Fresh on the heels of news that Hasbro‘s Transformers line was #1 in North America for the month of July, Hasbro has made huge strides in the U.K. as well. Due, in large part, to the tremendous popularity of summer’s Transformers: Revenge of the Fallen, Hasbro has taken the lead as the top toy manufacturer in the U.K.
“With Transformers riding high and its game range performing strongly, a bullish Hasbro has highlighted its position as the number one UK toy manufacturer, according to NPD figures.
On the back of the movie sequel’s summer success, the Transformers range sold £2.6 million at retail in July giving it a 33 per cent share of the action figures sector.
However, the firm’s current dominant market share is also driven by its games range, which is up 50 per cent in July with a 33.5 per cent share. Within this, Monopoly sales are up 45 per cent, Guess Who? up 257 per cent, Connect 4 up 337 per cent, Operation 193 per cent and Cluedo up 109 per cent.“
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