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The Toyark › DC Toy News › Exit DC Direct Enter DC Collectibles

Exit DC Direct Enter DC Collectibles

Posted on April 11, 2012 at 11:53 am by Joe Moore under DC Toy News

DC Direct is no more! Don’t panic, it’s just the name that’s going away. The brand is being relaunched as DC Collectibles. check out the press release below.

DC Collectibles features high-end collectible products and toys based on characters from DC Comics, Vertigo and MAD

BURBANK, CA, April 11, 2012 – DC Entertainment announced today that its collectibles product line, previously known as DC Direct, has been re-launched with a new brand – DC Collectibles. Additionally, in early May 2012 DC Collectibles will expand its online store (www.DCComics.com/Collectibles) to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. For those fans who prefer to purchase a product in-store, the website will also provide information on the closest retail location that carries a particular DC Collectibles product.

“We’ve taken the past year or so to become laser focused on what makes the products in this line special, and what has emerged from that process is DC Collectibles,” stated Geoff Johns, chief creative officer for DC Entertainment. “We’re extremely proud of our line of unique, high-end collectibles, and feel that it caters to fans looking for limited edition, authentic products based on our characters and stories, created by the same artists who work directly on those characters and stories.”

As part of DC Collectibles online sales expansion, two “online exclusive” products will be offered in May and a new line of custom prints will be available for sale only on the web. The first online exclusive is a Flashpoint Action Figure Box Set including: Batman, Wonder Woman, The Flash and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip. The second online exclusive is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust. The new online prints will represent different graphical and artistic themes, branching out beyond comic book artwork. Twenty different designs will be available for sale, all printed on thick, archival paper that is perfect for framing.

“Not all of our fans have access to comic book retail locations, so by expanding our website to offer the entire product line, we’re adding an element of convenience and the ability for fans to collect every single product they’re interested in,” stated Hank Kanalz, senior vice president of digital, DC Entertainment.

For fans attending C2E2 in Chicago this weekend (April 13-15) Geoff Johns will moderate a DC Collectibles panel that will showcase the new website and brand logo, and offer an exclusive sneak peak of never announced DC Collectibles products coming later in 2012. The panel is on Friday, April 13 at 2:30pm CT.

Read on to check out the first photo of the Flashpoint Action Figure Box Set and the Blackest Night Sinestro Bust.

Discuss on the Toyark Forums› Views: 4901

› Companies: DC Collectibles › Characters: Sinestro

Exit DC Direct Enter DC Collectibles - Additional Images

DC Collectibles Blackest Night Sinestro Bust
DC Collectibles Flashpoint Action Figure Box Set
DC Collectibles Logo

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    04-11-2012, 09:58 AM

    Exit DC Direct Enter DC Collectibles

  2. LXL_Guy's Avatar LXL_Guy says

    04-11-2012, 10:18 AM

    DC Collectibles eh...I suppose that will grow over time.

  3. HawaiiNOKAOI's Avatar HawaiiNOKAOI says

    04-11-2012, 10:25 AM

    I like the idea of having their figs available online. I wonder if they'll be selling the upcoming Arkham City Deluxe figs there in June.

  4. Blastbull's Avatar Blastbull says

    04-11-2012, 10:34 AM

    hopefully they sell past products online also.

  5. ABHouston has no avatar! ABHouston says

    04-11-2012, 10:59 AM

    According to reports, DC is going to reprint a Marshal Law collection. DC needs to make a Marshal Law figure! (Let them know via their "contact us" link if you agree)

  6. Jason Abbadon's Avatar Jason Abbadon says

    04-11-2012, 11:19 AM

    Er...not the same Marshall Law antihero by Pat Mills and Kevin O'Neill?
    That's one of my alltime favorite stories...but I doubt it's the same character.

    EDIT! Holy CRAP! it IS!

    Years ago I made a SFPD shirt and no one got it....hmmm...might be time to make another (Cafepress anyone?).

    A very strange series for DC to reprint- it's over 20 years old and impossibly violent- yet the story has some real touching moments too...and of course, the darkest humor imaginable.

    As to a figure...I doubt it greatly- a nice statue would be cool as hell though!

  7. malcontentman's Avatar malcontentman says

    04-18-2012, 12:13 PM

    DC Direct/Collectibles (Queue from SideShow anyone?). It is still a great 1st party company for DC after all this time. Also, not that it is a big deal, but I still am not liking the new DC logo.

  8. Morzilla's Avatar Morzilla says

    04-18-2012, 12:57 PM

    Oh my whaaaaat?! I had to google him, he sounded so familiar and bam! I had no idea tat he was under DC, I've read him under EPIC. That DC published him is news to me for I would have never thought that it [DC] would publish something like ML, and now a Figure of ML?! wow.....


    Quote:
    Originally Posted by Jason Abbadon View Post
    Er...not the same Marshall Law antihero by Pat Mills and Kevin O'Neill?
    That's one of my alltime favorite stories...but I doubt it's the same character.

    EDIT! Holy CRAP! it IS!

    Years ago I made a SFPD shirt and no one got it....hmmm...might be time to make another (Cafepress anyone?).

    A very strange series for DC to reprint- it's over 20 years old and impossibly violent- yet the story has some real touching moments too...and of course, the darkest humor imaginable.

    As to a figure...I doubt it greatly- a nice statue would be cool as hell though!

  9. Morzilla's Avatar Morzilla says

    04-18-2012, 01:06 PM

    Quote:
    Originally Posted by ABHouston View Post
    According to reports, DC is going to reprint a Marshal Law collection. DC needs to make a Marshal Law figure! (Let them know via their "contact us" link if you agree)
    what reports?! any pictures with those reports? any links to those reports?

  10. bmorr's Avatar bmorr says

    04-18-2012, 01:30 PM

    is this the same mashall law you guys are talking about?

    Committed: Marshal Law – The Most Underrated Book in Comics | Comics Should Be Good! @ Comic Book Resources

  11. thechris has no avatar! thechris says

    04-18-2012, 04:13 PM

    Weird, I thought he was Dark Horse Comics, I have a very old guide from the mid-nineties or so that was a Dark Horse preview guide with Barb Wire on the cover. Martial Law was one of the comics featured.

  12. Boba Fettuccini's Avatar Boba Fettuccini says

    04-18-2012, 04:19 PM

    DC Direct figures were just overblown sculptures anyway.

  13. Leave your reply on the Toyark Forums.

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