MattyCollector has updated with a selection of amazing new artwork for the Masters Of The Universe 30th Anniversary. The artwork will be featured on the toy packaging in 2012, so get a sneak peek at it before it gets hidden behind the layout of the packaging.
Check out all the images and info by clicking the headline of the story.
MOTU Fans,
The holidays are just about here, so we thought we’d give you a little present”¦ here’s your first official look at the all-new artwork for the Masters of the Universe® 30th Anniversary celebration!
Gabriel De La Torre, Staff Product Designer from Mattel Entertainment Design, told us, “This ‘alt’ style to the Classic brand was created as a visual way to re-imagine the vast characters and worlds of Masters of the Universe® with a contemporary edge. This dynamic artwork will be used across multiple categories in consumer products and beyond, celebrating our Masters of the Universe 30th Anniversary program launching in 2012.”
Creating a new look for an iconic brand like MOTU while still retaining the integrity of its original style was no simple task. Gabe and his team searched for an artist who not only had the style they envisioned, but also a love for MOTU. “We landed on a well-known talent named Alvin Lee, whose work can be seen in a variety of brands and also many popular video games. With the finished product, his passion for the characters and the brand really shined through. Raymond Makowski (Staff Product Designer) and I worked with Alvin Lee to create a dynamic collection of poses and battle scenes that not only pushed the designs of the characters, but also captured the essence of the Masters of the Universe® feel–heroic, perilous and empowering.” Gabe said.
Look for the new art to appear on toy packaging starting in Q1, and on licensed goods from shirts to lunchboxes throughout 2012. We’ll have more updates at New York Toy Fair in February, but in the meantime, click here to feast your eyes on images of favorites including Skeletor® and Beast Man®!
“”Matty‘
New Masters Of The Universe 30th Anniversary Art
damn these are sick. would make one hell of a poster to take up this giant blank wall in my living room
Does this mean Ram Man is on his way?
They mentioned Toy Fair too...
It seems kind of silly to invest in and unveil 30th anniversary artwork for a collector line that probably wants vintage style packaging any way.
Do you think we'll see a new retail line?
Looks really good. Wouldn't mind having that Cat Fight image on a t-shirt.
I suppose a new line may be on the horizon, but Mattel has said in the past that there's not enough interest from the retailers to support one. Maybe with the anniversary coming, that has changed?
Looks real good. Although I have given up on the subscription crap from Mattel, I may cherry pick a few figures throughout the year.
Most notably: Thunder Punch He-Man
Glad they have the Filmation rights now, but damn I want a movie style Skeletor figure!
AWESOME! Now THAT is He-man. Make the next cartoon look like that.
i like the ram-man art but when will see a ram-man figure?
that skeletor looks awesome.
These are AWESOME!!!!
as far as Ram man Toy guru mentioned a while back that he would not be in the 2012 line up ...
so we continue to wait
I would love to see Gildor!
Full Thread: MOTU 30th Anniversary Art
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