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The Toyark › Marvel Toy News › Hasbro Extends Marvel And Star Wars Toy Licenses To 2020

Hasbro Extends Marvel And Star Wars Toy Licenses To 2020

Posted on July 23, 2013 at 12:38 pm by Shin Densetsu under Marvel Toy News, Star Wars Toy News

Our sister site TFW2005 covered the Q2 2013 earnings call for Hasbro. While boys toys overall did not sell well, there is actually some good news:

Hasbro CEO was happy to announce the extended partnership with Disney. Hasbro has extended their rights to manufacture toys based on Marvel and Star Wars characters and stories till 2020. Their new partnership with Disney (which now owns both Marvel and Star Wars Franchises) now includes Guardians Of The Galaxy. Hasbro said it will pay up to $225 million in guaranteed payments to Disney in anticipation of the next three Star Wars sequel motion pictures and other potential Star Wars-related entertainment that weren’t contemplated under the previous agreement. Hasbro will pay $75 million at the signing and the rest will become due with the planned releases of the new Star Wars sequel films. Star Wars: Episode VII is currently planned for summer 2015.

With movies bringing more and more momentum for Hasbro, this may explain why Hasbro is tying it’s toylines more to movies, such as rebranding(next year) the Marvel Universe line as The Avengers and having upcoming Marvel Legends tied into upcoming Marvel movie releases.

Discuss on the Toyark Forums› Views: 3544 › Credit: NIBMRatchet

› Companies: Hasbro

Discussion / Comments (Jump to this Thread on the Forum)

  1. Shin Densetsu's Avatar Shin Densetsu says

    07-23-2013, 09:39 AM

    Hasbro Extends Marvel And Star Wars Toy Licenses To 2020 - The Toyark - News

  2. itMFtis's Avatar itMFtis says

    07-23-2013, 09:44 AM

    Hah, I bet we end up paying for that. They are going to blame rising prices on oil and stuff, but really it's those rising licensing costs. Just my opinion of course.

  3. Shin Densetsu's Avatar Shin Densetsu says

    07-23-2013, 09:48 AM

    Quote:
    Originally Posted by itMFtis View Post
    Hah, I bet we end up paying for that. They are going to blame rising prices on oil and stuff, but really it's those rising licensing costs. Just my opinion of course.
    Take inflation into account too.

  4. warmachine6's Avatar warmachine6 says

    07-23-2013, 10:34 AM

    Quote:
    Originally Posted by itMFtis View Post
    Hah, I bet we end up paying for that. They are going to blame rising prices on oil and stuff, but really it's those rising licensing costs. Just my opinion of course.
    Not as much , as they could, considering that for marvel legends are doing only Movie toys, although luckily including some comic figures like for captain america redskull and baron zemo
    So if you want that one comic figure i.e my one i thought would be nice like penance or even dead pool We won't get unless they're in a movie but there might be hope if you look at the movie toys like captain america, where we might see 1 or 2 comic toys un related to the film like baron zemo *huge deep sigh* when will they learn that comic figures are more important than movie ones

  5. Ravenxl7's Avatar Ravenxl7 says

    07-23-2013, 11:02 AM

    Hasbro, how about some news on that Star Trek licensing? At least let us know how long you won't be using it before another company can do the same...

  6. Nexodusrex's Avatar Nexodusrex says

    07-23-2013, 11:22 AM

    I'm just pleased ML and MU...erm...I mean A will continue the trend of new exciting characters to collect and hopefully they'll scale back on the frequency of some people....looking at Stark, Parker, and Logan in a distant third.

    However, since A is mostly A, and after that X is mostly X, can the Spiderman line get some high quality figures? just a couple cause I know kids dont give 2 shits about articulation. Like that awesome Lizard and Venom we got from the Spider-man line before Amazing went into theaters

  7. itMFtis's Avatar itMFtis says

    07-23-2013, 11:23 AM

    Quote:
    Originally Posted by warmachine6 View Post
    Not as much , as they could, considering that for marvel legends are doing only Movie toys, although luckily including some comic figures like for captain america redskull and baron zemo
    So if you want that one comic figure i.e my one i thought would be nice like penance or even dead pool We won't get unless they're in a movie but there might be hope if you look at the movie toys like captain america, where we might see 1 or 2 comic toys un related to the film like baron zemo *huge deep sigh* when will they learn that comic figures are more important than movie ones
    I pretty much agree with you. We've seen the trend already in the recent 6" IM line with Iron Monger, at least 2 non-movie IM suits, and Ultron. Definitely some hope to get comic stuff in the movie lines.

    That Wolvy line is all comic as well. I don't think any of those guys are going to be in the movie the way the figures are depicted.

  8. kenm2474's Avatar kenm2474 says

    07-23-2013, 12:12 PM

    This is all well and good Just release the New dam Marvel Legends waves already.

  9. Morzilla's Avatar Morzilla says

    07-23-2013, 01:17 PM

    Quote:
    Originally Posted by kenm2474 View Post
    This is all well and good Just release the New dam Marvel Legends waves already.
    Agreed, I'm already irritated that I'll never get my hands on FFDoom, Red DP nor Punisher. & it's seriously getting tired of passing the toy isle for no reason.

  10. slidgehamma has no avatar! slidgehamma says

    07-23-2013, 01:33 PM

    Wish they do an X-MEN toyline.

  11. jestermon has no avatar! jestermon says

    07-23-2013, 09:46 PM

    Yeah I have finally decided to just pass up hunting for anything if I am at a store I will look but I am just goign to the internet now it's not worth it really.

    Those Marvel figures hardly ever change it's liek they get in new cases of the same waves over and over.

  12. Jmacq1 has no avatar! Jmacq1 says

    07-24-2013, 08:07 AM

    Guess this puts the final nail in the coffin of any "Marvel/Disney isn't happy with Hasbro" rumors.

  13. Enigma2K2's Avatar Enigma2K2 says

    07-24-2013, 08:30 AM

    I can't wait until they finally pass that point when they cross that fine line they've toed for years and realize they're finally charging too much for their figures.

  14. Jmacq1 has no avatar! Jmacq1 says

    07-24-2013, 08:48 AM

    Quote:
    Originally Posted by Enigma2K2 View Post
    I can't wait until they finally pass that point when they cross that fine line they've toed for years and realize they're finally charging too much for their figures.
    That's not really the problem (even ignoring the fact that retailers set prices, not Hasbro, who only suggests them).

    The problem is that they cannot maintain the level of quality collectors have become accustomed to (articulation, paint, accessories, etc...) while still maintaining a pricepoint that keeps their profit margins either steady or growing, and being a for-profit business in a business environment where any dip in profits is seen as hugely negative for your company, profit-margins will win that contest every time.

    Hasbro's first duty is to its' shareholders, then the retailers that buy their stuff (their direct customers), and then to the end consumer (us), and that last group is a VERY distant third.

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