According to a recent article posted at MarketWatch.com, toy sales for the first half of the year have dropped 2% overall, compared to the same time period last year. In contrast, action figures sales have actually risen 13% during the same time frame. Other notable increases include: building sets, up 20%; board games; up 10%.
Even with this down turn, the toy industry is faring much better than other entertainment industries, such as video games and clothing apparrel
Stock prices for Mattel are down 3% for the year so far, while rival Hasbro is currently down 2%.
According to a recent article posted at MarketWatch.com, toy sales for the first half of the year have dropped 2% overall, compared to the same time period last year. In contrast, action figures sales have actually risen 13% during the same time frame. Other notable increases include: building sets, up 20%; board games; up 10%.
Even with this down turn, the toy industry is faring much better than other entertainment industries, such as video games and clothing apparrel
Stock prices for Mattel are down 3% for the year so far, while rival Hasbro is currently down 2%.
See here for the full article.
Pretty interesting. The numbers are far better for the toy industry than many others. Good to see that people are still going out and indulging with their collectibles.
That is good to see.
Hasbro itself has a big share with TF's, G.I. Joe, and Marvel Legends alone, nevermind all the other stuff they sell.
Plastic crack addiction, what can I say?
Full Thread: Toy Sales Down 2%, Action Figure Sales Up 13%
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