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The Toyark is live from San Diego CA, getting ready for the Mattel Mattypalooza Panel at SDCC 2014. So long as technology, wifi/cellphone signal, and the powers that be allow, we will bring you live coverage right here. Keep an eye on the box below for our live text feed, and refresh this story (LINK) for incoming pictures as they drop! Panel starts at 11AM Pacific.

Live Blog SDCC 2014 – Mattel Mattypalooza

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SDCC 2014 Yes Anime Booth 003

And here’s the rest of the Yes Anime Booth at San Diego Comic-Con 2014. Lots of cool little things, especially if you are into Tiger and Bunny, Attack on Titan and Naruto. They also had some DST items there, like a clear Yoda Bank, a Godzilla Bust Bank, Marvel Minimates, Walking Dead Minimates and Sin City Select. You’ll also get a look at some Medicom DC Super Powers Be@rbricks and some Llama and Alpaca figures.

Read on to check out over 90 photos.

SDCC 2014 Super Play Imaginative Super Alloy 013

At San Diego Comic-Con 2014, the Yes Anime booth had some of the 1/4 scale and 1/6 scale Super Alloy Figures on display. These figures, by Play Imaginative, are die-cast metal figures and included DC Comics New 52 versions of Superman and Batman. Also on display were Iron Man 2 War Machine and Iron Man 3 Iron Patriot.

SDCC 2014 DST 017

Here’s the remainder of items from the Diamond booth at San Diego Comic-Con 2014. Assorted collectibles, maquettes and more. Lines include:

  • Marvel Retro Figures
  • Alien
  • Amazing Spider-Man 2
  • Batman Classic TV Series
  • Jay and Silent Bob
  • TMNT


SDCC 2014 Diamond Booth Medicom 009

At the Diamond booth during San Diego Comic-Con, they actually had some 3A, ThreeZero and Medicom items on display!


  • Halo
  • WBR


  • Dark Knight Trilogy MAFEX
  • DC Comics Real Action Heroes (RAH)


  • Robocop 2014 Drone
  • Mazinger Z
  • Tyrion Lannister
  • Michonne’s Pet Walkers
  • Fullmetal Ghost
  • Titanfall Atlas
  • Isaac Clarke

SDCC 2014 Kotobukiya DC Comics 003

Check out the DC Comics statues on display at the Kotobukiya booth form San Diego Comic-Con 2014. They had a mix of Bishoujo, ARTFX and Fine Art Statues. Included is an announcement card for Batman: Arkham Knight ARTFX Statues.

SDCC 2014 Play Arts Kai DC Comics 041

The Square Enix Booth at San Diego Comic-Con 2014 had a ton of DC Comics Play Arts Kai. They are really embracing the DC Variants theme, especially as it pertains to Batman. Lots of fantastic looking designs, with looks at upcoming figures based on Batman, Harley Quinn, Robin, The Joker and more.

SDCC 2014 Tamashii SH Figuarts Injustice 008

Here’s the Tamashii Nations booth at San Diego Comic-Con 2014. Included:

  • Dragon Ball Z
  • Sailor Moon
  • SH Monsterarts Godzilla
  • SH Monsters Alien vs Predator
  • SH Figuarts Injustice: Gods Among Us
  • SH Figuarts Super Mario and Luigi

SDCC 2014 NECA Retro 8 Inch Figures 007

Here’s a bunch of the smaller, random stuff from NECA at San Diego Comic-Con 2014. Included are the following:

  • Gremlins Mogwai Series 5
  • Retro 8-Inch Snake Plissken
  • Retro 8-Inch Horror Figures
  • Retro 8-Inch Misfits
  • Simpsons Figures
  • Solar Powered Body Knockers (Bobbleheads)
  • Scalers
  • And More

SDCC 2014 NECA Robocop vs Terminator 001

Here’s NECA’s Video Game Figure display at San Diego Comic-Con 2014. Included was a really fantastic 16-Bit Robocop vs Terminator diorama, a new look at their Sega Master System Rocky Balboa as well as their NES 1989 Batman figure.