A new collectible company has launched today from former Hasbro employee Rik Alvarez, Play With This Too. Their initial press release sets out their mission statement with the following:
Play With This Too’s goals include being a top brand developer, designer, manufacturer and wholesale distributor of high-end collectible action figures and toys. Their aim is to target the rapidly growing collector oriented toy market and produce products for both wholesale distribution and exclusives for conventions, retailers and websites.
They’ve also updated with a preliminary image of their first product, what looks to be a Pretender-ish character named Astroblast. Check out their press release and first image after the break!
Former Hasbro employees launch new toy design and manufacturing company Play With This Too!
September 24, 2014
“You can play with their stuff, but you can PLAY WITH THIS TOO.”
Manchester, CT – Several former Hasbro employees and toy industry experts have pulled together to form a new design and manufacturing company named Play With This Too (PWTToo).
Play With This Too’s goals include being a top brand developer, designer, manufacturer and wholesale distributor of high-end collectible action figures and toys. Their aim is to target the rapidly growing collector oriented toy market and produce products for both wholesale distribution and exclusives for conventions, retailers and websites.
In February of 2015, Play With This Too will launch a crowd funding campaign to produce their first line of original figures. This debut line will consist of 6” highly articulated action figures with interchangeable parts and weapons. These figures will include intergalactic heroes versus ferocious monsters.
In 2015, Play With This Too will continue to engage with potential licensors to bring official products based on existing brands to market. Later that same year, Play With This Too will begin to offer full service design and manufacturing, as well as intellectual property development for delivery over Transmedia networks.
About Play With This Too
Former Hasbro Transformers Creative Manager Rik Alvarez founded Play With This Too in August of 2014 after a year of preliminary development.
Their mission is to deliver high-quality products while keeping costs to both retailers and consumers as low as possible.
For a digital asset please follow this link:
http://playwiththistoo.com/2014/09/24/time-to-play-with-this-too/Contact
To learn more about this company, please email
Other media
www.playwiththistoo.com
www.playwiththistoo.tumblr.com
www.facebook.com/PWTToo
@playwiththistoo