Toys R Us has acquired the KB Toys brand, which includes KBToys.com and all other trademark and intellectual property rights.
KB Toys, which ceased operations in February after filing Chapter 11 in December 2008, once held the position as the largest mall-based toy retailer in the U. S. and was the second largest toy retailers behind TRU.
“We will be working to determine the role KB Toys will play in our growing portfolio of family-friendly brands over the long term,” says a TRU spokesperson. “This acquisition is another example of how we are ‘Playing to Win’ by aggressively pursuing opportunities to advance our specialist position in the toy and baby products industries.” TRU, which recently acquired FAO Schwartz and etoys.com, said all customers to KB‘s website would be redirected to TRU.