Apparently LEGO sales increased by 25% in 2012 partially in thanks to the new line aimed at girls: LEGO Friends. This article points out that while LEGO Star Wars and LEGO Ninjago are both strong sellers, that LEGO Friends did far better than expected, and there were challenges keeping up with demand.
LEGO has also recently revealed that in 2013 they will introduce smaller product boxes that are more environmentally friendly in attempts to reduce their carbon footprint. LEGO claims that the smaller box sizes will lower the CO2 impact from their packaging alone by about 10%. Smaller boxes will also yield more retail space opening up on shelves as well, so there will definitely be some visible changes coming to your local LEGO aisle.
And finally we would like to give 10 points to Gryffindor, because the sorting hat always puts the best, the brightest, and the over-achievers in that house. And over-achieving doesn’t even begin to describe the awesome sight of Alice Finch‘s incredible LEGO Hogwarts creation that puts the official LEGO release to shame. The 400,000 brick behemoth took home the “People’s Choice” and “Best in Show” awards from BrickCon 2012, which I am told is a rare feat in and of itself. The Brothers Brick have posted an extensive interview with Alice along with several more images of one of the finest Harry Potter themed LEGO creations I have ever seen. Check that out by clicking here.
LEGO Roundup - Hogwarts, 2012 Sales, & Smaller Boxes
Hogwarts is ridiculously impressive. I can't even imagine attempting anything even remotely close to this scale...Truly an impressive feat and a work of art.
I'm really glad to see all the haters (when I say haters I mean all the feminists who were decrying it as gender stereotyping) proven wrong on the Friends line. My girls like it a lot and a lot of the scenes are positive for girls and not just shopping and cheerleading stereotypical stuff like other girl lines.
It's also about time they dropped the box sizes. You might be fooling the first parent who goes to buy the set into thinking the box is that big because it has to hold all those pieces, but you're not fooling anyone after the first purchase. When half the box is air you're worse than a cereal box, and you're wasting a retailer's valuable shelf space, despite the fact that Lego is a great seller.
That's insane, I know they do show it in the movies, but it is nice to see the whole thing at once.
Man the dusting on that thing, can't even keep my shelves dusted.
Hopefully, if she ever runs out of room for it some where can put it on display for her so it doesn't have to be taken apart.
had to look at every photo of this piece of artwork. simply amazing!
I bought the official LEGO release of Hogwarts for my girlfriend a long time ago, and this fan project makes that set look like it came from a dollar store (ours cost $100+). The batcave in the article was incredible too, I'd love to own something like that.
It's also about time they dropped the box sizes. You might be fooling the first parent who goes to buy the set into thinking the box is that big because it has to hold all those pieces, but you're not fooling anyone after the first purchase. When half the box is air you're worse than a cereal box, and you're wasting a retailer's valuable shelf space, despite the fact that Lego is a great seller.
Real glad that Friends did well too. So much so that they have their own line of smaller bag type set releases in their own set. And I hope if they do well enough that we will see that move onto other lines as well. I want to see Friends still be around when my girls have graduated from their Duplos.
Full Thread: LEGO Roundup - Hogwarts, 2012 Sales, Boxes
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