LEGO has taken the top spot as the Worlds #1 Toy Maker! News from LEGO.com has indeed confirmed that Global LEGO sales up 15% percent in first half of 2014 pulling in just over $2 billion! A significant contributor to sales growth in the first half of 2014 was The LEGO Movie product line which launched in conjunction with the release of The LEGO Movie feature film in early 2014. In the Asian region, growth in LEGO sales varied from market to market. China saw the most significant growth in consumer sales in the region by more than 50%. This supports the LEGO Group’s ambitions to further globalize the company and make Asia a significant contributor to future growth.
While LEGO flourishes, Mattel, the creator of Barbies, Hot Wheels and more, has struggled. In July the company announced Barbie sales declined 15 percent, and sales of their Fisher-Price brand fell 17 percent. In February Mattel purchased direct LEGO competitor MEGA BLOKS for $460 million, no doubt in an effort to keep up with LEGO’s growth.