Articles Related to Mattel

Loo Kee Logo fullSize

Did you enjoy the random appearances of Spirit of Hordak last year?  MattyCollector certainly did and they look to be repeatign the process with the chase figure for 2014, Loo-Kee with Kowl. Thankfully for subscribers, they won’t have to wait for the random appearances, as the figure will be available during Early Access sales later this month and again in December.

Read on for the full details from MattyCollector.

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Welcome to another addition of the MattyCollector 2014 Q&A. Here we present you answers to questions we sent off last month. Without further ado, here we go:

Ok How are you going to push a club through when you did not get 100% you told DC Fans they would not get their club but when the March club fell short you pushed through any way. Why?

The DC club had 63%, that is REALLY far from the 97% that Club Etheria ended with. Had the DC club only been shy 1 or 2 points off like POP was we would likely have gone forward. But at 63% we are almost 40% short. That is just way too short to cut it! Big difference between 97% of a goal and 63% of a goal!

Would Azrael Batman be a more likely fit for Total Heroes Ultra than the mainline Total Heroes line? I ask this due to the amount of new tooling needed(mask or new head, cape/wings, armor, et al)

Right now we don’t have any plans beyond the 4 announced 2014 figs so you would need to ask the retail team on any specifics on their 2015 line!

Any special figures planned to honor Harold Ramis?

Toy Guru did post this blog:

Ever think about re-releasing Man-At-Arms with a huge arsenal of weapons, like the weapons packs from before but repainted?

That would be cool, but at the earliest maybe 2016 as our focus is on the A list and vintage figs for the next 2 years. Reissues or 2.0′s with more articulation or accessories will need to wait.

Before the decision to end Club Infinite Earths, did the 4H experiment behind the scenes with ways to hide the pins on joints? For example, the exposed pin joints on the knees and elbows.

We did this on our Swampthing and Batman 8″ figures.

Remember to post your MattyCollector Q&A questions here!


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Welcome to another edition of the MattyCollector 2014 Q&A! Without further ado, here are answers to the questions we sent off earlier this month:

What will the Production values be on the 6 figures Planned for Sept and Oct? By that I mean is it possible that they will sell out before DC Fans can get the like the CIE figures?

It is always possible figures can sell out during EA but it is not a sure thing.

Your way cool Super Powers 30th Anniversary surprise brings to mind another 30th Anniversary = Masters of the Universe. You pulled the near-impossible by giving fans a huge new Grayskull. Mattel accomplished it, in the face of the post Great Recession. You did it seemingly with the nifty help of the Pre-Meter. Like Grayskull, can you put a Super Powers 30th Anniversary Pre-Meter, for a equally huge Hall of Justice? Perhaps join forces with Total Heroes the retail line, to advertise it as something like a mail-away, available only at

We definitely do not have plans for a Hall of Justice playset at this time. If we can’t sell tier 1 of the basic DCU figures (in the sub) we will not be in a position to explore large Epic Creation items. One of the reasons that door was more open on the MOTUC brand for a playset was because MOTUC has sold the basic figures at the tier 2 level year after year.

This may be the wrong place to ask, but is there a reason the MattyCollector store does not accept Paypal?

Yes, we tried Paypal years ago and fan overwhelmingly asked us to remove it as an option do to it being too slow.

Now that the regular Total Heroes line has a female buck(Wonder Woman), which female characters would lend themselves better for the Total Heroes Ultra line instead of the regular Total Heroes line?

There are countless females in the DC Universe that we could now do in either the retail or Ultra line with the addition of the female buck. Likely the more well known the character the more likely she would be in the retail line. The less well known females (and males) would be in the online line. You can use the 2014 line as a litmus test noting Hal Jordan in the retail line and Tomar Re/John Steward/Greenman in the online offerings.

Remember to post your MattyCollector 2014 Q&A questions here!

Club Etheria Figures

Today is the last day you can sign up for Mattel’s Princess of Power Club Etheria Subscription. Registration has ended. Joining the club is the only way to get the Light Hope figure, which will not be sold by MattyCollector. Also included in the club are Double Mischief, Madam Razz & Broom, and Entraptra.

The Sub is a go. They were at 97% as of approximately 11AM this morning and decided that was enough to push the sub through. Your chance to jump in to get access to the exclusive Light Hope, is over. Hope you subbed up if you wanted it..

Read on for the full announcement about the sub hitting the mark.

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Welcome to another round of the MattyCollector 2014 Q&A! Here we go:

The Super Powers Collection revealed at Toy Fair has figures listed for $30 each. For clarification, is this line a MattyCollector exclusive or destined for retail too?

This line is only available on and will be released in two “waves” of 3 individual figures in late summer, early fall.

The MOTUC Mini figures look adorable – especially Castle Grayskull. Is this line only going to consist of that one wave of six 2-packs, or will this be an ongoing line (with say, Snake Mountain as the next “theme” build)?

If the line does well enough in 2014 we’d love to look at what we can do in 2015. But that has not been determined yet.

So does anyone know if Matty is doing anything to improve the way their con exclusives are being distributed? Every year I have to fight re-sellers (Who are buying 9 Monster High Dolls at one time) just so I can get my 6 yr old daughter 1 so she can play with it. IS Matty planning on doing anything about the amount people can buy so their core fans can have the excitement of picking up one of the dolls at con.

Yes, we always enforce strict limits on all of our figures at conventions to six per person per line wait.

Last time you mentioned that the 4H had designed the Total Heroes Ultra figures. Being that those figures use base bodies from the retail Total Heroes line, does this mean that the 4H sculpted the mainline Total Heroes line at retail too, or just the new parts that come with the Total Heroes Ultra figures? We had heard before that the 4H had provided design supervision for the mainline Total Heroes line, we just wanted clarification if they are indeed the actual designers behind the mainline.

This would be a question for the DC retail team. Quite a few sculptors and toy makers worked on designing aspects of this line, both for the retail and online components. For full details and breakdown, the DC retail team would be the folks to ask!

Got questions for MattyCollector? Post your MattyCollector Q&A questions here!


Club Etheria Preview

Toy Guru has posted a new video where he previews some upcoming Masters of the Universe and Princess of Power figures. The video includes looks at Extendar, Battle Lion and Light Hope. You can sign up for the Club Etheria Subscription Here.

“Get a look at the upcoming Extendar, a close-to-final Battle Lion, and Light Hope, the exclusive figure that comes only to Club Etheria subscribers. Club Etheria is our new limited six-figure subscription celebrating the 30th Anniversary of She-Ra. Along with Light Hope, it’s packed with collection-completing figures like Madam Razz and Broom, Double Mischief, Entrapta, and three more to be announced. Club Etheria is on sale only through 3/10/14 at 11:59pm PT so don’t wait!”

Mattel and MEGA Logos

A major industry shake up is set to occur today as a Reuters reports that Mattel has offered to purchased Mega Brands and their Mega Bloks line of construction toys. Mattel has reportedly offered up $460 Million for Mega Brands. By adding the Mega Bloks line, Mattel would get an immediate huge stake in the construction set market, for which they have nearly no presence. The deal would also give Mattel the opportunity to expand some of their existing brands, such as Masters of the Universe, Hot Wheels and Barbie, into the Mega Bloks line up; an area where those brands have never competed. Though there is no announcement at this time on that front.

Here’s more from USA Today, Forbes and the Wall Street Journal. Basically, it sounds like a done deal.

Toy Fair 2014 002

Here’s our last round of Toy Fair 2014 Redux photos. We could probably split it up a bit more, but it’s almost a week later and we’ve all seen this stuff (mostly). So, check out some hand picked & touched up pretty photos from Toy Fair 2014 inside.

Included are shots from McFarlane, ThreeZero, Enterbay, Kotobukiya, Mattel, Mega Bloks, Diamond Select Toys, Good Smile, Bif Bang Pow, KasualFriday, Mezco, Hasbro, The Loyal Subjects, The Four Horsemen, Lego, Bandai, Tamashii/Bandai, and NECA. Whew.

You can also check our previous Toy Fair 2014 Redux posts here:
Toy Fair 2014 Redux – DC Highlight Pics
Toy Fair 2014 Redux – Teenage Mutant Ninja Turtles
Toy Fair 2014 Redux – Capo Toys Street Fighter
Toy Fair 2014 Redux – Toy Notch Lost Planet 3.75 Scale Figures
Toy Fair 2014 Redux – 3A Toys
Toy Fair 2014 Redux – Transformers Highlights (

And of course, all our Toy Fair 2014 coverage is here: Toy Fair 2014 Master List

Toy Fair 2014 DC 43

Our Toy Fair 2014 Redux images continue with a select group of DC themed images. DC was everywhere this year (as usual) and there is no shortage of cool stuff coming from a ton of licensees. Included here are select hand edited shots from Kotobukiya, Mattel, DC Collectibles, Bandai, Diamond Select Toys, NECA and Square Enix. And that’s just the start! If you’d like to check all our DC coverage, hit up the Toy Fair Master List.