According to an article at the New York Post, movie themed toys and action figures are simply just sitting on toy shelves. The over-crowding of toys related to movie such as Amazing Spider-Man 2, Transformers: Age of Extinction and Captain America: The Winter Soldier are so prevalent, that it is causing retailers to mark them down in attempts to clear out precious shelf space. Here’s a few snippets:
That’s because young boys’ toy boxes are already brimming with gear from a host of previous movies filled with the same superheroes, he says.
“You’ve got all these action figures chasing mind-share, and they’ve all got the same backstory and the same characters,” Johnson told The Post. “Every kid already has Spider-Man and Captain America.”
Shares of toy-making giant Hasbro, which holds the Marvel licenses, tumbled nearly 3 percent Monday, to close at $52.18, after the release of the BMO report.
Sales of girls’ toys from Disney’s blockbuster “Frozen” have been brisk for Mattel. Jakks Pacific has seen hot demand for its 24-inch Godzilla action figure, he said.
You can red the full article Here. What are your thoughts? Has the market hit a saturation point with movie tie-ins?