Playmates Toys has been granted to master license for Rainbow Brite….that means new toys are coming in 2009! United Media will serve as the exclusive merchandise licensing agent. The toys will “honor the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore,” according to United Media. The line will include fashion dolls, plush and role-play toys and is scheduled to be released in time for the 2009 holiday season. There will also be an accompanying character content online and in-pack, as well as a “Share A Rainbow” challenge, which is aimed at encouraging young girls to help others, in alignment with the new positioning of Rainbow Brite as a role model who is socially-aware, inspirational and innovative, helping girls develop an inner strength, while focusing on the importance of being confident and caring about the world.
Playmates Toys has gained the licensing rights for Rainbow Brite which means there will be a new toy line for 2009. The line will include fashion dolls, plush and role-play toys. We will keep you up to date with any pictures of the new line that become available.
For the full story click here: http://www.toyark.com/news/girls-toy...the-works-492/
I was wondering when Rainbow Brite was going to get in the game! Not that I'll get any, but I'm curious as to what they will look like.
I'm sure I'll buy a few rainbow brites!
It's about time Rainbow returned. It seems aside from Jem, she's the only one missing from the party.
I wonder if they are going to go with a vintage look or if they are going to do something new?
I wonder if they are going to go with a vintage look or if they are going to do something new?
They may do a vintage line along with an updated version also. We'll see how it works out when pictures surface.
I found this on YouTube. This is great!
YouTube - The Soup: Rainbow Brite
i hope they dont go overboard with the modernization of the line like they did with strawberry shortcake. the updated shortcake is hookerish to me.
I hear ya... it's too floofy. There's not even an evil villain in Strawberry Shortcake! I'll be very disappointed if they do that to Rainbow Brite, in our day, she was like a girl superhero!
completely floofy, we went from oh no the witch/villian/whoever is trying to hurt us to "emagod! the ice cream truck broke down! like what are we gonna do guys?"
A friend of mine dressed up as Rainbow Brite for Halloween. I heard they had costumes for Rainbow Brite, Strawberry Shortcake, etc so I guess those licenses are making a comeback big time.
But do women have the same sort of nostalgia for these toys as guys do?
But do women have the same sort of nostalgia for these toys as guys do?
Yes, we girls definitely have nostalgia for our old toys. Some of my favorite memories are invading my brother's Skeletor Castle with my My Little Ponies... Girls just didn't have the good sense to preserve their toys as much as boys did, so there's not as much vintage stuff around, except for the MLP line really.
Yes, we girls definitely have nostalgia for our old toys. Some of my favorite memories are invading my brother's Skeletor Castle with my My Little Ponies... Girls just didn't have the good sense to preserve their toys as much as boys did, so there's not as much vintage stuff around, except for the MLP line really.
and yay! i just realized you were a girl infin8ty! yay theres more of us on here! lol
yeah i totally barely preserved anything. a few of my barbies and MLP's got haircuts ala charlotte
i tried to shave barbies legs once and took a hunk of plastic out of her. she was scarred for life.
my friends got an awesome vintage MLP collection and her daughter just gave one a haircut,
cheers to the newest member of the MLP collection whom we all affectionately refer to as..
"Sniffles the Emo Pony"
i have a pic of it somewhere i gotta find it its hilarious.
I learned 2 new words today:
hookerish & floofy
my friends got an awesome vintage MLP collection and her daughter just gave one a haircut,
cheers to the newest member of the MLP collection whom we all affectionately refer to as..
"Sniffles the Emo Pony"
i have a pic of it somewhere i gotta find it its hilarious.
yes.. i learned this all the hard way.
with this whole haircutting fascination i spent part of kindergarten and part of first grade with a brown curly fro. i was traumatized. lol
I dont see the point. They tried this a few years ago and the line didnt sell.
Full Thread: New Rainbow Brite Toy Line for 2009
Not a member yet? Join Toyark Now!