4. Joe Moore's Avatar Joe Moore says

    12-16-2014, 10:22 AM

    Honestly, I could see it amounting to nothing more than brand protection.

  5. Ash from Carolina's Avatar Ash from Carolina says

    12-16-2014, 10:32 AM

    It seems a bit odd that Hasbro hasn't ever tried to do more with the brand over the years other than a small tribute here or there in another Hasbro toy line. Sure times change but it seems like little boys still like cars and Transformers would seem to indicate that kids like cars that can do more than just be a car.

    A bit odd that in the mad quest to become a movie studio that Hasbro hasn't touched MASK for the movie treatment either. While every car movie Hollywood makes isn't a good movie there are still some good car movies out there and adding the changing element into a car chase seems up there with some James Bond gadgets level fun.

  6. Snowflakian's Avatar Snowflakian says

    12-16-2014, 11:56 AM

    Makes sense. GI Joe seems to be waivering a little bit and needs a breather until the next movie. So bringing MASK in for a bit makes sense.

    Bonus if they manage to spin it out of Renegades. The Cyber Arashikage left a lot of potential open for future exploration, and Hasbro has hinted previously about trying to establish a cohesive franchise world. Could this be a task force to take on a new threat other than Cobra?

    Lots of directions they could go, and they have been experimenting with the smaller vehicles and figures over with the marvel license and transformers human alliance anyway.

    Cautiously optimistic until I see some designs and toy scale ideas, but the video game ideas are endless. This could be amazing in all kinds of formats from sandbox worlds to straight up twisted metal style races.

    Kind of curious where they're going to take this, but glad to see them finally branching out more of their properties.

  7. Bradsdadg's Avatar Bradsdadg says

    12-16-2014, 01:03 PM

    MASK crusaders working all the time, fighting crime! Ha, this was one of my all time favorites as a kid. I had most of the vehicles. Can't recall if I had Boulder Hill or not though. Would be great if they started making them again!

  8. Dark Hayabusa's Avatar Dark Hayabusa says

    12-16-2014, 02:51 PM

    It remains to see if this is a reimagining of the concept only or will it also result in reissues of the original toys. All that chrome and rubber tyres, it wont be cheap

  9. captainN's Avatar captainN says

    12-16-2014, 03:14 PM

    I wood Love to see a new MASK Cartoon. I just hope hasbro is Not going to do it. There killing G.i. Joe Transformers is not as good thanks to Transformers Prime. Hasbro even lost there network.

  10. Spoon's Avatar Spoon says

    12-16-2014, 04:17 PM

    If this amounts to anything and it looks good, I'm all in. I'd love to see a Masterpiece styled tribute to the older figures. I think it would be neat if it was a Sub line. Would be nice to have a new Mask Masterpiece item show up every four months or so.

    I've been keeping myself from starting another collection of the vintage stuff. Come on new stuff!

  11. Jmacq1 has no avatar! Jmacq1 says

    12-17-2014, 06:28 AM

    Huh. Between this and Visionaries a couple months back...Hasbro seems to be working on bringing back their second-tier nostalgia brands. Or perhaps more disappointingly and more likely, are just protecting their brands "just in case." (Remember when Hasbro reupped the ROM trademark a couple years back and all we got was a bobblehead?)

    Can Centurions be far behind....?

  12. TxBart has no avatar! TxBart says

    12-17-2014, 11:09 AM

    Didn't they do the same thing with Micronauts?

  13. MegaPrime33's Avatar MegaPrime33 says

    12-17-2014, 11:44 AM

    Quote:
    Originally Posted by Joe Moore View Post
    Honestly, I could see it amounting to nothing more than brand protection.
    Exactly. I won't hold my breath.

  14. JohnRedcorn has no avatar! JohnRedcorn says

    12-20-2014, 09:14 AM

    I think in the current times, GI joe is really outdated especially when you see the US relying on private security forces to do the fighting, unless GI Joe is reinvented to be that or some militia group. MASK fits in perfectly into todays era since it is a private security force fighting a terrorist group.

  15. SilverOptimus's Avatar SilverOptimus says

    02-05-2015, 12:26 PM

    Well, well, well... The plot thickens:

    Crimson Guard Commanders and MASK to appear in G.I.Joe 3? - HissTank.com

  16. Joe Moore's Avatar Joe Moore says

    02-05-2015, 12:45 PM

    Quote:
    Originally Posted by SilverOptimus View Post
    Well, well, well... The plot thickens:

    Crimson Guard Commanders and MASK to appear in G.I.Joe 3? - HissTank.com
    Until a script is handed in, this could all change 100 times over. But, if they use the name Matt Trakker, it will likely be that, just a name only. I have zero faith in anyone involved with the abysmal GI Joe movie franchise, especially the bottom of the barrel crew they're putting together to do a third one.

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