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The Toyark › General Toy News › Sears Experiments with Return to Toy Business

Sears Experiments with Return to Toy Business

Posted on August 13, 2009 at 6:29 pm by Super_Megatron under General Toy News

Sears stuck its toe back into the toy business on Tuesday, with 20 stores clearing space for kids to interact with the latest best-sellers and nostalgic throwbacks like tin tops. The retailer hopes the toy departments will fill a void left by the demise of mall specialty stores such as KB Toys.

“That’s what we’re hearing more and more from our core consumer, that they would like to buy (toys) in the mall,” said Julia Fitzgerald, chief marketing officer for Sears’ toy business. Fitzgerald said Sears will carry toys made by Hasbro Inc (HAS.N) and Mattel Inc (MAT.N) as well as Leapfrog Enterprises Inc (LF.N), which makes educational toys, and Schylling, a maker of retro products such as tin jack-in-the-boxes. [FULL ARTICLE]

Discuss on the Toyark Forums› Views: 1534 › Credit: Autobot_Goldbug of the Toyark Forums!

› Companies: Hasbro, Mattel

Discussion / Comments (Jump to this Thread on the Forum)

  1. Autobot_Goldbug's Avatar Autobot_Goldbug says

    08-09-2009, 03:44 PM

    I'm surprised this wasn't on the news yet. I got a flyer in today's Sunday newspaper advertising the fact along with a $5 off coupon with purchase of $20 required.

    http://www.chicagotribune.com/business/chi...0,3847162.story

    I wonder how the prices will be since KMart technically owns Sears.

  2. MegaPrime33's Avatar MegaPrime33 says

    08-09-2009, 04:00 PM

    Those Sears catalogs were awesome when I was a kid. I remember looking through them and selecting a bunch of stuff I wanted. If this succeeds for them, I hope the catalog returns.

  3. Autobot_Goldbug's Avatar Autobot_Goldbug says

    08-09-2009, 04:16 PM

    Quote:
    Originally Posted by MegaPrime33 View Post
    Those Sears catalogs were awesome when I was a kid. I remember looking through them and selecting a bunch of stuff I wanted. If this succeeds for them, I hope the catalog returns.
    Welcome to WishbookWeb.com

  4. trebleshot's Avatar trebleshot says

    08-09-2009, 04:18 PM

    Same here. Some of my favorite Christmas seasons involved sitting at the kitchen table with the catalogue, pen in hand.

    Hopefully the pricing will be comparable to K-Mart or better still, on par with Wal-Mart.

  5. Runamuck's Avatar Runamuck says

    08-09-2009, 04:21 PM

    Quote:
    Originally Posted by MegaPrime33 View Post
    Those Sears catalogs were awesome when I was a kid. I remember looking through them and selecting a bunch of stuff I wanted. If this succeeds for them, I hope the catalog returns.
    Yes! I remember spending a lot of time looking through those WISHING for a lot of things. A lot of stuff I got, a lot of stuff i didn't.

    But this is awesome...I just hope prices are good.

  6. decepticon_mark's Avatar decepticon_mark says

    08-09-2009, 05:10 PM

    My childhood Christmas' were all about the Sears and JC Penny catalogs, I can still remember getting the special Sears exclusive Cantina set from Star Wars with the small version of Snaggletooth.

  7. MegaPrime33's Avatar MegaPrime33 says

    08-09-2009, 06:34 PM

    Quote:
    Originally Posted by Autobot_Goldbug View Post
    Welcome to WishbookWeb.com
    Thank you for that link. Brings back a lot of good memories. It makes me laugh actually and surprised by some of the prices back then. The Imperial Shuttle was only 30 bucks, but its reissue was like 80. But a state of the art VHS Camcorder cost over 1000, and yet my HD Digital Video Recorder, which can do 1080p, cost me 100.

  8. Moose's Avatar Moose says

    08-09-2009, 08:03 PM

    Like the rest of you, the Sears Wishbook was part of my life in so many ways. I would usually get it in September, and study it until December to let mom know what I wanted. The most notable things I remember were some Sears Exclusive Dreadnok vehicles, which I'm pretty sure I did get. Thanks for the link; it is teh awesum.

  9. Greylight's Avatar Greylight says

    08-09-2009, 10:49 PM

    Quote:
    Originally Posted by Autobot_Goldbug View Post
    Welcome to WishbookWeb.com
    Wow, thanks for that! Lots of happy memories there...Thundercats PJs, and even toys I had as a toddler. A nice blast from the past, indeed.

  10. Da_Last_2_Walk's Avatar Da_Last_2_Walk says

    08-09-2009, 11:10 PM

    Only 3 states are getting Sears toy stores?

    I'd like to place an order from the 1985 catalog.....I'll take a Soundwave for $16.99!

  11. BlackRazor's Avatar BlackRazor says

    08-10-2009, 06:42 AM

    Quote:
    Originally Posted by trebleshot View Post
    Same here. Some of my favorite Christmas seasons involved sitting at the kitchen table with the catalogue, pen in hand.

    Hopefully the pricing will be comparable to K-Mart or better still, on par with Wal-Mart.

    I did the same thing, one year I ranked the stuff I wanted but my mother didn't get the stuff I had a "2" beside - she thought I wanted two of those items, LOL!

  12. Superquad7's Avatar Superquad7 says

    08-14-2009, 12:53 AM

    People like to shop for toys in a mall? For real? Imagine THAT!

  13. Snowflakian's Avatar Snowflakian says

    08-14-2009, 04:13 AM

    I remember the catalogs too as a kid lol.

    I gotta say, this is a pretty sweet idea. Interesting for those collectors who work there too.

  14. Enigma2K2's Avatar Enigma2K2 says

    08-14-2009, 08:47 AM

    Since when was a toy store a BAD idea? It's when you hire IDIOTS to run it that everything goes to sh*t...

    ... and just imagine what kind of busines you'll do come holiday time.

    On another note, has the nursery section completely taken over Toys R Us yet?

  15. lars573's Avatar lars573 says

    08-14-2009, 09:46 PM

    I just got the 2009 Sears Wish book yesterday. Sears Canada never stopped Catalogues.

  16. Superquad7's Avatar Superquad7 says

    08-14-2009, 10:11 PM

    Quote:
    Originally Posted by Enigma2K2 View Post
    Since when was a toy store a BAD idea? It's when you hire IDIOTS to run it that everything goes to sh*t...

    ... and just imagine what kind of busines you'll do come holiday time.*snip*
    One thing I never understood is how KayBee Toys and Toys 'R Us both went out of business where they were in my neck of the woods. Both were right off of the interstate, in the capital city, and heavily trafficed with mall shoppers [KayBee was in the mall, and TRU was just right outside]. I know there were many things going on corporately, but I'm still perplexed by this.

    Quote:
    Originally Posted by lars573 View Post
    I just got the 2009 Sears Wish book yesterday. Sears Canada never stopped Catalogues.
    In this regard, I'm envious. I have many fond childhood memories with the wishbooks of JC Penny and Sears.

  17. decepticon_mark's Avatar decepticon_mark says

    08-15-2009, 07:12 AM

    Anyone have an idea as to how long before this "experiment" will take to trickle down to all the Sears stores?

  18. Enigma2K2's Avatar Enigma2K2 says

    08-15-2009, 09:10 AM

    Quote:
    Originally Posted by superquad7 View Post
    One thing I never understood is how KayBee Toys and Toys 'R Us both went out of business where they were in my neck of the woods. Both were right off of the interstate, in the capital city, and heavily trafficed with mall shoppers [KayBee was in the mall, and TRU was just right outside]. I know there were many things going on corporately, but I'm still perplexed by this.

    The idiots in charge, man... the idiots in charge...

  19. mirarage has no avatar! mirarage says

    08-15-2009, 09:56 AM

    I'm confused?
    The sears here in PA area have been putting
    up a toy dept every X-mas season.
    Sears worked with KB for the first few years,
    and switched to k-mart after they merged.
    Their selection is ok, but they only have a couple of aisles.
    Prices are usually decent.

  20. trebleshot's Avatar trebleshot says

    08-15-2009, 01:58 PM

    Quote:
    Originally Posted by mirarage View Post
    I'm confused?
    The sears here in PA area have been putting
    up a toy dept every X-mas season.
    Sears worked with KB for the first few years,
    and switched to k-mart after they merged.
    Their selection is ok, but they only have a couple of aisles.
    Prices are usually decent.
    They actually mention that in the article. For the locations they listed, it's supposed to be a permanent section as opposed to seasonal. Also, it will be self-contained (i.e. no involvement from K-Mart or other companies).

  21. lars573's Avatar lars573 says

    08-15-2009, 03:12 PM

    Well the one fully featured Sears store (IE it isn't just electronic and furniture) here has a permanent toy section.

  22. decepticon_mark's Avatar decepticon_mark says

    08-15-2009, 03:20 PM

    The Sears here does the 2 aisle holiday thing. Would love it if they did the permanent section deal. Not alot of places to hunt here in the Shoals since TRU left so a new place would be a welcome sight.

  23. Nightwing's Avatar Nightwing says

    08-15-2009, 09:44 PM

    Thanks for spreading the news.

    I wonder which 3 New York City area Sears stores will be getting this toy section?

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