Disney Tells Mattel To “Let It Go”, Partners With Hasbro

This is a huge coup. Mattel has done Disney Princesses for years!
Mattel Frozen Out Of Disney Princess Toy Deal - IGN
Mattel just lost a big brand.

The Mighty Mattel is losing more and more. There goes being #2 Toy Maker.

Marvel, Disney Princesses, and Star wars are all under the same toy roof. Maybe Disney is consolidating everything under Hasbro for an eventual purchase

3.75 Disney Universe
Lets do this!

Seeing as how Mattel made the girl from Brave look like a standard generic princess, GOOD!!!

I wonder if it has anything to do with Disney not getting enough Frozen stock/merch? Seems like the parks were struggling to keep up and they just weren't getting enough stuff out there for the rabid fans to purchase

I hope this means Disney is about to acquire Hasbro. I would love Marvel ROM and the Micronauts to be under one roof.

Yes! I made front page! Time to do the Front Page Dance!

So this means we get Disney Princess Slave Leia dolls right??? :-P

With all those licenses under one roof, I honestly would not put it past them. Just got back from Disney, and they had plenty of art of Minnie as Slave Leia own there, so why not one of the Princesses.

Breaking news: Mattel says it was the consumers fault....

I hope this opens the eyes of the lazy people in charge.

that's what this seems like but Cars/ Planes did not move as well so. I will tell you Mattel was banking on the Frozen Stuff saving them this winter but that looks like it wont happen

I just saw a whole wall full of Cars/Planes figures at TRU and was wondering how long it will sit there before they put it on sale...

Oh god I hope not.

Wow, so right now Mattel only has DC until a few years…….yes, it adds credence that Disney wants a tighter relationship with Hasbro (possible buy out? Or does Disney want Hasbro producing merchandise for all their properties?)

Never mind, it's right now just the Princess' I think

Same here. I'm not happy with what Disney has done with Star Wars so far. SW Clone Wars won awards and still had lots of life in it. The figures for the new series haven't impressed me at all. Having everything under one roof isn't always a good thing.

Wait, so this means we can expect to see MLP Disney Princess toys and Disney Princess Transformers.

DC, Ghostbusters, and WWE. they have effectively lost everything else. I'd say if Mattel keeps the Lackisdasical attitude toward this stuff then all three will find greener pastures. WWE will likely go back to Jaxx Pacific. As for Ghostbuster and DC either Hasbro or Toy Biz I am sure would take the rights but they cannot Marvel legends them.

Mattel has Barbie, Fisherprice, Hot Wheels and owns MegaBloks as well.
Mattel is fine.

Mattel won't lose DC, despite most of their offerings being horrendous(though Multiverse is great).

Toy biz, sorry Marvel toys is dead. Marvel killed it in 2008.

What are you talking about Marvel Legends - Hasbro. What I said is that they will go to someone else.

I doubt it, Mattel is alot more to DC/WB than a failed figure line or two.
Its all those DC hotwheels, all those little kid DC figures.

It would have to be something huge to make them lose it and even then,
Hasbro is the only other company that could handle a full DC license but DC/WB isn't going to want the same manufacturer as Disney/Marvel
Disney/Marvel certainly won't want Hasbro on DC either.

Doubtful, same reason Marvel licensed out to Hasbro to begin with: it's easier to license out to someone else be paid for it, than take the responsibility of doing it yourself.

Considering Mattel is still producing a LOT of Disney stuff, I would point to the issue being more complicated. Again, Mattel REALLY dropped the ball on Frozen, and with the solid performance of Marvel and Star Wars (compared to how DC stuff has been handled by Mattel), it might have simply been a better business proposition to Disney (or punishment to Mattel).

But with buying Marvel in 2009, Lucasfilm in 2012, both multi-BILLION dollar deals, I don't see Disney buying Hasbro anytime soon. Again, it's better business to continue licensing and being paid for toys than make them (as Marvel did). Further, I really don't see much in Hasbro's property catalog that would drastically improve Disney's catalog enough to justify that kind of purchase.

Ghostbusters, unless Sony gets a new film going, is a complete non-factor.
Toy Biz hasn't existed since 2008 (after briefly changing their name to "Marvel Toys" after Hasbro was given the Marvel master license). I'm surprised to see a collector not be familiar with that.

Eh, the only other game in town would be Playmates or Bandai. Bandai probably the most likely given its prior relationship with Warner Bros (snatching up stuff like Thundercats, Teen Titans, and Ben 10 Mattel PASSED on), but even then, they would definitely take the property even MORE kid-centric than Mattel, and we'd see even less of the collector-centric product.

You brought up a company (Marvel toys, formerly Toy biz*) that was shuttered 8 years ago as a potential place for licenses Mattel has now. The better question is what are you talking about?



*A company that was a subsidiary of Marvel Comics since 1993 BTW. So theoretically is now owned by Disney.