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Press Release – NECA and Fox Announce Planet of the Apes Products

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NECA has posted a press release detailing their new joint venture with Twentieth Century Fox. The new license grants them permission to release products based on the Planet of the Apes franchise. We’ve already seen a quick teaser earlier today. The new license agreement spans the original series of films as well as the new Dawn of the Planet of the Apes film coming later this year! Expect to see detailed 7″ figures as well as other licensed products.

The image attached has no relation to the announcement itself, I just love this scene. Read on for the full press release.

 NECA AND TWENTIETH CENTURY FOX UNVEIL NEW PRODUCT LINES BASED ON THE BELOVED ‘PLANET OF THE APES’ FRANCHISE

NECA AND TWENTIETH CENTURY FOX UNVEIL NEW PRODUCT LINES BASED ON THE BELOVED ‘PLANET OF THE APES’ FRANCHISE
All-New Collectible Merchandise Available June 2014 Timed To The Highly-Anticipated Release of ‘DAWN OF THE PLANET OF THE APES’

Hillside, NJ – January 21, 2014 – PLANET OF THE APES comes to life as National Entertainment Collectibles Association (NECA), entertainment conglomerate and global leader in licensed consumer goods, partners with Twentieth Century Fox Consumer Products for a new merchandise program based on the beloved franchise, which is set to include new products based on the upcoming film DAWN OF THE PLANET OF THE APES as well as the classic movies. Available summer 2014, the program will include a wide assortment of collectible products designed to excite audiences of all ages such as action figures, giftware, apparel, accessories and more.

The new product lines will be made available to coincide with the release of DAWN OF THE PLANET OF THE APES, and will incorporate characters and elements from both the classic movies as well as the newest installment. Items will feature fan-favorite characters Caesar, Koba, Maurice, Cornelius and the rest of the world’s most well-known primates.

“NECA truly has the expertise in bringing to life a product line, translating movie characters into collectibles and tapping into the core audience’s needs,” said Roz Nowicki, executive vice president of global sales and retail at Fox Consumer Products. “Created to include products from the classic movie and the newest movie in the iconic franchise, this merchandise program has something to excite and engage fans and moviegoers around the world.”

DAWN OF THE PLANET OF THE APES is the follow-up to RISE OF THE PLANET OF THE APES, which opened theatrically during the summer of 2011 and grossed nearly half a billion dollars worldwide. A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier. They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species. The film hits theaters nationwide on July 11, 2014.

For more information, visit:
Official Site: http://www.dawnofapes.com/
Facebook: www.facebook.com/apesmovies
Twitter: https://twitter.com/apesmovies
Instagram: http://instagram.com/apesmovies
Tumblr: http://apesmovies.tumblr.com/
Google+: https://plus.google.com/+ApesMovies/posts
YouTube: http://www.youtube.com/ApesMovies
Hashtag: #DawnofApes

Discussion / Comments (Jump to this Thread on the Forum)

  4. Starscream99's Avatar Starscream99 says

    Awesome! I have the Hiya toys one sitting in my PoL. Hopefully these are easier to get a hold of in person.

  5. Optimus Neeson has no avatar! Optimus Neeson says

    NECA needs to pace themselves. I want to see the Alien Nostromo suit figure done before this, but it isn't looking that way.

  6. Joe Moore's Avatar Joe Moore says

    Quote:
    Originally Posted by Optimus Neeson View Post
    NECA needs to pace themselves. I want to see the Alien Nostromo suit figure done before this, but it isn't looking that way.
    You're probably going to see them all in about 2 weeks.

  7. Optimus Neeson has no avatar! Optimus Neeson says

    Quote:
    Originally Posted by Joe Moore View Post
    You're probably going to see them all in about 2 weeks.
    You mean in stores, or in some kind of press release?

  8. Joe Moore's Avatar Joe Moore says

    Quote:
    Originally Posted by Optimus Neeson View Post
    You mean in stores, or in some kind of press release?
    Toy Fair. NECA always brings a ton of stuff they've been teasing to Toy Fair, plus lots of surprises. My guess is the entire Alien 35th Anniversary line will be shown.

  9. Sorrow Bringer's Avatar Sorrow Bringer says

    I dont know why NECA think its gonna achieved almost or same success as the predator line. Imo this will flop. I could not see whats cool about making these into figures. Prometheus characters design were better but it still flop.

  13. Frank Richards's Avatar Frank Richards says

    Quote:
    Originally Posted by Sorrow Bringer View Post
    I dont know why NECA think its gonna achieved almost or same success as the predator line. Imo this will flop. I could not see whats cool about making these into figures. Prometheus characters design were better but it still flop.
    I respectfully disagree. These movies have a HUGE cult following, and unlike the Predator franchise, which has had a history of cool figures (like the 90's Kenner stuff, and the McFarlane stuff from about 10 years ago), the PotA franchise has hardly had any action figures at all. Off the top of my head, the only notable PotA figures I can think of were the old Megos. Because of the absence of quality figures, I predict that PotA fans are going to seriously support this line.
    Granted, these probably won't outsell the Predator line, but what does that matter? It's not as if the two are in direct competition. NECA is still going to make a nice profit off of these.
    Also, IMO, the Prometheus line flopped because the movie flopped.

  16. Sorrow Bringer's Avatar Sorrow Bringer says

    @ Frank Richards thanks for the respect. Well lets see, Prometheus wasnt the best movie but it was ok. Imo if I was asked to choose wether to get an engineer or an ape I'll go for the engineer. Rise of the Pota was a good film but Im not sweating for the figures. Its like buying an animal or zoo toys. If it was a cyborg kingkong or ape it would have been a different story. But youre right this film is probably due to have theyre own line and fans could have been waitng for these for a long time enough to support the line. And who knows NECA could be right!

  17. ShabbyBlue has no avatar! ShabbyBlue says

    As great as these figures look, I'm hesitant to buy into this line because I'm worried they won't (or can't) make Charlton Heston's Taylor as a figure. Do any insiders know if there might be likeness rights issues with his estate that would prevent NECA from being allowed to make a figure of him, similar to how Sigourney Weaver won't let them do a Ripley figure in their ALIEN lines? A classic Planet of the Apes line just won't feel complete without Taylor. His absence from wave 1 (despite being the star of the film) makes me wonder...

  20. ShabbyBlue has no avatar! ShabbyBlue says

    Okay, so the above pic confirms that a 2nd wave is coming. But again I ask... is there any chance of getting a Taylor figure in this line, or will it be all apes? Has NECA indicated if there's any likeness rights issue with Charlton Heston's estate that would prevent them from doing a figure based on his character?

    Years ago when Sideshow was doing 1/6 scale Planet of the Apes figures, they were able to do Heston figures. So can NECA make one too?

  21. Joe Moore's Avatar Joe Moore says

    Quote:
    Originally Posted by ShabbyBlue View Post
    Okay, so the above pic confirms that a 2nd wave is coming. But again I ask... is there any chance of getting a Taylor figure in this line, or will it be all apes? Has NECA indicated if there's any likeness rights issue with Charlton Heston's estate that would prevent them from doing a figure based on his character?

    Years ago when Sideshow was doing 1/6 scale Planet of the Apes figures, they were able to do Heston figures. So can NECA make one too?
    It all depends if they could afford the rights and if they could get retailers to buy into that. Sometimes the projected sales of the line don't justify the cost of acquiring specific license rights. Now, if the line is a smash hit with the first wave, it makes the decision to pay the likeness fees (if it hasn't been made), easier to make. I hope there's a Taylor figure, but I know that NECA can't always secure likeness rights at the start of a line.

  22. ShabbyBlue has no avatar! ShabbyBlue says

    Well in my opinion the line won't feel complete without at least one Taylor figure, so I'm reluctant to buy any of them if there's still doubt that they'll make one.

    At least we're finally getting Ripley in the Alien line.

  24. ShabbyBlue has no avatar! ShabbyBlue says

    So the 2-pack comes with a "human catcher" accessory.

    Too bad there's semmingly no human characters in this line.

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