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The Toyark › Girls Toy News › Court Overturns Mattel’s Bratz Win

Court Overturns Mattel’s Bratz Win

Posted on July 23, 2010 at 8:12 am by Joe Moore under Girls Toy News

Last year, a court had ruled that MGA could no longer sell Bratz and that ownership would go to Mattel. Accordign to Here, an appeals court has overturned that decision. For now, MGA can keep the property. But a new trial may be needed to settle the case again.

A federal appeals court said Mattel Inc was wrongly granted ownership of the popular Bratz dolls, a decision that could force the Barbie doll maker to retry the case for control of the $1 billion franchise.

The 9th U.S. Circuit Court of Appeals in San Francisco said on Thursday that former U.S. District Judge Stephen Larson erred in ordering MGA Entertainment Inc to transfer the Bratz portfolio, including the “Bratz” and “Jade” names, to Mattel.

Writing for a unanimous three-judge panel, Chief Judge Alex Kozinski also threw out Larson’s injunction barring MGA from selling the pouty-lipped, multi-ethnic Bratz dolls, which were launched in 2001.

He said the entire case, which included a $100 million jury verdict in 2008 for Mattel, may require a new trial.

The full, original article may be seen Here.

Discuss on the Toyark Forums› Views: 5782 › Credit: Snowflakian of the Toyark Forums!

› Companies: Mattel

Discussion / Comments (Jump to this Thread on the Forum)

  1. Snowflakian's Avatar Snowflakian says

    07-22-2010, 12:46 PM

    According to Reuters. Court throws out Mattel win over Bratz doll | Reuters

    The decision has been overturned about Bratz going to them, and may stay with the current company they are at, and be sold again.

  2. JKahn913's Avatar JKahn913 says

    07-22-2010, 12:57 PM

    Good. I don't like Mattel. They lobbied for toy inspection legislation that they themselves got an exemption from.

  3. Snowflakian's Avatar Snowflakian says

    07-22-2010, 01:11 PM

    Quote:
    Originally Posted by JKahn913 View Post
    Good. I don't like Mattel. They lobbied for toy inspection legislation that they themselves got an exemption from.
    Yeah that pissed me off too when it was their own fault. Instead since everyone was already blaming china for everything else, they used china as their scapegoat, when it was their own choices.

    Glad to see the courts aren't siding with their greed anymore.

  4. trebleshot's Avatar trebleshot says

    07-22-2010, 01:29 PM

    I'll bet Mattel isn't happy about that, and might appeal the new decision.

  5. Snowflakian's Avatar Snowflakian says

    07-22-2010, 03:08 PM

    Quote:
    Originally Posted by trebleshot View Post
    I'll bet Mattel isn't happy about that, and might appeal the new decision.
    They can't appeal an appeal, but the whole thing may go back to trial again.

  6. trebleshot's Avatar trebleshot says

    07-22-2010, 06:49 PM

    Quote:
    Originally Posted by Snowflakian View Post
    They can't appeal an appeal, but the whole thing may go back to trial again.
    Yeah, that's what I meant.

  7. Leave your reply on the Toyark Forums.

    Full Thread: Courts Overrule Bratz decision

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