Licensing Magazine has revealed a number of licenses that Universal has awarded for some of their franchises. The biggest bit of news is that Mattel has been awarded the worldwide license to produce Back to the Future toys. This includes “Action figures, accessories and toy vehicles“. However, this will not include die-cast vehicles. Welly Die Casting was awarded the Back to the Future die-cast vehicle license.
AFI has also received a statement from Mattel. Here’s where your excitement may become a bit tempered.
“We look forward to our new relationship with Universal in developing toys for Back to the Future and its passionate fan base. We are currently in the process of developing and designing our Back to the Future portfolio, and will be announcing our new products closer to launch in early 2012.“
So we won’t see anything until 2012. In the toy world, that can seem like forever. As more info becomes available, we will have it for you here. So hit the DISCUSS button and sound off on your thoughts.
CompaniesMattel