From Playthings comes word that Lego, despite an industry wide sales decline of 3%, recorded record sales in 2008.
Lego Systems achieved a record 38 percent jump in U.S. consumer sales in 2008, the building toy maker said today.
The North American division of Denmark’s privately held The Lego Group attributed the results to “a well-balanced product portfolio, healthy retail partnerships and the brand’s heritage and reputation for quality play materials and long-lasting play value.”
Lego’s 2008 sales gain was its fourth consecutive year of consumer sales growth. It propelled the company to fifth place on The NPD Group’s list of top U.S. toy manufacturers for 2008, according to Lego, responsible for 3 percent, or approximately $650 million, of the U.S. toy industry’s $21.6 billion in 2008 sales.
You can read the rest of the article Here.
Lego Sets Sales Record In 2008
Good to know that LEGO won't be stopping their production of sets anytime soon.
The rise itself is amazing really. I guess people gravitate towards old favorites when other things are too expensive.
Well good to know sales are up but it doesn't mean jack if profits didn't rise with them. Just a few years ago they sited increased license fees and too many specialized parts as leading to a decline in profitability.
Full Thread: Lego Sets Sales Record
Not a member yet? Join Toyark Now!