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The Toyark › Ben 10 Toy News › Lego And Cartoon Network Team Up For Ben 10 Legos

Lego And Cartoon Network Team Up For Ben 10 Legos

Posted on June 4, 2009 at 6:59 am by Joe Moore under Ben 10 Toy News, Lego Toy News

Playthings is reporting that Cartoon Network is teaming up with the Lego brand to create new Lego-themed toys based on the hit series Ben 10 Alien Force.

Cartoon Network Enterprises has announced a new partnership with Lego to create construction toys based on the Ben 10 Alien Force franchise, for a spring 2010 product debut in the U.S.

The global agreement marks the first time the two companies have partnered on product development. The new Ben 10 product line will feature never-before-seen Lego elements as well as a “new twist” on the Lego building system, with an emphasis on the “core propositions of transformation and action for which the Ben 10 property is known,” according to the companies.

“Over the past four years, Ben 10 has established itself as a global brand that continues to expand and thrive in different categories and markets,” says Christina Miller, vice president, Cartoon Network Enterprises. “Expanding this relationship with LEGO, the leading construction toy brand, is an exciting opportunity for Ben 10 that will continue to build towards years of future success at retail.”

Adds Jill Wilfert, vice president of licensing and entertainment for Lego, “We’re thrilled to expand our very successful partnership with Cartoon Network to now include licensing and product development. There is such a natural synergy between fans of the LEGO brand and the loyal audience that Cartoon Network engages, and Ben 10 Alien Force is the perfect property on which to base a new way to build and play with LEGO elements.”

Immediately following its initial debut in the U.S. in spring 2010, Lego’s Ben 10 Alien Force line is scheduled to launch in additional territories.

Discuss on the Toyark Forums› Views: 21409 › Credit: playthings.com

› Characters: Ben 10

Discussion / Comments (Jump to this Thread on the Forum)

  1. Joe Moore's Avatar Joe Moore says

    06-04-2009, 05:01 AM

    Lego And Cartoon Network Team Up For Ben 10 Legos

  2. Snowflakian's Avatar Snowflakian says

    06-04-2009, 05:11 PM

    So essentially, these are going to be like the kamen rider faiz mega bloks.

    I wonder what the new pieces will be. I'm already planning on maybe picking up the aliens at least in lego form. Those would be sweet to have. Especially Goop, Bigchill, alien X, and Echo Echo. Though lego swampfire heads I could use for kitbashing too. They make great battlehelmets for stikfa customs or motion revive from bandai as is. And the lego peg will make it easier to fit them on MU/Joe bodies.

    Like my Kamen Rider the First with lego man head on my photobucket. xD

  3. sparkhunter has no avatar! sparkhunter says

    06-05-2009, 06:00 AM

    dod you have pics of the mega bloks kamen rider sets, or their actual names, I think i might want to get these.

    Thanks

  4. metro has no avatar! metro says

    08-26-2009, 01:46 PM

    Oh cool! I always wanted something Ben 10. And the action figures never did it for me.

  5. Snowflakian's Avatar Snowflakian says

    08-26-2009, 01:53 PM

    Quote:
    Originally Posted by sparkhunter View Post
    dod you have pics of the mega bloks kamen rider sets, or their actual names, I think i might want to get these.

    Thanks
    HLJ has em. You can find them there. =)

  6. Leave your reply on the Toyark Forums.

    Full Thread: Lego Ben 10 Announced

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Join the Conversation! › Lego And Cartoon Network Team Up For Ben 10 Legos Discussion

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