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The Toyark › Lego Toy News › LEGO Roundup – Hogwarts, 2012 Sales, & Smaller Boxes

LEGO Roundup – Hogwarts, 2012 Sales, & Smaller Boxes

Posted on February 28, 2013 at 10:37 am by Deefuzz under Lego Toy News

Apparently LEGO sales increased by 25% in 2012 partially in thanks to the new line aimed at girls: LEGO Friends. This article points out that while LEGO Star Wars and LEGO Ninjago are both strong sellers, that LEGO Friends did far better than expected, and there were challenges keeping up with demand.

LEGO has also recently revealed that in 2013 they will introduce smaller product boxes that are more environmentally friendly in attempts to reduce their carbon footprint. LEGO claims that the smaller box sizes will lower the CO2 impact from their packaging alone by about 10%. Smaller boxes will also yield more retail space opening up on shelves as well, so there will definitely be some visible changes coming to your local LEGO aisle.

And finally we would like to give 10 points to Gryffindor, because the sorting hat always puts the best, the brightest, and the over-achievers in that house. And over-achieving doesn’t even begin to describe the awesome sight of Alice Finch‘s incredible LEGO Hogwarts creation that puts the official LEGO release to shame. The 400,000 brick behemoth took home the “People’s Choice” and “Best in Show” awards from BrickCon 2012, which I am told is a rare feat in and of itself. The Brothers Brick have posted an extensive interview with Alice along with several more images of one of the finest Harry Potter themed LEGO creations I have ever seen. Check that out by clicking here.

Discuss on the Toyark Forums› Views: 5182

› Companies: LEGO › Sub-Line: LEGO Star Wars

LEGO Roundup – Hogwarts, 2012 Sales, & Smaller Boxes - Additional Images

hogwarts
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Discussion / Comments (Jump to this Thread on the Forum)

  1. Deefuzz's Avatar Deefuzz says

    02-28-2013, 09:05 AM

    LEGO Roundup - Hogwarts, 2012 Sales, & Smaller Boxes

    Hogwarts is ridiculously impressive. I can't even imagine attempting anything even remotely close to this scale...Truly an impressive feat and a work of art.

  2. roshan has no avatar! roshan says

    02-28-2013, 01:35 PM

    I'm really glad to see all the haters (when I say haters I mean all the feminists who were decrying it as gender stereotyping) proven wrong on the Friends line. My girls like it a lot and a lot of the scenes are positive for girls and not just shopping and cheerleading stereotypical stuff like other girl lines.

    It's also about time they dropped the box sizes. You might be fooling the first parent who goes to buy the set into thinking the box is that big because it has to hold all those pieces, but you're not fooling anyone after the first purchase. When half the box is air you're worse than a cereal box, and you're wasting a retailer's valuable shelf space, despite the fact that Lego is a great seller.

  3. jestermon has no avatar! jestermon says

    02-28-2013, 04:50 PM

    That's insane, I know they do show it in the movies, but it is nice to see the whole thing at once.

    Man the dusting on that thing, can't even keep my shelves dusted.

    Hopefully, if she ever runs out of room for it some where can put it on display for her so it doesn't have to be taken apart.

  4. roshan has no avatar! roshan says

    02-28-2013, 05:11 PM

    Quote:
    Originally Posted by jestermon View Post
    Man the dusting on that thing, can't even keep my shelves dusted.
    My air ionizer keeps my shelves from needing to be dusted, so I don't have to worry about that so much.

  5. salsa4datass's Avatar salsa4datass says

    02-28-2013, 08:45 PM

    had to look at every photo of this piece of artwork. simply amazing!

  6. DogFashionDisco's Avatar DogFashionDisco says

    02-28-2013, 10:36 PM

    I bought the official LEGO release of Hogwarts for my girlfriend a long time ago, and this fan project makes that set look like it came from a dollar store (ours cost $100+). The batcave in the article was incredible too, I'd love to own something like that.

  7. Deefuzz's Avatar Deefuzz says

    03-04-2013, 08:30 AM

    Quote:
    Originally Posted by roshan View Post
    I'm really glad to see all the haters (when I say haters I mean all the feminists who were decrying it as gender stereotyping) proven wrong on the Friends line. My girls like it a lot and a lot of the scenes are positive for girls and not just shopping and cheerleading stereotypical stuff like other girl lines.

    It's also about time they dropped the box sizes. You might be fooling the first parent who goes to buy the set into thinking the box is that big because it has to hold all those pieces, but you're not fooling anyone after the first purchase. When half the box is air you're worse than a cereal box, and you're wasting a retailer's valuable shelf space, despite the fact that Lego is a great seller.
    Agreed on both counts. There is so much wasted space in those boxes it is ridiculous. I saw the first of this box size change not too long ago. Saw the old and new of one particular set side by side at Target. Odd thing there was they even had different UPC codes on the newer box for that particular set.

    Real glad that Friends did well too. So much so that they have their own line of smaller bag type set releases in their own set. And I hope if they do well enough that we will see that move onto other lines as well. I want to see Friends still be around when my girls have graduated from their Duplos.

    Quote:
    Originally Posted by DogFashionDisco View Post
    I bought the official LEGO release of Hogwarts for my girlfriend a long time ago, and this fan project makes that set look like it came from a dollar store (ours cost $100+). The batcave in the article was incredible too, I'd love to own something like that.
    Yeah that Batcave is nuts. I LOVE it. I remember wanting Hogwarts and then when I saw it in person I was all "meh" but this one...WOW

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