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The Toyark › DC Toy News › Press Release – Warner Bros Products Toy Fair 2012

Press Release – Warner Bros Products Toy Fair 2012

Posted on February 1, 2012 at 1:25 pm by Joe Moore under DC Toy News, Toy Fair

We have received a press release from Warner Bros. Consumer Products. In the release they talk about some of their licensing plans, mainly, for the Dark Knight Rises. they also discuss plans for additional WB properties like The Hobbit, Looney Tunes, Scooby-Doo and ThunderCats. They also share with us some images of upcoming products (though some images we have previously seen).

Read on for the entire press release and the images.

Warner Bros. Consumer Products Soars Into Toy Fair Season With Extensive Worldwide Licensing Program Supporting This Summer’s Highly Anticipated Film The Dark Knight Rises

UNRIVALED TOY CHEST OF ENTERTAINMENT AND LICENSING SUPPORT FOR WORLD-CLASS PORTFOLIO TO BE SHOWCASED

BURBANK, Calif., Feb. 1, 2012 /PRNewswire/ — The Bat-Signal has summoned “The Caped Crusader” to an adventurous Toy Fair season. Warner Bros. Consumer Products (WBCP) is showcasing a powerful roster of global licensees in support of the studio’s unparalleled portfolio of entertainment properties, led by this summer’s blockbuster film The Dark Knight Rises. The epic conclusion to filmmaker Christopher Nolan’s phenomenally popular Batman trilogy, The Dark Knight Rises, hits theaters July 20, 2012, and will be accompanied by a bevy of products from DC Comics master toy licensee, Mattel, and many other toy partners.

“We are heading into this year’s toy fairs with an impressive and diverse portfolio of partners converging upon a remarkably robust slate of content,” said Brad Globe, president of Warner Bros. Consumer Products. “Batman is a perennial success in the toy category, but when we have a film like The Dark Knight Rises driving so much anticipation, it creates global excitement for new products, especially toys and collectibles.”

“Batman is among the most iconic super heroes in popular culture, and this year’s merchandise program, highlighted by The Dark Knight Rises, reflects the incredible legacy of Christopher Nolan’s trilogy, as well as the longevity of the character over the course of time and across all forms of entertainment,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products.

As a master toy partner, Mattel will unveil an exciting Batman toy collection across a range of categories including action figures, vehicles, playsets and collectible figures. Mattel’s broad offering incorporates their highly anticipated Movie Masters™ line for the older fans and serious collectors which captures the superior accuracy and details of the characters from The Dark Knight Rises. In addition, the authentic film-inspired toys introduce the innovative play technology QuickTek™, which offers snap-and-slide armor and accessories.

Mattel also plans to introduce the evergreen Batman Power Attack™ line that is designed to maintain the super hero’s momentum this year, and beyond. Additionally, Mattel will reach the youngest of Batman fans with Fisher-Price’s range of DC Super Friends Imaginext® toy line, which is already a huge hit in the U.S., U.K. and Spain, and is set to expand across Europe.

WBCP is also proud to build on its long-standing relationship and success with LEGO, the official partner in the construction category, with a myriad of new product offerings for the entire DC Universe Super Heroes line. Included within the new line are DC Universe inspired construction sets, mini-figures and buildable characters for great build-and-play adventures.

The world of DC Comics offers something for fans of all ages as WBCP and its partners gear up with a host of product lines including preschool games featuring DC Super Friends from Wonder Forge; a signature line of premium collectibles, art prints and articulated figures from Sideshow Collectibles; and a wide range of costume products from Rubie’s Costume Co., based on the entire DC Comics portfolio, including The Dark Knight Rises. With additional product support for The Dark Knight Rises, Funko will introduce their fun stylized plush and vinyl collection; Mezco will unmask colorfully detailed vinyl figures; and Hornby Hobbies will rev it up with a Scalextric limited edition Batman Tumbler vehicle; among many others.

WBCP Partners with Licensees in Support of Additional Blockbuster Properties

WBCP continues to align with top licensees around the world to support an unprecedented amount of Warner Bros. entertainment content, including more upcoming blockbuster films and diverse animation fare, to bring best-in-class creative products that range from toddler toys to the world of high-end collectibles.

“While Batman leads the way for us this year, we are also excited to have one of the most diverse portfolio of toy partners that we’ve had in some time”” and the content to support them. We have a great animated series offering including The Looney Tunes Show, Scooby-Doo! Mystery Incorporated, ThunderCats and the new DC Nation block featuring Green Lantern: The Animated Series and Young Justice, all on Cartoon Network, as well as the highly-anticipated films The Hobbit: An Unexpected Journey in December 2012 and The Hobbit: There and Back Again in December 2013,” added Globe.

The Two Films Based on The Hobbit Prepare for the Journey Back to Middle-earth

Master toy partners The Bridge Direct and Vivid Group will develop product for The Hobbit: An Unexpected Journey (December 2012) and The Hobbit: There and Back Again (December 2013), productions of New Line Cinema and MGM. Also supporting the tent-pole, two-part adventure is LEGO with a range of fantastical build-and-play construction sets; Games Workshop with the leading tabletop hobby wargames; Ravensburger with the creation of 2D and 3D puzzles and card games; and WETA Workshop with a wide range of authentic film prop replicas and collectibles, among others.

Animated Fare, Including Looney Tunes, Scooby-Doo and ThunderCats, Continues to Delight Fans

A cornerstone property for WBCP, Looney Tunes continues to be classically familiar yet refreshingly new, thanks to The Looney Tunes Show from Warner Bros. Animation (WBA), which has introduced the beloved characters to a new generation of kids and sparked their interest in the classic animated series. The all-time favorite is supported by an exciting and ever-expanding licensing program with licensees such as Lansay with a colorful plush assortment; and Rubie’s Costumes Co. with a collection of costumes based on Looney Tunes characters. As Scooby-Doo’s global master toy licensee, Character Group continues to bring everyone’s favorite Great Dane and his mystery-solving gang to life with a range of products including figures, plush toys, vehicles and play sets. Pressman Toy offers exciting games; NKOK debuts R/C motorized vehicles to rev-up the mysteries; and Lansay brings a cool and flashing remote control car that will light up many kids’ faces. Additionally, global toy partner Bandai America Incorporated continues to support the new ThunderCats animated series, based on the iconic 1980’s original, which has multiple generations of loyal fans with an action-packed toy line.

Highly Anticipated DC Nation Invasion Coming Soon

Cartoon Network’s DC Nation block, a multi-platform franchise featuring programming produced by Warner Bros. Animation (WBA), including Green Lantern: The Animated Series and an all-new season of Young Justice, will also debut in 2012. Backed by the production, publishing and marketing resources of Warner Bros., DC Entertainment and Cartoon Network, DC Nation will be the home for original animated kids television programming based on DC Comics properties and will be populated with event programming, interstitials, exclusive behind-the-scenes segments from theatrical productions, and an insider look into the world of all things DC Comics. DC Nation is set to debut in the U.S. in early 2012 on Cartoon Network. The content that makes up DC Nation is expected to launch in markets around the world thereafter.’

Discuss on the Toyark Forums› Views: 10497

› Companies: Mattel, Bandai, Mezco, DC Collectibles, Funko › Characters: Batman, Green Lantern › Sub-Line: Young Justice

Press Release – Warner Bros Products Toy Fair 2012 - Additional Images

Batman Brave and the Bold Batmobile Stealthstrike 1
Batman Brave and the Bold Batmobile Stealthstrike 2
Batman Brave and the Bold Riddler Stealthstrike
Dark Knight Rises Style Guide Image
Evergreen Batman Toyline
Evergreen Batman Toyline Batmobile
Funkos The Dark Knight Rises Bane
Funkos The Dark Knight Rises Bane Wacky Wobbler
Funkos The Dark Knight Rises Batman
Funkos The Dark Knight Rises Batman Wacky Wobbler
Funkos The Dark Knight Rises Catwoman
Funkos The Dark Knight Rises Plush
Imaginext DC Super Friends Batcave
Imaginext DC Super Friends Batman 1
Imaginext DC Super Friends Batman 2
Imaginext DC Super Friends Gotham City Jail
Imaginext DC Super Friends The Joker
LEGOs DC Universe Super Heroes Batwing Battle Over Gotham City
LEGOs DC Universe Super Heroes The Batcave
Sampling of Mattels Vast DC Comics Toylines
The Noble Collections The Dark Knight Chess Set
The Noble Collections The One Ring 10k Solid Gold Edition
Thinkway Toys U Command Batpod

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    02-01-2012, 11:47 AM

    Press Release - Warner Bros Products Toy Fair 2012

  2. warmachine6's Avatar warmachine6 says

    02-01-2012, 11:57 AM

    looking at the cartoonie design i think there will possibly be a season 3 or 4 of the batman ???

  3. Joe Moore's Avatar Joe Moore says

    02-01-2012, 12:01 PM

    Quote:
    Originally Posted by warmachine6 View Post
    looking at the cartoonie design i think there will possibly be a season 3 or 4 of the batman ???
    Those are from the Batman: The Brave and the Bold toy line, which is still ongoing, though the show has ended.

  4. Tiberius's Avatar Tiberius says

    02-01-2012, 12:03 PM

    Hmmm..a whole lot of nothing here...to bad...wait I lied, the Lego is pretty cool!

  5. Joe Moore's Avatar Joe Moore says

    02-01-2012, 12:14 PM

    Quote:
    Originally Posted by Tiberius View Post
    Hmmm..a whole lot of nothing here...to bad...wait I lied, the Lego is pretty cool!
    This is only a PR tease/hype for Toy Fair. The real good stuff will hit then.

  6. Ravenxl7's Avatar Ravenxl7 says

    02-01-2012, 12:20 PM

    Anybody else kinda...confused? The Batman TB&TB stuff makes sense, but the two The Batman figures and batmobile have me scratching my head.

    I'm also not sure why the Lego Hogwarts castle is pictured there. It was released well over a year ago, and last I knew there were no plans to continue the HP Lego sets.

    I like the look of the Gotham City Jail set. I might get that for my nephew. Should go nicely with the batmobile I got him last year.

    Definitely looking forward to Toy Fair this year. Most especially the reveals for TDKR, TF Prime, and Thundercats.

  7. Joe Moore's Avatar Joe Moore says

    02-01-2012, 12:22 PM

    Quote:
    Originally Posted by Ravenxl7 View Post
    Anybody else kinda...confused? The Batman TB&TB stuff makes sense, but the two The Batman figures and batmobile have me scratching my head.

    I'm also not sure why the Lego Hogwarts castle is pictured there. It was released well over a year ago, and last I knew there were no plans to continue the HP Lego sets.

    I like the look of the Gotham City Jail set. I might get that for my nephew. Should go nicely with the batmobile I got him last year.

    Definitely looking forward to Toy Fair this year. Most especially the reveals for TDKR, TF Prime, and Thundercats.
    Might have been just some old stock pics they had laying around. If they're old, I'll just remove them to avoid confusion.

    EDIT:
    Put "The Batman" figures back in. Reading the release a bit more thoroughly reveals their part of a new Batman line called Evergreen.

  8. FancyPants's Avatar FancyPants says

    02-01-2012, 12:34 PM

    Do want: that chess board.

  9. behindthemask's Avatar behindthemask says

    02-01-2012, 01:11 PM

    I want my precious!

  10. Paxtin's Avatar Paxtin says

    02-01-2012, 02:43 PM

    Does the POP heroes Bane remind anyone else of Stewie from Family Guy?

    ...Or is it just me?

  11. Ravenxl7's Avatar Ravenxl7 says

    02-01-2012, 11:26 PM

    Quote:
    Originally Posted by Paxtin View Post
    Does the POP heroes Bane remind anyone else of Stewie from Family Guy?

    ...Or is it just me?
    I guess....sort of. I think it's more of overall look of the POP heroes in general that sort of looks like Stewie.

    Personally they remind me of those troll dolls that used to be so popular.

  12. Paxtin's Avatar Paxtin says

    02-02-2012, 03:15 AM

    Quote:
    Originally Posted by Ravenxl7 View Post
    I guess....sort of. I think it's more of overall look of the POP heroes in general that sort of looks like Stewie.

    Personally they remind me of those troll dolls that used to be so popular.
    Sure. Its just that when I look at the Bane one all I can see is Stewie in a bane costume.

    Maybe it is just me.

  13. Ravenxl7's Avatar Ravenxl7 says

    02-02-2012, 09:49 PM

    Quote:
    Originally Posted by Paxtin View Post
    Sure. Its just that when I look at the Bane one all I can see is Stewie in a bane costume.

    Maybe it is just me.
    What helps Bane in this case is the amount of skin on his head. Most others I've seen are either wearing a mask of some sort or don't have normal colored skin (like the Joker). The comparison is definitely there, I just see troll before I see Stewie.

    Anyways, I hope I'm right about the 4" figure articulation. That Batman figure definitely looks like it could have knee and ankle joints, but the sculpting could be fooling me.

    We've only seen one picture of it, but I'm already sorta looking forward to the basic figure of Bane that's got a mace. It's definitely a weapon that fits him well.

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