Hasbro Teams Up with CBS for STAR TREK Toy Line

Hasbro Teams Up with CBS Consumer Products for STAR TREK Toy Line
Product Line Fueled By Upcoming Major Motion Picture in 2013 to Include KRE-O STAR TREK Building Sets and More

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) announced today it has entered into agreement with CBS Consumer Products to manufacture and globally market a variety of products based on the STAR TREK property beginning in 2013. The toy line will launch in support of the STAR TREK movie sequel from Paramount Pictures, which will open May 17, 2013.

Leading the product offering from Hasbro will be a line of premium KRE-O STAR TREK building sets featuring fantastical spaceships and legendary characters from the franchise. The KRE-O STAR TREK sets will offer high-quality KRE-O bricks as well as new KREON figures in the likeness of popular characters. Among its additional new play experiences, Hasbro will also offer robust line of roleplay toys for kids and fans to act out the intergalactic saga as well as select new figures.

"The STAR TREK property is an entertainment giant known by millions across the globe and Hasbro is thrilled to be working with CBS Consumer Products to bring the franchise to life in toy form," said John Frascotti, chief marketing officer, Hasbro, Inc. "As a global branded play company, Hasbro delivers the best properties in a variety of formats to consumers around the world. We're excited to offer fans the opportunity to experience icons of STAR TREK in exhilarating new ways with our KRE-O building sets as well as with new roleplay items and more."

"Hasbro and STAR TREK have always been known as innovative brands," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "Bringing them together in this new toy line will give fans of the entire STAR TREK franchise new ways to experience the final frontier, including the first complete construction program."

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The Company successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters. In 2012 Hasbro continues the KRE-O TRANSFORMERS line and is introducing KRE-O BATTLESHIP building sets based on its gaming property and upcoming live action movie BATTLESHIP, from Universal Pictures. More details about Hasbro's STAR TREK product offerings will be announced at a later date.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is Watch Full Episodes | Play Games for Kids | Join Club Hub | Hub TV Network Online | Hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at Hasbro Toys, Games, Action Figures and More.... © 2012 Hasbro, Inc. All Rights Reserved.

About CBS:

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit CBS Consumer Products.

HAS-B


Source: Hasbro, Inc.

News Provided by Acquire Media

if they can put out a 4-inch scaled shuttlecraft, ill be happy.

WOOOOOOOOO! Finally, I can have the decapitated heads of the Enterprise crew on wooden stakes outside my Secret wars Tower of Doom playset.

As a grim reminder that 1:18th scale is not for candyasses like that new cast.

Or I cold swap heads and make an all Marvel villian Trek crew- Doomkirk the Red Spock, etc.
Titianium Man for Chekov, obviously.

I wasn't really a fan when the '09 movie came out, but over the past year or so I've gradually become a bit of a trekky. I'll most definitely be buying some Star Trek merch next year.

I'm excited to see that they'll be making some Kre-O sets. Hopefully they make sets from more than just the new movies. A little Pickard Kreon would be amazing, and a must-have if made.

I might even get my first starship. The '09 Enterprise is, last I saw, still easy to get for pretty cheap, so if the new toy isn't an improvement I might get the old one.

Can't wait to see what all they make. I never really gave the '09 movie's product a second thought, so hopefully it not selling so well doesn't negatively affect the sequel's line too much.

Hopefully the lack of mentioning any action figures doesn't mean they aren't making any.

Wait?, so were not getting actual figures just stupid Kre-o?

i think the toys rights of star wars AND star trek belonging to the same company is astounding. How long until hasbro buys the DC property lol. but seriously 4 inch star trek figs are going to be a customizers' wet dream.

Awesome, Star Wars and Star Trek now made by the same company! Hope this leads to TNG figures, I need Worf and some Klingons! Capital ships would kick ass too, make it so Hasbro!

3rd property...crap guess that rules out GI Joe Retaliation KreO then...

I've always liked Star Wars over Star Trek, but when the movie in '09 came out I kinda liked the film and even got some fogures, but I've always imagined how the figures would look like if they were the same scale as the Star Wars figures so the fact that Hasbro is now the ones making Star Trek toys then this could open up endless possibilities. Imagine having an Enterprise playset that GiJoes could use.. Awesome.

Wow...that's a huge license "get" for Hasbro.

Sounds like they're going to be very conservative with how they roll it out, though. However, if this means Hasbro gets to make the figures for the next movie, then...yeah, things could get crazy.

I'll be VERY interested to see where this line goes, but for now I only want to "demand" one thing from Hasbro:

STAR TREK TITANIUM. Sooner rather than later, pleez.

Very happy to read about this and look forward to seeing what Hasbro does with this license. If it's anything like how they've handled Star Wars and Marvel, we should be in for some serious awesomeness next year.

Assuming we make it past December, of course

I would love to see what Hasbro can do with it. I know they'll spend a lot of their efforts with the new movie, but I hope they will eventually make a TNG Enterprise. That would be epic.

Dear Hasbro -

I am a lifelong Trekkie. I have watched every episode of every series I have been alive to witness. I even play Star Trek Online. I only care about one piece of merchandise: the ship.

Playmates turned out an absolute turd of a ship the last time around. You can do better. I know you can do better.

If you need help, call Diamond Select. They know what's up.

Remember: the ship.

Sincerely,
MonkeyBiz

This is cool , maybe they can make Kirk's dad from the '09 movie by using Thor's head. Just give him short hair.

-i hope they make more of those gigantic electronic ships. My dad(lifelong trekkie), bought almost every enterprise. theyre kinda pricy at 50+ dollars tho...

LEGO STARSHIPS!!!!!! WAAAAAANT!!!!!

Transformers tempted me, but to be able to make starships now out of lego/kreos, I"M SO IN!!!!

Hopefully this means that Hasbro has the entire franchise lisence now, and these are sort of an exploritory product. I would kill to have me some SW styled Star Trek!

It's sad how badly Playmates failed with the last ones. Granted, the build-a-bridge concept was brilliant, the figures themselves fell flat. Which is aweful, since Playmates was on the leading edge when they were making TNG and DS9 figures. Amazing articulation and sculpting for the time. And that was in the early-mid ninties. The New Trek figures were more primative than those.

Here's hoping that the Kre-os don't just stick to New Trek sets, and the New Enterprise, Original Enterprise, Enterprise-E and a couple klingon ships.
I wanna see the Excelsior! The Voyager! The D! DS9! The Defiant!
Let's see SETS from TNG, DS9, Voyager, and TOS, too!
Instead of doing one massive $80 bridge set, let's see smaller $8-$10 sets that construct and combine into full bridge pieces.

This is literally a dream come true for me. I posted over at the Fwoosh years ago that I wanted Hasbro to get the Trek license.

One thing I hope will come from this and another thing I know is coming:

*Trek Transformers? Captain Kirk turns into the Enterprise?!

*Star Trek/Star Wars crossovers/team-ups/wars.

Wish they would make newer ships like the old Galoob Micro Machines they were more detailed than alot of the newer larger titaniums.

star trek titaniums would rock.