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The Toyark › General Toy News › Toy Sales Down 2% Overall, Action Figure Sales Up 13%

Toy Sales Down 2% Overall, Action Figure Sales Up 13%

Posted on August 18, 2009 at 2:39 pm by trebleshot under General Toy News

According to a recent article posted at MarketWatch.com, toy sales for the first half of the year have dropped 2% overall, compared to the same time period last year. In contrast, action figures sales have actually risen 13% during the same time frame. Other notable increases include: building sets, up 20%; board games; up 10%.

Even with this down turn, the toy industry is faring much better than other entertainment industries, such as video games and clothing apparrel

Stock prices for Mattel are down 3% for the year so far, while rival Hasbro is currently down 2%.

Discuss on the Toyark Forums› Views: 1588 › Credit: MarketWatch

› Companies: Mattel

Discussion / Comments (Jump to this Thread on the Forum)

  1. trebleshot's Avatar trebleshot says

    08-18-2009, 01:02 PM

    According to a recent article posted at MarketWatch.com, toy sales for the first half of the year have dropped 2% overall, compared to the same time period last year. In contrast, action figures sales have actually risen 13% during the same time frame. Other notable increases include: building sets, up 20%; board games; up 10%.

    Even with this down turn, the toy industry is faring much better than other entertainment industries, such as video games and clothing apparrel

    Stock prices for Mattel are down 3% for the year so far, while rival Hasbro is currently down 2%.

    See here for the full article.

  2. ludovicotek's Avatar ludovicotek says

    08-18-2009, 02:29 PM

    Pretty interesting. The numbers are far better for the toy industry than many others. Good to see that people are still going out and indulging with their collectibles.

  3. Optimus Scourge's Avatar Optimus Scourge says

    08-18-2009, 05:35 PM

    That is good to see.

    Hasbro itself has a big share with TF's, G.I. Joe, and Marvel Legends alone, nevermind all the other stuff they sell.

  4. trebleshot's Avatar trebleshot says

    08-18-2009, 05:36 PM

    Plastic crack addiction, what can I say?

  5. Leave your reply on the Toyark Forums.

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