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The Toyark › Masters Of The Universe Toy News › New Masters of the Universe Licensees Announced

New Masters of the Universe Licensees Announced

Posted on April 23, 2012 at 9:19 am by Joe Moore under Masters Of The Universe Toy News

Licensing.biz reports that Mattel is teaming up with Classic Media to give the Masters of the Universe brand a plethora of new products. They will be licensing the MOTU brand out to multiple partners including New Era Caps, DC Entertainment (for the new MOTU comic), Icon Heroes (makers of the Thundercats staction figures), Funko (vinyl figures) and more. Read more below…

DC Entertainment, New Era, Skinit and Icon Heroes among others all now on board.

Classic Media has bolstered the licensing programme for Masters of the Universe, adding a raft of new partners.

The likes of DC Entertainment (comics and graphic novels), New Era Cap Cop (headwear), Skinit (electronic skins and cases), Funko (novelty items), Icon Heroes (miniature environments and desk accessories), PopFun (glassware and fridge magnets) and Mixo (collectable paper figures) are all now on board.

They join existing partners Mill Creek (home entertainment), Changes (apparel) and Disguise (costumes).

The new programme will hit retail to coincide with the brand’s 30th anniversary, which begins in the autumn.

The Masters of the Universe Classics toy line – featuring updated sculpts of vintage Mattel toys will continue throughout 2012.

“What first started as a hit cartoon series and action figure line has transformed into a pop culture phenomenon that has spanned three decades,” said Carole Levine, VP, boys brand marketing at Mattel. “Celebrating Masters of the Universe 30th anniversary with best in class partners is a testament to the franchise’s continued popularity and loyal fan base.”

Discuss on the Toyark Forums› Views: 4083 › Credit: Licensing.biz

› Companies: Mattel, Funko, Icon Heroes

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    04-23-2012, 07:33 AM

    New Masters of the Universe Licensees Announced

  2. Shin Densetsu's Avatar Shin Densetsu says

    04-23-2012, 10:24 AM

    I'm hoping this means new DC Comics for motu or even better,TPB's of the old ones!

  3. MegaPrime33's Avatar MegaPrime33 says

    04-23-2012, 10:28 AM

    A new cartoon would be nice too.

  4. Joe Moore's Avatar Joe Moore says

    04-23-2012, 10:36 AM

    Quote:
    Originally Posted by Shin Densetsu View Post
    I'm hoping this means new DC Comics for motu or even better,TPB's of the old ones!
    It was already announced, earlier this month, that a new comic is coming from DC.

    New Masters of the Universe® Series Slated for July | DC Comics

  5. LeChap's Avatar LeChap says

    04-23-2012, 11:58 AM

    Quote:
    Originally Posted by Joe Moore View Post
    It was already announced, earlier this month, that a new comic is coming from DC.

    New Masters of the Universe® Series Slated for July | DC Comics

    True, I made a topic for it, but now this is up you may as well lock it.

    DC Comics announce new MotU miniseries - Toy Discussion at Toyark.com

  6. Joe Moore's Avatar Joe Moore says

    04-23-2012, 12:21 PM

    It's cool my friend. Your thread is more appropriate for straight discussion of the comic.

  7. madballs's Avatar madballs says

    05-25-2012, 12:17 AM

    Quote:
    Originally Posted by MegaPrime33 View Post
    A new cartoon would be nice too.
    Yes indeed

  8. Leave your reply on the Toyark Forums.

    Full Thread: MOTU New Products Coming

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Join the Conversation! › New Masters of the Universe Licensees Announced Discussion

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